Nokia phones can take a serious beating, so much so that the phone has essentially become a meme. The Nokia 3310 was incredibly popular and shipped 126 million units before it was phased out in 2005.
The phone is making a comeback it seems, as the Finnish startup HMD global will be distributing an updated version soon. Experts at the Mobile World Congress had great things to say about the device. The release will accompany the release of 3 Nokia branded smartphones.
“The 3310 was the first mass-market mobile and there’s a massive amount of nostalgia and affection for it. If HMD had just announced three Android devices they would have barely got a couple of column inches in the press. So, the 3310 is a very clever move and we expect it will sell in significant volumes.” said Ben Wood from technology firm CCS insight to BBC.
It’s dubious as to whether the Nokia 3310 has a place in a market dominated by high-end smartphones. Why would you want a phone with limited internet capabilities, an older camera, and fewer apps than Android and Apple phones? One advantage to the phone is its incredible battery life with up to a month of standby time and 22 hours of continuous talk time possible on a single charge.
The phone will retail for $51.75.
The BBC also spoke to HMD’s chief executive Arto Nummela, who said”It’s almost like a digital detox or a holiday phone. If you want to switch off to an extent but you still need to have a [mobile] lifeline, it’s a brilliant solution. Why wouldn’t you buy this like candy? If you see this hanging on the shelf at the checkout in a [see-through] package, then you’d just buy it as an accessory.”
It sounds like HMD’s CEO’s philosophy for the phone is to not compete with other phones at all, really, viewing it more as an additional purchase for when you want to turn off the technology. Personally, I think it would be cool to have one of the phones in my car in case of emergency. It’s cheap, sturdy, and has an amazing battery life. It feels like the 3310 would be perfect for an emergency.
Are you going to relive the glory days and pick up a Nokia 3310? Let us know what you think in the comments below.