Since its release in 2013, Apple’s Mac Pro has been sitting in a dark corner of the desktop market. The high-end desktop has been a conundrum for the company, but they are finally doing something about it. In fact, they are already working on an evolution of the desktop machine.
Mac Pro has frustrated its professional users for a long time. That is because ever since its conception, it has not undergone any kind of technological upgrade. It did not even undergo a design facelift in the past four years. But now, the Cupertino-headquartered company is working on a brand new version of the machine. “We are completely rethinking the Mac Pro,” said Phil Schiller, Apple SVP of worldwide marketing to a tiny group of tech journalists.
A dedicated team also working on updating the desktop but nobody will see a new-fangled Mac Pro anytime soon in the market. Schiller reassured users that they have not forgotten the product but it is not getting released this year. The development will also be taking their sweet time designing a product that offers a wide range of features. So everyone can sit tight with the surety that Apple will come up with a desktop that exceeds expectations.
Aside from surprising tech journalists with their Mac Pro announcement, Schiller also admitted that the company made a mistake with its 2013 vintage. In their quest to offer something bold and unique, they also alienated their target users. This is why instead of ruling the desktop market, the machine has been sitting in a corner, Craig Federighi, SVP of software engineering noted. And since the iMac launched, Apple has not given thought to the problem until now.
When iMac was released, Mac Pro users gleefully flocked to the latest product for their needs. It was an all-in-one solution to their Pro problems. However, it may have also been a blessing in disguise since it made Apple realized something. They needed to do more for the Pro and its customers. The realization came a tad too late, but Schiller promises that the wait will not be in vain.
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