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Using Video Content to Help Grow Your Gaming Stream

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When you started your gaming stream, you probably imagined hosting a bustling, vibrant online community with thousands of regular viewers who enjoyed watching you play the day’s hottest games. 

But, as you’ve probably learned, growing a gaming stream is extremely difficult. Not only do you have to provide high-quality gameplay, but you also have to engage with your audience to earn repeat viewers and subscribers. Even then, the competitiveness of platforms like Twitch and Facebook Live means that you aren’t guaranteed viewership. 

As an aspiring streamer, you have to pull out every trick possible to grow your audience and gain momentum in the streaming scene. While there are plenty of algorithm-busting cheat codes available to you, producing and posting video content is the single best way to draw traffic to your stream. 

Why Video?

There are dozens of methods that you can use to increase traffic to your stream, but none beat well-produced video content. That’s because 1.2 billion people watch gaming content worldwide, and the demand for high-quality gaming content is always growing. As a streamer, you need to leverage video content to claim a piece of the viewership pie for yourself. 

As well as being popular, video content is easy to produce and relevant to your streaming goals. You can quickly download and edit gameplay from the same PC or console that you use to stream, and you’ll never run out of original content as long as you go live regularly. Viewers who find relevant video content on sites like Youtube or Tik Tok also make for quality commenters, as they already understand your particular niche before they tune in to watch a live stream. 

Video content also increases your exposure, and gives you a chance to “go viral.” However, it is important to understand that going viral isn’t all that it’s purported to be, and one well-performing video doesn’t lead to a fortune in ad revenue. Nevertheless, if you have a few videos that catch the algorithm’s attention, you’re sure to see a bump in viewership (so long as you provide clear links to your stream and schedule). 

To increase your chances of going viral with video content, try to play new games that rank highly amongst YouTube searches. For example, Elden Ring was launched in February of 2022, but it reached its peak search popularity on YouTube in early March. The demand was so great that streamers like Dr. Disrespect and StoneMoutain64 switched from their usual FPS content to Elden Ring to reach an audience that wouldn’t usually be interested in their stream. You can follow in the pro’s footsteps by streaming content related to newly released games and posting to YouTube in the form of tutorials. 

Headache-less Editing

Producing video content always seems like a good idea until it’s time to capture, edit, and post your recordings. Most video editing software is either expensive or needlessly complex. This can lead you to lose endless hours balancing audio and attempting to overlay graphics. 

Instead of dropping a bomb on professional-grade editing software, try starting with easy, free video editing sites. You’ll still be able to narrate, add music, and overlay text, but you won’t get lost in the weeds of video editing. 

When editing your stream, avoid the temptation to post content that runs over 20 minutes. While you might think that more is better, audiences on YouTube and social media are unlikely to view a video that is too long or is shabbily edited. Instead, choose a key moment from your stream that is particularly engaging and trim it down to the minimum. 

You can also take advantage of short-form video content which can be posted on YouTube’s Shorts, Tik Tok, and Instagram. These short-form videos shouldn’t last more than a minute and aim to catch people while they’re scrolling. As a general rule, you’ll want to start with Tik Tok as it offers the most intuitive editing program and a wide audience demographic. These short-form videos allow you to put out a higher volume of quality content and can help improve your brand image and visibility. 

Consistent Brand Image

Providing video content is a great way to boost your stream’s viewership. However, you’ll still need to post high-quality, consistent content if you want to make a lasting impression on would-be viewers. 

You can create a consistent brand image by running your stream like a business. This means you’ll need to reinvest your profits into things like microphones and cameras. You should also aim to cut out visual background “noise” that distracts viewers by creating a professional, consistent background for your gaming room. 

As a final word of caution, be sure to clearly identify your target audience and cater to them across all platforms. This will ensure that your social media presence aligns with your stream content and will bring the “right” people to your stream — you do not want your stream to be flooded with toxic comments because of an off-brand video. 

Conclusion 

Creating video content can help grow your gaming stream and give you valuable skills to prepare you for the workforce. You can wet your feet in video editing by utilizing freely available software that helps you provide consistent, high-quality content across all the platforms you post to. Just remember to track your videos with analytics so you can see which content is driving the most traffic to your gaming stream.

Gaming

Recruited Since Last Month: More Than Eight Million Helldivers 2 Players

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The relentless force of Helldivers 2 shows no signs of slowing down, as recent reports indicate that Arrowhead Games Studios, the Swedish developer behind the game, has sold over eight million copies since its release on both PS5 and PC just last month.

According to TD Cowen analyst Doug Creutz (thanks, VGC), who spoke to Bloomberg, it is believed that the game has exceeded expectations in terms of performance. It’s amazing how word-of-mouth buzz and the unconventional guerilla marketing strategy keep driving up recruitment numbers week after week. Arrowhead’s studio motto, “A game for everyone is a game for no one,” reflects their unwavering commitment to their unique internal design philosophy.

It appears that the PC community has recently surpassed the PlayStation fanbase in terms of player numbers and platform preference. However, thanks to crossplay, both groups continue to benefit from the growing popularity of gaming. Although it’s not particularly thrilling to see yet another service game achieve rapid success, the hardcore nature of Helldivers 2 fills us with optimism for Sony’s ongoing live gaming endeavors. We anticipate dedicating ourselves to the defense of Super Earth for many years to come.

What are your thoughts on Creutz’s sales estimate? Does it come as a surprise to you? Does it exceed or fall short of your expectations? Have you noticed any changes in your level of enthusiasm for the Democratic Party? Has it waned or grown stronger? We would greatly appreciate your feedback in the comments section below.

 

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Gaming

Exciting news for gamers! A wide selection of PS5 and PS4 games are now available at discounted prices, but only for this weekend

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Don’t miss out on this limited-time opportunity to grab some amazing titles at a fraction of their original cost. Sony clearly understands the potential of the PS Store, as it consistently adds a plethora of new titles every week. This allows for future opportunities to offer discounts and promotions on these games. It’s evident that sales are consistently growing each month, with the introduction of time-limited weekend offers in addition to the usual sale events.

This weekend brings another round of exciting deals, with significant discounts on several popular PS5 and PS4 games. For instance, Star Wars Jedi: Survivor is now available for £35.99/$35.99, while DiRT 5 Year One Edition can be purchased for just £14.79/$15.99.

Here are a few other standout moments we noticed:

Hurry up and make your decision before the offers expire on March 19th. Don’t miss out on your chance to snag some great deals. For a comprehensive list of all the latest offers, make sure to visit this page. And don’t forget to share your purchases with us in the comments section below!

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Gaming

Geoff Keighley’s Summer Game Fest on 7th June keeps the spirit of E3 alive

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E3 is long gone, but that doesn’t mean we won’t have any exciting video game events this summer. Geoff Keighley, the host, has just revealed that the highly anticipated Summer Game Fest event is making a comeback on Friday, June 7th, at 5 PT/5 p.m. ET/10 p.m. BST. The event will be streamed live from the YouTube Theatre in glamorous Los Angeles.

In a recent tweet, Keighley assured his followers that a large number of fans will be present at the event, both in person and online. He expressed excitement about the upcoming cross-platform showcase, where the future of video games will be unveiled. Presumably, PlayStation and other gaming companies will have their own separate livestreams. However, Sony has a tendency to support Summer Game Fest, so it’s worth keeping an eye out for any announcements from them.

If you’re thinking of going, tickets will be available for purchase starting on Tuesday, May 7th. It’s definitely an event worth noting on your calendar. So, what are your expectations for this year’s Summer Game Fest? Feel free to share your dream announcements in the comments section below.

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