Starting on June 7th, GameStop will allow customers to use their trade credit towards purchasing Amazon Cash.
This was done by GameStop in order to increase in-store trade traffic to assist in meeting inventory and trade-in goals. They assume that just by getting people in the store they’ll be more likely to purchase something. They also hope that this new partnership will help see a rise in their digital sales as well. The news was released earlier today via a GameStop team leader email leak on Neogaf. Amazon will be supporting Gamestop’s switch to make Amazon Cash purchasable by advertising the change on their site for the next few weeks. You can see the full text from the email right here:
Starting in June, Amazon shoppers will be able to apply their Gamestop trade credit and cash towards their Amazon account! This exciting addition to our trade program is intended to drive incremental trades into stores, helping your team meet trade and inventory goals.
On 6/7, The Gamestop logo will appear on Amazon’s website to promote this program. Interested shoppers will request a barcode on amazon.com/cash that can be used in Gamestop stores like an Amazon POSA card.
The added store traffic driven by this program is sure to increase digital sales and the potential for guests to purchase other products in your store. How will your team make the most out of this fantastic new partnership?
This change actually makes a ton of sense for GameStop as a company. For those who don’t know, the company makes the majority of their profit on pre-owned purchases. When you buy a pre-owned game or console Gamestop makes 100% of the sale, whereas if you purchase a new game they only receive a certain percentage of the sale. Which means that this change will hopefully help them obtain more profits. It will also assist the customer by making normal trades the most valuable they can be.
This will take some stress off of the regular Gamestop employee as well. The company was pushed into scrutiny earlier this year for having staunch and difficult quotas for their employees to meet. The punishment for not meeting the quotas was an almost immediate firing. When the story became public, most people believed their policies to be unjust and pushed for a change.
This addition of Amazon cash might be just what they need to make sure everything stays fine and dandy for the coming months.