Google has decided to change how people are able to earn money from advertisements on YouTube. YouTube is an entertainment juggernaut of video content that allows anyone to post on the site and potentially earn revenue. Since its inception 2007, the YouTube Partner Program has seen great success in sharing money with creators through the use of advertisements before, during and alongside their video. Anyone could make an account, share their videos and join in on the fun. The site has recently changed the way the program works so that instead of anyone being able to earn money from videos, only channels that hit a cumulative ten thousand views will be able to see any sort of revenue.
Prior to this change, creators would join Google’s Adsense program allowing those who upload a small amount of the advertisement revenue from ads shown with their content. It was not inherently hard to get into the program and start seeing ads with their videos. With this ease of entry, however, many would start to abuse the system and go against the guidelines resulting in these new rules to go into place.
Naturally, many online have had a very knee jerk reaction to this news without really looking into and understanding how the YPP works. For one, videos generally do not earn much on the site unless they are pulling in millions of views. Ten thousand views is also not very hard to accomplish across a whole channel meaning that only those that seem to put in some sort of effort will see any of that sweet ad money. A review process will be implemented once a channel meets the threshold and tries to apply to be a part of the YPP. This will hopefully cut down on channels that either steal others content or post videos that are not advertiser friendly.
It seems that many big creators and those who are trying to use YouTube as a revenue stream understand how this new process will benefit the platform in the long run. Anyone who pays attention to the big content creators knows that ad revenue is such a small portion of money earned, most of which coming from sponsorships and businesses built around the channels. Ultimately, this feels like an appropriate step toward fostering quality content on the massive site that is YouTube.
Let us know down below how you feel about these changes to the YouTube Partner Program.