Gadgets
In order to use the Lululemon subscription service, a Mirror at-home fitness equipment is necessary.
On October 5th, Lululemon Studio will be accessible.
Lululemon will introduce a new membership program on October 5th that calls for the Mirror at-home workout gadget. The 10,000 on-demand and livestream classes previously available with a Mirror subscription are expanded upon by Lululemon Studio. Members can sign up for in-person lessons at their brick-and-mortar locations at a reduced rate, stream new sessions that are released each week, and access archived online content from studio partners. Eight partner studios are now listed in the program, including AARMY, Y7 Studio, DOGPOUND, FORWARD Space, Pure Barre, Rumble, AKT, and YogaSix. Additionally, members will receive discounts on Lululemon goods and early entry to company events.
The New York Times points out that the new initiative is a component of the business’s efforts to broaden Mirror’s appeal. In 2020, at the height of the COVID-related lockdowns, when individuals were forced to exercise at home, Lululemon paid $500 million for the interactive home gym startup Mirror. As limitations loosened, people once more flocked to gyms. The demand for at-home fitness companies’ products has significantly decreased, and their sales are declining as a result. For instance, Peloton experienced a significant loss of $757.1 million in the first three months of 2022. Lululemon itself reduced their projected Mirror sales for 2021 from $250 million to $275 million to between $125 and $130 million.
All current Mirror subscription holders will immediately upgrade to Studio memberships, which will cost $39 each month. Those who don’t already own a Mirror will need to purchase one initially. Lululemon will offer Mirror for a brief period of time beginning on October 5th at a price of $795 (originally $1,495) in an effort to decrease the entry barrier.
Despite Microsoft’s acquisition of Bethesda, The Elder Scrolls 6 was not confirmed as an Xbox exclusive a few months ago. This happened because Xbox executive Phil Spencer indicated that target platforms hadn’t been selected yet, but it always felt like he was talking about the game being years away rather than the RPG being on PlayStation.
If you’re still holding out, Microsoft plans to release The Elder Scrolls 6 just on Xbox and PC. Documents from the company’s FTC lawsuit were recently released. In the document, Bethesda’s announced titles (both as a publisher and developer) are listed, and The Elder Scrolls 6 is listed for Xbox, PC, and nothing else.
We expected this, but The Elder Scrolls 6 was announced before Microsoft acquired its developer. The Elder Scrolls is a beloved franchise that’s been on various platforms for generations, so this isn’t Starfield.
However, the game isn’t due until 2026 at the earliest, according to the paper, and who knows what the gaming landscape will be like then.
Xbox CEO Phil Spencer’s mid-2020 dystopian email suggests the business was interested in buying Warner Bros Interactive and Bethesda. Even more alarming, the CEO calls buying Nintendo a “career moment” and “good for both companies” — and there are even rumors that Microsoft was interested in Valve.
While Spencer warns that acquiring Nintendo would be “hostile action” but “playing the long game”, the unprecedented corporate convergence is shockingly casual. He added: “Nintendo is taking a long time to realize their future is off their hardware. A long time… He even ended the chat with a smiling emoji to make it look more evil.
Spencer claims that Warner Bros Interactive was “gettable” when Microsoft was rumored to acquire it. He adds that “we wouldn’t own any of the IP which hurts long-term flexibility”. Because most Warner Bros Interactive developers work on franchises like Batman, Harry Potter, and others, the studios are worth little without the brands.
The email is over three years old, but it reveals Microsoft’s blasé approach to acquisitions and its goals. While its eventual acquisition of Activision Blizzard may have changed its plans, this leaked exchange suggests that Microsoft will not stop until it has absorbed as much of the industry as possible, even targeting Nintendo.
Jedi: Fallen Order and Jedi: Survivor director Stig Asmussen is leaving Respawn Entertainment for unknown reasons. Asmussen had planned a trilogy for Cal Kestis, but it appears another author will need to write it.
Bloomberg reports that an EA spokesperson said: “Stig Asmussen has left Respawn to pursue other adventures, and we wish him the best. Veteran Respawn leaders will lead Star Wars Jedi: Survivor.”
This move is surprising, but Asmussen leaves on a high note. Jedi: Survivor is a great game despite its performance issues, which is rare for a Star Wars game. We’ll see where Asmussen goes, but we’re excited.
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