The OnePlus 2 is long overdue, but it’s officially coming. The launch date of the phone is not set in stone, however. OnePlus announced that an event or launch event would take place on June 1st, with the tagline Time to Change, but Carl Pei clarified that the OnePlus 2 was not going to be launched on Monday. While he didn’t say what was going to be launched, he did stress the fact that the OnePlus 2 release date was set for later in the year, between July and September 2015 in a few statements to Ausdroid during Google I/O 2015.
Apparently, the OnePlus 2 release date is going to happen a bit late this year, because the company wants to make another flagship killer. They don’t know what to expect, let me say that right off the bat, as Pei expressed anxiousness about how the new OnePlus 2 would be received by fans. The OnePlus One was an enormous hit and the company manufactured about 1 million units last year, even though they didn’t expect to pass the 100,000 mark when they first launched the phone.
The OnePlus 2 will be called just that, no “two” involved, and it will be just as budget-friendly as its predecessor was and still is. Since OnePlus will not be spending on advertising, they decided to drive those savings back to the users, who will be getting top-notch hardware in an affordable flagship. Samsung, HTC, LG and Apple have launched extremely popular handsets this year and last year, so the OnePlus 2 specs will have to be extra-crispy to be able to compete against these companies.
Pei is certain that hardware and software will be to the users’ liking, as they are focused on giving fans a powerhouse, with an affordable price and a stock Android experience. According to the co-founder of the company, the OnePlus 2 will run on OxygenOS out of the box and on HydrogenOS out of the box in Asian regions. That however doesn’t mean that the customizable nature of the phone will not be present.
The OnePlus 2 will be similar in software to its predecessor, as Pei made it clear that they want to keep users who like modding and fidgeting with their phones happy. As such, installing custom ROMs will be a breeze on the OnePlus 2, so in case someone is not fond of OxygenOS, they will be able to switch ROMs easily. Since the 2015 OnePlus 2 is a place where uncertainty about its popularity is still a concern, the phone will be launched with the same sales strategy: the invite system.
Although many people are not fond of the OnePlus invite system, it is the optimal approach for a new release. Since the OnePlus 2 2015 will have to compete against massive sales of the iPhone 6 and 6 Plus, Galaxy S6 and S6 Edge and others, using the invite system keeps the company afloat, letting them manufacture only the number of devices that they will actually sell to people. The good news is that the invite system is going to be a wee bit different, as in there will be much more invites sent out to people, and many more that will be granted to buyers so that they can share.
It looks like OnePlus is rather well prepared for the OnePlus 2 release and launch, but they are still mum about when exactly that will occur. Carl Pei was clear about a Q3 launch date, but that was all that he was willing to share in a brief conversation during Google I/O 2015 with Ausdroid’s Daniel Tyson. That info is enough for now, but we are curious to see what kind of hardware the OnePlus 2 will boast with and what price margins the company will have this time. Until we find out, we’re looking forward to Monday, when the Time to Change event is set to take place.