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The Real McCoy: How Augmented Reality Benefits Businesses and Engages Customers

Through the power of AR, businesses can give customers a deeper level of interaction.

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Image Source: Pixabay (https://pixabay.com/photos/mobile-phone-smartphone-3d-1875813/)

Let’s face it, no matter how you might excel in engaging your customers, you’re not going to win, and keep their business if you’re not able to help them understand how your product or service will make a tangible difference in their lives. And yet that ability to build real value for your costumes is often the key difference in converting a prospect into a sale. 

It’s usually not enough, though, to appeal just to your customer’s intellect. You need to do more than explain, more than simply telling them what you have to offer. You have to make them feel the need, make them want the solution you have to offer. That usually requires a deeper level of persuasion, one that really shows them the difference your product can make in their lives.

And, increasingly, you have the power to do just that–thanks to innovations in augmented and virtual reality (AR/VR).

What’s the Difference?

It can be easy to confuse augmented reality (AR) with virtual reality (VR), but they’re actually quite different. AR uses technology, such as glasses, digital screens, smartphones, etc., to alter the sights and sounds of the physical environment you’re actually in in some way. 

VR, on the other hand, takes you out of your actual physical environment and plops you down in some alternate reality. Through the use of headsets, gloves, and other peripherals, you’re able to engage with this other world as though you were really there.

Even Better Than the Real Thing?

The simple fact is it may well be in the fields of business, marketing and customer experience that AR achieves its highest potential.

For example, with AR, shoppers can use a selfie and their smartphones or mobile devices to “try on” different shoes or articles of clothing. Clients can experiment with different hairstyles before making a trip to the salon. You can even check out a seemingly endless variety of specs before you shell out the big bucks for your new prescription eyewear

Customer experience is, after all, imperative to capturing and growing that relationship. And there’s nothing like being able to offer your customers a level of service and engagement that competitors just can’t match. 

AR can provide a second-to-none customer experience because, not only can your customer lose themselves “playing” with your products, but they’ll also be much more likely to actually like how the item looks on them. That’s not only going to decrease the number of returns, but it’s also going to boost your relationship with your customer. What your customer sees is what your customer is going to get, which means no nasty surprises when your customer shops online or places an in-store order. 

But that’s not all. AR even allows customers to transform photos on a traditional print page, such as a magazine or newspaper, into 3D images they can practically reach out and touch, all with a simple smartphone app. This can bring your advertising to the next level. It’s notoriously difficult to take a 2D image and accurately envision what the object would look like in 3D, but with AR tools like these, you’re helping your customers overcome that problem and, in the process, potentially revolutionizing your advertising!

The Takeaway

Virtual and augmented reality is more than a gamer’s dream. Now, more than ever, they’re also the best way to optimize your business. That includes providing your customer with an experience that other retailers just can’t compete with. It’s about taking your customers’ reality and making it better!

Gaming

Recruited Since Last Month: More Than Eight Million Helldivers 2 Players

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The relentless force of Helldivers 2 shows no signs of slowing down, as recent reports indicate that Arrowhead Games Studios, the Swedish developer behind the game, has sold over eight million copies since its release on both PS5 and PC just last month.

According to TD Cowen analyst Doug Creutz (thanks, VGC), who spoke to Bloomberg, it is believed that the game has exceeded expectations in terms of performance. It’s amazing how word-of-mouth buzz and the unconventional guerilla marketing strategy keep driving up recruitment numbers week after week. Arrowhead’s studio motto, “A game for everyone is a game for no one,” reflects their unwavering commitment to their unique internal design philosophy.

It appears that the PC community has recently surpassed the PlayStation fanbase in terms of player numbers and platform preference. However, thanks to crossplay, both groups continue to benefit from the growing popularity of gaming. Although it’s not particularly thrilling to see yet another service game achieve rapid success, the hardcore nature of Helldivers 2 fills us with optimism for Sony’s ongoing live gaming endeavors. We anticipate dedicating ourselves to the defense of Super Earth for many years to come.

What are your thoughts on Creutz’s sales estimate? Does it come as a surprise to you? Does it exceed or fall short of your expectations? Have you noticed any changes in your level of enthusiasm for the Democratic Party? Has it waned or grown stronger? We would greatly appreciate your feedback in the comments section below.

 

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Gaming

Exciting news for gamers! A wide selection of PS5 and PS4 games are now available at discounted prices, but only for this weekend

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Don’t miss out on this limited-time opportunity to grab some amazing titles at a fraction of their original cost. Sony clearly understands the potential of the PS Store, as it consistently adds a plethora of new titles every week. This allows for future opportunities to offer discounts and promotions on these games. It’s evident that sales are consistently growing each month, with the introduction of time-limited weekend offers in addition to the usual sale events.

This weekend brings another round of exciting deals, with significant discounts on several popular PS5 and PS4 games. For instance, Star Wars Jedi: Survivor is now available for £35.99/$35.99, while DiRT 5 Year One Edition can be purchased for just £14.79/$15.99.

Here are a few other standout moments we noticed:

Hurry up and make your decision before the offers expire on March 19th. Don’t miss out on your chance to snag some great deals. For a comprehensive list of all the latest offers, make sure to visit this page. And don’t forget to share your purchases with us in the comments section below!

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Gaming

Geoff Keighley’s Summer Game Fest on 7th June keeps the spirit of E3 alive

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E3 is long gone, but that doesn’t mean we won’t have any exciting video game events this summer. Geoff Keighley, the host, has just revealed that the highly anticipated Summer Game Fest event is making a comeback on Friday, June 7th, at 5 PT/5 p.m. ET/10 p.m. BST. The event will be streamed live from the YouTube Theatre in glamorous Los Angeles.

In a recent tweet, Keighley assured his followers that a large number of fans will be present at the event, both in person and online. He expressed excitement about the upcoming cross-platform showcase, where the future of video games will be unveiled. Presumably, PlayStation and other gaming companies will have their own separate livestreams. However, Sony has a tendency to support Summer Game Fest, so it’s worth keeping an eye out for any announcements from them.

If you’re thinking of going, tickets will be available for purchase starting on Tuesday, May 7th. It’s definitely an event worth noting on your calendar. So, what are your expectations for this year’s Summer Game Fest? Feel free to share your dream announcements in the comments section below.

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