Geek Culture
The Real McCoy: How Augmented Reality Benefits Businesses and Engages Customers
Through the power of AR, businesses can give customers a deeper level of interaction.
Let’s face it, no matter how you might excel in engaging your customers, you’re not going to win, and keep their business if you’re not able to help them understand how your product or service will make a tangible difference in their lives. And yet that ability to build real value for your costumes is often the key difference in converting a prospect into a sale.
It’s usually not enough, though, to appeal just to your customer’s intellect. You need to do more than explain, more than simply telling them what you have to offer. You have to make them feel the need, make them want the solution you have to offer. That usually requires a deeper level of persuasion, one that really shows them the difference your product can make in their lives.
And, increasingly, you have the power to do just that–thanks to innovations in augmented and virtual reality (AR/VR).
What’s the Difference?
It can be easy to confuse augmented reality (AR) with virtual reality (VR), but they’re actually quite different. AR uses technology, such as glasses, digital screens, smartphones, etc., to alter the sights and sounds of the physical environment you’re actually in in some way.
VR, on the other hand, takes you out of your actual physical environment and plops you down in some alternate reality. Through the use of headsets, gloves, and other peripherals, you’re able to engage with this other world as though you were really there.
Even Better Than the Real Thing?
The simple fact is it may well be in the fields of business, marketing and customer experience that AR achieves its highest potential.
For example, with AR, shoppers can use a selfie and their smartphones or mobile devices to “try on” different shoes or articles of clothing. Clients can experiment with different hairstyles before making a trip to the salon. You can even check out a seemingly endless variety of specs before you shell out the big bucks for your new prescription eyewear.
Customer experience is, after all, imperative to capturing and growing that relationship. And there’s nothing like being able to offer your customers a level of service and engagement that competitors just can’t match.
AR can provide a second-to-none customer experience because, not only can your customer lose themselves “playing” with your products, but they’ll also be much more likely to actually like how the item looks on them. That’s not only going to decrease the number of returns, but it’s also going to boost your relationship with your customer. What your customer sees is what your customer is going to get, which means no nasty surprises when your customer shops online or places an in-store order.
But that’s not all. AR even allows customers to transform photos on a traditional print page, such as a magazine or newspaper, into 3D images they can practically reach out and touch, all with a simple smartphone app. This can bring your advertising to the next level. It’s notoriously difficult to take a 2D image and accurately envision what the object would look like in 3D, but with AR tools like these, you’re helping your customers overcome that problem and, in the process, potentially revolutionizing your advertising!
The Takeaway
Virtual and augmented reality is more than a gamer’s dream. Now, more than ever, they’re also the best way to optimize your business. That includes providing your customer with an experience that other retailers just can’t compete with. It’s about taking your customers’ reality and making it better!
Gaming
Gran Turismo 7 Update 1.46 introduces an exciting addition to the roster of exclusive cars available in the PS5 and PS4 racing game
Gran Turismo 7 has just received an exciting update to version 1.46 on both PS5 and PS4. This latest update introduces a unique addition to the game: the Škoda Vision Gran Turismo, a car that you won’t come across in any other game. Škoda makes its debut in the franchise with a visionary study of a single-seater, all-electric racing concept car, designed exclusively for the Polyphony Digital racer.
Once you’ve downloaded update 1.46, you’ll have the opportunity to test drive not one but two additional cars: the AFEELA Prototype 2024 and the iconic Chevrolet Chevelle SS 454 Sport Coupe ’70. Get ready for an exhilarating ride! Watch as they take to the track in the video above.
Additionally, the update introduces a new menu for players to tackle in the GT Café. At Collector Level 38, players have the opportunity to delve into the fascinating world of Ferrari 12-cylinder engines, gaining knowledge and expanding their collection. In World Circuits, players can look forward to exciting new events such as the Japanese Clubman Cup 550, the American FR Challenge 550, and the Vision Gran Turismo Trophy. For all the avid fans of Photo Mode, there’s an exciting opportunity to explore the captivating city of San Diego in a brand new Scape.
What are your thoughts on the latest update for Gran Turismo 7? Feel free to leave your thoughts in the comments section.
Gaming
ReFantazio Takes a Different Approach to Romance, Setting Itself Apart from the Persona Games
Atlus’ highly anticipated RPG, Metaphor: ReFantazio, appears to incorporate familiar systems reminiscent of the developer’s acclaimed Persona series. The game features turn-based battles that heavily rely on exploiting enemy weaknesses. Additionally, players have the ability to summon warrior spirits during combat. However, the most significant aspect of this game, which will be discussed in this article, is the bonding system. Through this system, players can spend time with important characters and gain deeper insights into their personalities and stories.
In contrast to the Persona games, the bonding system ends at that point. Unfortunately, players will be unable to pursue romantic relationships with their beloved waifus, which may come as a disappointment to those who have developed strong feelings for Hulkenberg, the party’s charismatic red-haired elven knight.
According to Siliconera, the absence of romance came up during a recent question and answer session. Atlus emphasized the continued opportunity to develop meaningful relationships with your allies while also introducing additional narratives through substories. In addition, familiarizing yourself with the supporting characters will grant you access to new archetypes, which serve as the game’s character classes.
In the Persona games, romance is not obligatory; rather, it serves as a means to customize your playthrough. However, it is quite unexpected that Metaphor has chosen not to pursue such a venture, considering the significant amount of discussion it typically generates!
Were you anticipating any romantic elements in Metaphor? If you’re not satisfied with your pre-order, feel free to share your thoughts in the comments section below.
Gaming
Shift Up unveils the intriguing details behind the physical packaging of Stellar Blade for the PS5
It appears that many
are eagerly anticipating the launch of the highly anticipated PS5 exclusive, Stellar Blade. Shift Up, the developer, has shared a lengthy video showcasing the “secrets” found in the physical box of the game for PS5. From what we can gather, these secrets include a reversible cover/dust jacket and a download code for cosmetic items.
We must clarify that while we do appreciate the variant cover, it may be more appealing than the game’s standard art. However, it is not something we would typically classify as a “secret.”. However, what’s interesting is that Shift Up has confirmed through the comments section that this will be the case in all regions. Additionally, the visually striking action RPG will remain uncensored worldwide.
「Stellar Blade」 Physical Package Secrets⚠️#StellarBlade #PS5 #Disc pic.twitter.com/WQSzKUSDQ4
— StellarBlade (@StellarBlade) April 22, 2024
It’s refreshing to witness a developer going the extra mile for physical collectors, and it’s evident that the developer is determined to leave a favorable mark in the console realm. Stellar Blade is set to make its highly anticipated debut this Friday, April 26th, exclusively on the PS5.
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