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The Real McCoy: How Augmented Reality Benefits Businesses and Engages Customers

Through the power of AR, businesses can give customers a deeper level of interaction.

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Image Source: Pixabay (https://pixabay.com/photos/mobile-phone-smartphone-3d-1875813/)

Let’s face it, no matter how you might excel in engaging your customers, you’re not going to win, and keep their business if you’re not able to help them understand how your product or service will make a tangible difference in their lives. And yet that ability to build real value for your costumes is often the key difference in converting a prospect into a sale. 

It’s usually not enough, though, to appeal just to your customer’s intellect. You need to do more than explain, more than simply telling them what you have to offer. You have to make them feel the need, make them want the solution you have to offer. That usually requires a deeper level of persuasion, one that really shows them the difference your product can make in their lives.

And, increasingly, you have the power to do just that–thanks to innovations in augmented and virtual reality (AR/VR).

What’s the Difference?

It can be easy to confuse augmented reality (AR) with virtual reality (VR), but they’re actually quite different. AR uses technology, such as glasses, digital screens, smartphones, etc., to alter the sights and sounds of the physical environment you’re actually in in some way. 

VR, on the other hand, takes you out of your actual physical environment and plops you down in some alternate reality. Through the use of headsets, gloves, and other peripherals, you’re able to engage with this other world as though you were really there.

Even Better Than the Real Thing?

The simple fact is it may well be in the fields of business, marketing and customer experience that AR achieves its highest potential.

For example, with AR, shoppers can use a selfie and their smartphones or mobile devices to “try on” different shoes or articles of clothing. Clients can experiment with different hairstyles before making a trip to the salon. You can even check out a seemingly endless variety of specs before you shell out the big bucks for your new prescription eyewear

Customer experience is, after all, imperative to capturing and growing that relationship. And there’s nothing like being able to offer your customers a level of service and engagement that competitors just can’t match. 

AR can provide a second-to-none customer experience because, not only can your customer lose themselves “playing” with your products, but they’ll also be much more likely to actually like how the item looks on them. That’s not only going to decrease the number of returns, but it’s also going to boost your relationship with your customer. What your customer sees is what your customer is going to get, which means no nasty surprises when your customer shops online or places an in-store order. 

But that’s not all. AR even allows customers to transform photos on a traditional print page, such as a magazine or newspaper, into 3D images they can practically reach out and touch, all with a simple smartphone app. This can bring your advertising to the next level. It’s notoriously difficult to take a 2D image and accurately envision what the object would look like in 3D, but with AR tools like these, you’re helping your customers overcome that problem and, in the process, potentially revolutionizing your advertising!

The Takeaway

Virtual and augmented reality is more than a gamer’s dream. Now, more than ever, they’re also the best way to optimize your business. That includes providing your customer with an experience that other retailers just can’t compete with. It’s about taking your customers’ reality and making it better!

Gaming

Larian Reveals Baldur’s Gate 3’s Mildest Multiclass Builds

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Since the excellent Baldur’s Gate 3 has been out in the wild for a while, interesting data can be gleaned, such as how players choose to play an innovative new RPG from home. Stats from developer Larian Studios and posted on the PlayStation Blog show that most people want to play as a stealthy archer like in Skyrim when given nearly limitless options.

According to a fascinating graph, Rogue/Ranger is the most popular multiclass build, with over 175,000 players using it to snipe unsuspecting enemies from range. The next two builds reveal similarly. 150,000 played Barbarian/Fighter because they loved pummeling things, and 109,00 played Barbarian/Paladin, which lets players talk to their victims before beatings.

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More sense emerges as you descend. If the Paladin/Warlock/Sorcerer/Bard has high Charisma, any combination can be interesting. Charisma helps these classes cast spells and abilities and interact with NPCs outside of combat.

Playing a single class through Baldur’s Gate 3 feels great, which is what most players do. A pure Fighter or Wizard becomes so powerful by game’s end that we don’t blame you for not mixing things up!

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Play as a Tiefling Oathbreaker Paladin, Dark Urge Origin (which you must resist), or Bard for real moral dilemmas. You could also play pseudo-Aragorn again.

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Gaming

Techland Shows Durable Dying Light 2 Content Roadmap

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Techland is continuing to release Dying Light 2 content as part of its long-term support. This is surprising since the meaty Good Night, Good Luck update was released a few months ago. It’s nice to know what’s coming, but no timeline was given.

IGN-exclusive roadmap trailers reveal more co-op missions, board quests, a tower raid, and replayable GRE anomalies. Executions and finishers may be added to the April Gut Feeling update, which overhauled melee mechanics. Graphical options, weapon repair, gear, and mod dismantling are always welcome.

Knives, polearms, and more enemy variants are coming, including a Nightmare difficulty. Changes to NG+ include firearms. Players can finally dress to their hearts’ content with new cosmetic options.

Has Techland’s Dying Light 2 support lured you back? Would you rather focus on something new?

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Gaming

Epic to Globalize V-Buck Price Hike

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Epic Games expanded the Fortnite V-Buck “pricing alignment” after laying off almost 900 employees, citing “inflation and currency fluctuations”. Fortnite’s premium currency will rise in international markets, including the largest.

Epic Games will raise the price of V-Bucks and real money content packs in the Czech Republic, Denmark, Eurozone countries, Hungary, Japan, Norway, Poland, Romania, Sweden, Turkey, and the US (including all US Dollar storefronts) on October 27.

Raising the price of this fictitious currency was successful when the company trialed it in the UK, Canada, and Mexico, so it was decided to announce it worldwide now. These USD increases range from $1 (1000 V-Bucks, previous $7.99) to $10 (13,500 V-Bucks, previous $79.99).

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How do you view Epic’s timing and pricing increase?

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