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Google launches interest-based ads with ‘Privacy Sandbox’

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Google is rolling out Privacy Sandbox to all Chrome users to replace third-party cookies. The company claims this privacy-forward feature tracks your browsing habits to find relevant topics. This data lets advertisers show you relevant ads.

The company has been showing users a Privacy Sandbox popup for days. The pop-up has been criticized for not providing enough information about cookie replacement tech and how the company will generate topics of interest based on browsing data if you click “Got it”. Paul Graham, an investor, called this pop-up “spyware.”

Users will also get ad controls with the rollout. If you clicked “Got it” in the pop-up, the privacy sandbox will be enabled by default. Turn it off in Settings > Privacy and Security > Ad Privacy > Ad topics. This will prevent advertisers from showing topic-specific ads.

Chrome’s Ad Topics tab lets users view and block irrelevant system-generated topics.

Statcounter reports that Google Chrome has over 60% market share. It was the last to disable third-party cookies because Safari and Firefox have been blocking them for a while.

Chrome delayed phasing out cookies because it wanted to launch its targeted ads alternative before blocking third-party cookies. In the second half of 2024, the company will default off third-party cookies for all users, it announced in May. Google also said it would start with 1% of users in Q1 2024.

Advertisers and developers worry about the new solution because Chrome drives web traffic. The company made the API public in July for developers to test the Privacy Sandbox. The company plans to provide a simulation environment for developers to adapt to cookie-less environments. According to Insider Intelligence, advertisers in India are still spending a lot on cookies despite trying alternatives.

Google claims its solution eliminates third-party cookie fallbacks, but the W3C Technical Architecture Group (TAG) has raised concerns. Chromium-only support for the Topics API could block users or limit the experience for other browsers, they said.

Earlier this week, marketing advocacy group Movement for the Open Web blogged that Google’s Privacy Sandbox collects a lot of personal data “sourced through an opt-in process that it’s hard for most web users to avoid.”

As Editor here at GeekReply, I'm a big fan of all things Geeky. Most of my contributions to the site are technology related, but I'm also a big fan of video games. My genres of choice include RPGs, MMOs, Grand Strategy, and Simulation. If I'm not chasing after the latest gear on my MMO of choice, I'm here at GeekReply reporting on the latest in Geek culture.

Gaming

Gran Turismo 7 Update 1.46 introduces an exciting addition to the roster of exclusive cars available in the PS5 and PS4 racing game

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Gran Turismo 7 has just received an exciting update to version 1.46 on both PS5 and PS4. This latest update introduces a unique addition to the game: the Škoda Vision Gran Turismo, a car that you won’t come across in any other game. Škoda makes its debut in the franchise with a visionary study of a single-seater, all-electric racing concept car, designed exclusively for the Polyphony Digital racer.

Once you’ve downloaded update 1.46, you’ll have the opportunity to test drive not one but two additional cars: the AFEELA Prototype 2024 and the iconic Chevrolet Chevelle SS 454 Sport Coupe ’70. Get ready for an exhilarating ride! Watch as they take to the track in the video above.

Additionally, the update introduces a new menu for players to tackle in the GT Café. At Collector Level 38, players have the opportunity to delve into the fascinating world of Ferrari 12-cylinder engines, gaining knowledge and expanding their collection. In World Circuits, players can look forward to exciting new events such as the Japanese Clubman Cup 550, the American FR Challenge 550, and the Vision Gran Turismo Trophy. For all the avid fans of Photo Mode, there’s an exciting opportunity to explore the captivating city of San Diego in a brand new Scape.

What are your thoughts on the latest update for Gran Turismo 7? Feel free to leave your thoughts in the comments section.

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ReFantazio Takes a Different Approach to Romance, Setting Itself Apart from the Persona Games

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Atlus’ highly anticipated RPG, Metaphor: ReFantazio, appears to incorporate familiar systems reminiscent of the developer’s acclaimed Persona series. The game features turn-based battles that heavily rely on exploiting enemy weaknesses. Additionally, players have the ability to summon warrior spirits during combat. However, the most significant aspect of this game, which will be discussed in this article, is the bonding system. Through this system, players can spend time with important characters and gain deeper insights into their personalities and stories.

In contrast to the Persona games, the bonding system ends at that point. Unfortunately, players will be unable to pursue romantic relationships with their beloved waifus, which may come as a disappointment to those who have developed strong feelings for Hulkenberg, the party’s charismatic red-haired elven knight.

According to Siliconera, the absence of romance came up during a recent question and answer session. Atlus emphasized the continued opportunity to develop meaningful relationships with your allies while also introducing additional narratives through substories. In addition, familiarizing yourself with the supporting characters will grant you access to new archetypes, which serve as the game’s character classes.

In the Persona games, romance is not obligatory; rather, it serves as a means to customize your playthrough. However, it is quite unexpected that Metaphor has chosen not to pursue such a venture, considering the significant amount of discussion it typically generates!

Were you anticipating any romantic elements in Metaphor? If you’re not satisfied with your pre-order, feel free to share your thoughts in the comments section below.

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Shift Up unveils the intriguing details behind the physical packaging of Stellar Blade for the PS5

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It appears that many

are eagerly anticipating the launch of the highly anticipated PS5 exclusive, Stellar Blade. Shift Up, the developer, has shared a lengthy video showcasing the “secrets” found in the physical box of the game for PS5. From what we can gather, these secrets include a reversible cover/dust jacket and a download code for cosmetic items.

We must clarify that while we do appreciate the variant cover, it may be more appealing than the game’s standard art. However, it is not something we would typically classify as a “secret.”. However, what’s interesting is that Shift Up has confirmed through the comments section that this will be the case in all regions. Additionally, the visually striking action RPG will remain uncensored worldwide.

It’s refreshing to witness a developer going the extra mile for physical collectors, and it’s evident that the developer is determined to leave a favorable mark in the console realm. Stellar Blade is set to make its highly anticipated debut this Friday, April 26th, exclusively on the PS5.

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