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GTA publisher unveils complex entertainment per-hour pricing algorithm

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Strauss Zelnick, CEO of Take-Two Interactive, has spoken out on video game pricing, a divisive issue. The executive believes a simple algorithm can calculate this, but its efficacy is unclear.

In the company’s Q2 2024 earnings call (thanks, eXputer), Zelnick was asked about media industry subscription price increases. The executive replied that it has “nothing to do with our business” and explained how much value consumers get for their game purchases:

“The algorithm for pricing entertainment properties is the value of the expected entertainment usage, which is the per-hour value times the number of expected hours plus the terminal value that the customer perceives in ownership if the title is owned, not rented, or subscribed to. That applies to all entertainment vehicles. By that standard, our frontline prices are still very low due to our many engagement hours.”

This one required multiple readings, but Zelnick clarifies: “High engagement value. I think consumers have a great price-to-value opportunity in the industry. That doesn’t mean the industry wants pricing power. However, it offers great value.”

Zelnick seems to be saying that a customer’s perceived value of owning a game like Grand Theft Auto is proportional to how eagerly they anticipate it and how deeply they engage with it after release. That metric shows his point and some agreement. For instance, we’ve spent hundreds of hours on PS4’s 2019 Civilization VI, which can be replayed endlessly. If we knew that, paying more upfront wouldn’t seem so burdensome, but there’s a catch.

Zelnick concludes: “We aim to provide more value than we charge. Business price increases have been rare. After generations, certain frontline products’ $70 price increase was the first in years. I believe we offer great value to consumers.”

How do you view Zelnick’s entertainment pricing philosophy? Given Grand Theft Auto V’s entertainment value, would you pay more for the next GTA?

As Editor here at GeekReply, I'm a big fan of all things Geeky. Most of my contributions to the site are technology related, but I'm also a big fan of video games. My genres of choice include RPGs, MMOs, Grand Strategy, and Simulation. If I'm not chasing after the latest gear on my MMO of choice, I'm here at GeekReply reporting on the latest in Geek culture.

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The director of Final Fantasy 7 Rebirth is making a final plea to content creators regarding spoilers

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Final Fantasy VII Rebirth is on the horizon, with our review already available. There’s just one week left until the game’s official release on February 29th, exclusively on PS5. This highly anticipated sequel to Remake, based on one of the most beloved video game stories, is best experienced without any spoilers, according to creative director Tetsuya Nomura.

On Twitter, Nomura made a final request for players and content creators to avoid spoiling the game for others, especially on social media and video-sharing platforms, where spoilers can spread rapidly. Naturally, there’s a specific moment that everyone is eagerly anticipating to see how it will compare to the 1997 original, and it’s bound to be quite chaotic on launch day. Nevertheless, Nomura still holds onto a glimmer of hope for humanity and has made a seemingly impossible request for content creators to exercise a degree of restraint.

It’s important to remember to include spoiler warnings when sharing content related to the game’s story on social media and video-sharing sites to avoid spoiling the experience for others. I would greatly appreciate it if you could avoid using scenes from important parts of the story in your video thumbnails.

https://x.com/finalfantasyvii/status/1760605439698591859?s=20

Nomura points out that the developers intentionally did not limit the recording and sharing features of the PS5 for any aspect of the game. They believe players should have the freedom to share and discuss their favorite gameplay moments. It remains to be seen if that trust was justified.

Do you think players and content creators will follow Nomura’s request and minimize spoilers? Feel free to share your thoughts in the comments section below.

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Xbox may want to become more acquainted with the Platinum Trophies on PS5 and PS4

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Obsidian’s first Xbox game, Pentiment, a historical adventure, is now available on the PS5 and PS4. From what we’ve seen, this port of a highly popular game seems to be solid, and we aim to provide you with a review soon. Meanwhile, one aspect caught our attention regarding the conversion that Microsoft may need to address in the future.

Pentiment’s list of Trophies perfectly mirrors its Xbox Achievements, featuring identical descriptions, titles, and icons. There is a slight variation between the two versions: PlayStation offers 42 trophies to unlock, whereas Xbox provides 41 achievements to earn. The distinction lies in the Platinum Trophy, which is awarded once you have collected all the other trinkets in the set.

Since it’s not included in the original game, the developer has not named the trophy, so it appears as ‘PlatinumTrophy’ in the list. This has already generated amusement among Trophy enthusiast communities. “They chose such a basic name for the Platinum Trophy and somehow still messed it up,” a fan expressed.

This issue is quite insignificant in the bigger picture and could likely be fixed with a quick update or patch. As Microsoft gains more experience with PlayStation development, we hope their command of the Trophy system will improve. After all, those platinums are difficult to earn and deserve a more memorable name.

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Brock Lesnar and Vince McMahon have been excluded from the final roster of WWE 22K24

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2K Sports unveiled the complete roster for the upcoming WWE 2K24, featuring more than 204 playable superstars, including 70 Legends who are no longer part of the main rosters, along with eight managers. However, fans were quick to point out the absence of some notable names from the list: 7-time WWE Champion Brock Lesnar and former WWE chairman and CEO Vince McMahon. Lesnar was previously excluded from the Forty Years of WrestleMania edition.

Following accusations of sex trafficking against McMahon by a former WWE employee, a report from the Wall Street Journal brought the issue to light. Although Lesnar’s name was not directly mentioned in the proceedings, insiders informed the WSJ that he was the unidentified WWE champion in question. McMahon refuted the allegations but stepped down as WWE CEO the day following the federal lawsuit.

Nonetheless, Lesnar and McMahon will still be present in the game. GameSpot has reported that the Lesnar vs. Undertaker match from WrestleMania 30 may be included in Showcase mode. It is speculated that another match already confirmed for Showcase mode (Stone Cold vs. The Rock, WrestleMania 17) will probably include an appearance from McMahon as well.

WWE 2K24 will be available for purchase on March 8th for PS5 and PS4, or March 5th for those interested in the Deluxe or WrestleMania editions.

 

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