Since a domain name, among other things is a quite important component of building your business, choosing carefully has become more important. It is important both from ranking and branding point of view.
A domain name is not only important for making internet addressing scheme effective but also helps you create a successful web presence and adds credibility to your online business.
In order to ensure that your potential domain name is an ideal choice for you, take a look at these do’s and don’ts.
Do Your Homework
If you really want to make your site stand out from the rest, it is necessary that you draw attention to your uniqueness. Whatever makes you different from others, find that uniqueness and highlight it. It can be anything like your specialized area, your location, your social cause or your profession.
Don’t Restrict YourSelf to “.Com’ Extension Only
There is no doubt that ‘.com” domain extension is one of the most popular top-level domain extensions used by millions of people across the globe. Nevertheless, it is not the right choice for every website always.
For example, if you want to promote your business in a particular region, “.com” extension will not work as good a location-specific domain can. Let’s say you are running a restaurant in London, ‘.restaurant’ or ‘.london’ can be a better option for you.
Do Consider Purchasing More than One Extension
Let’s continue with the restaurant example. If the main site is registered with .london extension, you can also buy some domain names with different extensions. For example, you can register a .restaurant extension and redirect its traffic to your main web page.
You can also think of domain names such as .coffee, .pizza, .beer. to highlight your food specialties.
You may register different domain extensions and redirect them to your main site. It will help you reach to a larger audience and receive more visitors to your site.
Don’t Use Abbreviations & Numbers in Your Domain Name
Keep in mind that your domain name should be easy to type. If you have a hyphen in your domain name, your users may forget to type it and it will put them in the wrong place. So it is better that you avoid it.
Never use any special character, number or abbreviations in your domain name as it is not good from search engine point of view as well. Also, don’t go for a name that is longer than 15 characters. As soon as you find the best choice for a domain, immediately register it before someone else register for it.
Do Deep Research
It is very important that you choose a registrar that is ICANN accredited and has years of experience in the industry. Don’t forget to read reviews on different websites to find a trustworthy and reputable domain registrar.
Since you will be sharing your personal data and credit card details when buying a domain, you shouldn’t forget to check out the security measures. SSL certificate is important to protect you and your customer’s online transactions.
Hostinger is a well-known ICANN accredited domain registrar from where you can buy a wide range of domain extensions.
Don’t Forget to Add Your Name as Domain Name Owner
It is necessary that you are the legal owner of your domain. So, always enter your name as a domain name owner. Remember, your domain name is your property.
Still, if you don’t want to disclose your identity to the world, you can go for domain name privacy that hides your domain details whilst you remain the legal owner.
Do Keep Your Account Details Up to Date.
When you register for your domain name, make sure you provide the accurate details. If they have changed, don’t forget to update them as domain registrars use these details to send you renewal reminders and important updates.
Don’t Forget to Set up Auto-renewal
It is an often overlooked part of the domain registration process. If you forget to renew your domain name on time, your website may go down. Sometimes, you may lose your domain name as well. Many scammers keep eye on webmasters who do not pay attention toward keeping their site up.
So that you don’t get trapped into any domain renewal scam, set up auto-renewal feature. Also, make sure that your credit card is not expired and has sufficient funds.
Do Avoid Trademark Domains
Your domain name shouldn’t be confused with any popular website and brand. Sometimes, it may lead to lawsuits on your hands. Before you register any domain name, it is advisable to check if it violates any trademarks.
What Makes a Good Domain Name (Top Recommendations)
Don’t think of a domain name as just an address, it is the face of your company. It should sound like a brand.
Make it Pronounceable-
Even if you have to spell it over the phone, it should be easy.
Keep it short-
It will help keep your domain name memorable. It would be better if it is of just one or two words.
Choose a Trustworthy Domain Registrar-
The domain registrar is a firm that is accountable to register a domain name on your behalf and offers you a full access to that domain name. If you really don’t want to run into any domain issue choose respectable and trustworthy companies only.
A domain name choice can make or break your online business. Therefore, it is important that you come up with a good domain name. If you are planning to register a new domain name and worried about securing it, don’t forget to read these do’s and don’ts.
If you have any query regarding domain name you may leave your message in the comments.