New Approaches to Marketing for Small Businesses

John Cusack

July 21, 2020

If there’s one thing that small businesses all over the world know to be true, it’s that finding an effective yet affordable marketing technique is always tougher than it looks. Marketing is something that small businesses and entrepreneurs especially need to survive their first few years, but finding the right approach can sometimes seem next to impossible.  

Luckily, small to medium enterprises no longer have to worry about shelling out money for huge ad campaigns. There are now tons of affordable, sometimes even free, tools and techniques that you can use to grow your market and climb to success. We talk about some of these techniques in our article ‘Three Great Online Marketing Solutions for Your Small Business’, including social media and blogging. Today, we’ll be discussing even more innovative tools that are sure to boost responses and help your business grow.

  Geofencing   You’ve heard of digital advertising, but you might not be aware that there are ways to get the most value out of your digital advertising budget. One of these methods is through geo-targeted marketing, also known as geofencing. According to Triadex Services’ post on geo targeted marketing, most consumers prefer to patronize businesses located within 10 miles of their home. Geofencing helps you structure advertising that caters to specific locations, helping you reach out more effectively and generate more responses for your investment.

  Webinars   One of the best things you can do for your brand or business is to establish credibility. Credibility and trustworthiness are what get customers coming back, and can entice new customers to choose you over your competition. You can do this by hosting webinars, which are a surprisingly effective form of marketing. The Content Marketing Institute reports that 58% of marketers use webinars for promotion, making it one of the more useful tools in your marketing arsenal. Webinars are also a great way to create an engaged customer base, as they’re an opportunity for customers to ask questions, share testimonials, and more deeply understand your advertised product or service.  

Facebook Groups   Another little-known but great marketing resource for small businesses and entrepreneurs is the Facebook group. A post by Pew Research Center found that 74% of Facebook users visit the site daily, with about half visiting several times a day. This is a huge market, with over 2 billion users worldwide. While not all of these users will be in Facebook groups, they’re still a great way to reach customers at minimal cost, as well as build networks with other organizations or businesses.  

Video Marketing   Thinking of a marketing approach that’s both affordable and effective can be incredibly difficult and time-consuming. However, one technique has been steadily rising in prominence over the past few years, with consistently incredible results. for video grow at an average rate of 32% per year, hitting 84 minutes per day in 2019. Video content can capture customers’ attentions for longer, and is more likely to be shared and spread than other forms of advertising. Explainer or even interactive videos are more likely to boost engagement, and can better contribute to brand recall and retention than static posts.