Google’s official blog announced last Tuesday that Tweets will show up when you Google search on your Android device, or with your iOS Google app. Twitter has become a favorite tool for journalists, corporations, politicians and even for customer service agents (just take a look at Uber).
“Whether you’re interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you’ll have access to it directly from Google.” Wrote Google on their blog.
So if you Google search ‘NBA playoffs’ you’ll get the normal search results, plus an icon of the NBA’s official Twitter and latest Tweets. Searching celebrities, like Taylor Swift, will bring up their verified Twitter feed. Additionally, looking up trending topics will bring up Tweets that focus on the same keywords.
It’s unclear if this feature will extend to lesser-known individuals (like bloggers) or small businesses.
Tweets are a great real-time source on trending topics, and Twitter users will likely embrace the update; at worst, users might find the new feature distracting, or too Twitter-centric. After all, why display Tweets and not Facebook or Instagram posts? As many verified businesses, organizations, and public figures — if not more — operate Facebook and Instagram channels. Not to mention, Facebook and Instagram are more heavily used social networks.
But Google has yet to announce any plans of natively integrating Facebook or Instagram into Google search.
Incorporating Tweets in Google search results in nothing new: HashPlug, a Google Chrome extension, can add tweets to your search experience. Annoyance? Convenience? Don’t care? Discuss below.