Here is a lesser-known piece of startup history that may not be widely known outside of the technology companies themselves: Google itself developed the initial iterations of well-known Android applications, such as Twitter. The revelation was made during a recent podcast featuring Sara Beykpour, the former senior director of product management at Twitter and current co-founder of the AI news startup Particle.

Beykpour discusses her involvement in Twitter’s past in a podcast with Lightspeed partner Michael Mignano. She details her employment at Twitter in 2009, where she started as a tools engineer, during a time when the company had a workforce of approximately 75 individuals. Subsequently, Beykpour transitioned to working on mobile applications at Twitter during a period when third-party applications were gaining traction on different platforms, such as BlackBerry and iOS. Twitter bought one of those applications, called Loren Brichter’s Tweetie, and used it as the basis for its initial official iOS app.

Beykpour stated that Twitter’s Android app originated from Google.

The Twitter for Android client was a prototype app that Google created and gave to them, according to her statement on the podcast. “During that period, Google developed all the popular social apps such as Foursquare and Twitter, resulting in a similar appearance among them.”

Mignano interrupted, requesting clarification on the matter. Did Google develop applications in order to encourage companies to adopt Android?

“Yes, precisely,” Beykpour replied.

Following that, Twitter took over control of the Google-developed Android app and started to improve its features. According to her, Beykpour was the company’s second Android engineer.

Google documented its efforts on the Android Twitter client in a blog post in 2010. However, the media coverage during that time failed to acknowledge Google’s contribution, resulting in this aspect of internet history being overlooked. Google’s post details the integration of early Android best practices into the Twitter app. Beykpour informed TechCrunch that Virgil Dobjanschi, the post’s author, held the primary role of software engineer.

“We were expected to direct any inquiries to him,” she recalls.

Beykpour also recounted additional anecdotes regarding Twitter’s early stages. As an example, she was involved in the development of Vine, Twitter’s video app, after returning to Twitter from working at Secret. She faced pressure to release Vine on Android before Instagram launched its own video product. According to her, she managed to meet the deadline by introducing Vine approximately two weeks prior to the release of Instagram Video.

The latter had a significant impact on Vine’s metrics, and according to Beykpour, it was the main factor that caused the downfall of the popular app.

She claimed that, even though it took several years for Vine to finally shut down, “that was the day when the signs of its demise became evident.”

At Twitter, Beykpour spearheaded the discontinuation of Vine’s product—an application that remains highly popular, to the extent that even Elon Musk, the new owner of Twitter/X, continues to playfully hint at its potential revival. However, Beykpour believes that Twitter made a sound decision regarding Vine, as he acknowledges that the app was not experiencing growth and was costly to maintain. She concedes that others may have a different perspective, possibly contending that Vine lacked sufficient resources or support from leadership. However, the ultimate reason for the closure was Vine’s effect on Twitter’s financial performance.

Beykpour also recounted a captivating anecdote regarding his experience working on Periscope. She left Secret and joined the startup just as Twitter purchased it. She recalls the necessity of rejoining Twitter using an alias in order to maintain secrecy about the acquisition for a period of time.

During her presentation on Twitter, she also discussed the challenges associated with acquiring the necessary resources to create and enhance products and features specifically designed for power users, such as journalists.

“Twitter faced difficulties in defining its user,” she stated, as it “relied heavily on conventional OKRs and metrics.” However, it was a reality that only a small proportion of individuals engage in tweeting, and within this subset, only a portion of them are responsible for creating the content that is truly desired by everyone. Beykpour acknowledges that quantifying this subset was a challenging task.

Currently at Particle, her expertise in developing Twitter is influencing the approach for the AI news application, which aims to facilitate the connection between individuals and the news that is relevant to their interests and happening in their vicinity.

“Particle represents a new approach to consuming your daily news,” Beykpour states in the podcast. The objective of the app is to offer a comprehensive and diverse outlook on news while also granting users access to journalism of exceptional quality. The startup is seeking alternative methods to generate revenue from reporting, in addition to advertisements, subscriptions, or micropayments. Nevertheless, the precise details of Particle’s approach are still under deliberation. The startup is presently engaging in discussions with potential publisher partners regarding the remuneration for their contributions.

Threads, Meta’s alternative to Twitter and X, is experiencing consistent and steady growth. During the Q1 2024 earnings call, Mark Zuckerberg stated that the social network currently has over 150 million monthly active members, which is an increase from 130 million in February.

Threads made significant progress in integrating with ActivityPub, the decentralized protocol that powers networks such as Mastodon, during the last quarterly earnings conference. In March, the firm granted U.S.-based users who are 18 years of age or older the ability to link their accounts to the Fediverse, enabling their posts to be seen on other servers.

By June, the business intends to make its API available to a broad range of developers, enabling them to create experiences centered on the social network. Nevertheless, it remains uncertain whether Threads will enable developers to create comprehensive third-party clients.

Meta just introduced their AI chatbot on various platforms like Facebook, Messenger, WhatsApp, and Instagram. Threads was conspicuously omitted from this list, perhaps because of its lack of built-in direct messaging capabilities.

Threads introduced a new test feature on Wednesday that allows users to automatically archive their posts after a certain length of time. Additionally, users have the ability to store or remove specific postings from an archive and make them accessible to the public.

Threads is around nine months old, and Meta has consistently expanded its readership. Nevertheless, Threads cannot be considered a viable substitute for X, as Instagram’s head, Adam Mosseri, explicitly stated in October that Threads will not “amplify news on the platform.” However, Meta’s social network continues to grow in popularity. According to app analytics company Apptopia, Threads now has more daily active users in the U.S. than X, as Business Insider reported earlier this week.

TikTok Shop, the social commerce marketplace of TikTok, is introducing a new section dedicated to secondhand luxury items in the United Kingdom. This move positions TikTok Shop in direct rivalry with existing platforms such as The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari. The offering has been present at TikTok Shop U.S. for a duration exceeding six months.

The addition of this new category enables clients in the United Kingdom to conveniently buy second-hand luxury garments, designer purses, and various accessories from within the TikTok application. Upon its inception, the platform offers a selection of only five British brands, namely Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt, and Break Archive.

Since its introduction in 2022, TikTok Shop has generated sales of approximately $1 billion or more in merchandise value. Nevertheless, despite its triumph, some contend that TikTok Shop is undermining the short-form video-sharing platform, alleging that counterfeit and substandard merchandise are inundating the market. The purchase of pre-owned luxury goods online carries the greatest danger of encountering counterfeit products, even for major e-commerce platforms such as Amazon, eBay, and others, which also struggle with ensuring authenticity.

TikTok Shop, like other resale marketplaces, implements an anti-counterfeit policy that ensures a complete reimbursement in the event that a seller is verified to have sold a counterfeit item. Bloomberg has disclosed that the corporation is engaged in discussions with luxury goods company LVMH to enhance efforts to combat counterfeiting.

Every secondhand brand on TikTok Shop in the U.S. must possess certificates from third-party authenticators. TikTok collaborated with authentication providers Entrupy and Real Authentication to verify the authenticity of designer handbags available on the platform.

Concurrently, a representative from TikTok informed me that the five British brands each possess their own internal verification procedure. They declined to provide the commencement date for accepting secondhand brands other than their own.

TikTok Shop’s introduction of a used luxury category is a calculated maneuver to access the expanding market for previously owned high-end goods. The secondhand luxury market is a prosperous industry valued at around $49.3 billion (€45 billion) in 2023, with global sales of pre-owned designer items.

Moreover, this expansion is in line with the growing inclination of individuals towards adopting preloved fashion, and it creates new opportunities for secondhand brands in the U.K. to access a broader client demographic. The prevalence of secondhand fashion on TikTok is apparent, as seen by more than 144,000 TikTok postings utilizing the hashtag #secondhandfashion, resulting in nearly 1.2 billion views.

Today’s statement follows closely after the U.S. House of Representatives passed a bill mandating that ByteDance sell TikTok or else risk a ban in the U.S. This bill seems to be gaining favor in the Senate. An embargo would have a significant impact on American merchants who sell their products on the application. As per the company’s statement, the brief video-sharing application produced a total of $14.7 billion in revenue for small- to mid-size enterprises in the year 2023.