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Want to Make Money Streaming Video Games? Run It Like a Business

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Image Source: Unsplash

The pandemic changed the landscape of streaming forever. Before the pandemic, the largest concurrent audience on Twitch was just 3.9 million. That record was shattered in 2021 when 6.57 million viewers tuned in at the same time. 

In response, thousands of gamers have started streaming and are attempting to make serious cash from their favorite hobby. 

But getting started in the streaming industry is tough. However, one thing is clear: if you want to make it as a streamer, you have to start running your stream like a business — here’s how. 

Finances

Almost all businesses require an initial investment to get off the ground. Luckily, starting a stream requires almost no money: all you need is a camera, an internet connection, and your favorite game. 

Over time, you should upgrade your offering by improving your stream quality. Here are a few investments you might consider:

  • Improve your mic/camera quality
  • Upgrade your gaming system to get better frame rates and improve the viewing experience
  • Add lighting to professionalize your on-screen presence
  • Modify your background and build the ultimate game room

However, you can’t just start spending and expect your stream to remain profitable. 

Instead, you need to have a clear understanding of personal finances that details your income and expenditures. This will show you exactly how much you have made from streaming and will help you save towards upgrades that help you land new partnerships.

Partnerships

Partnerships are to streamers what Poké Balls are to Ash Ketchum — you simply must land partnerships go full time as a streamer. 

There is no “quick” way to land a partnership. You must show that you have a quality, professional offering before any business will associate their name with your stream. But, you can make it a little easier to get spotted and sponsored by registering with sites like PowerSpike and WeHype

However, to be considered a good investment for these businesses, you must put forward an engaging, well-made stream. You can work towards this by making small, marginal gains every time you stream. 

Marginal Gains

The idea of marginal gains really caught on during the 2010s, when business leaders took inspiration from the successful British Cycling team. The British team dedicated themselves to making 1% gains every day, and these marginal gains resulted in Great Britain winning 7 out of 10 gold medals. 

To make marginal gains as a gamer, you should take an honest look at your current offering and identify areas of improvement. It can be difficult to make this assessment, but you should start by organizing your thoughts with a mind map. Organizing your thoughts is important as it allows you to visualize the way you work and crystallize your objectives. 

Every few weeks, you can return to your mind map and evaluate the changes you made. For example, did it improve engagement with audiences? Did your background change result in a longer average-watch time from viewers? Did a change you made to your music positively affect your audience’s retention? 

By making small changes every day, you can improve your offering and start working towards bigger partnership contracts. 

Find Your “Thing” 

Niches are overrated in the world of gaming and streaming content. Very few people will find your stream if you only ever play unpopular games, and fewer still will stick around if you decide that your niche is more important than audience engagement or a consistent offering. 

This can feel a little dissuading, but it shouldn’t stop you from trying to deliver a unique, engaging experience for viewers — you can still discover your particular “thing” while playing popular games that attract viewers. 

Take, for example, Broxh. He splits his stream into two approaches: gaming and woodworking. His woodworking draws in a large audience for his stream and he routinely plays popular games like Valorant and Super Smash Bros. But, his “thing” which draws repeat viewers is simple: he is extremely friendly and strikes an authentic chord which makes audiences feel comfortable and happy. 


So, when you next go live, try to consider what your “thing” is, and build on it over time. 

Conclusion

Making money from streaming feels impossible at first. You should start by treating your stream as a business that requires time, money, and effort. After your initial investment, you should seek to make marginal gains that improve your offering and increase your chances of being spotted by brands that are looking for professional, engaging streamers like yourself. 

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Are you eagerly anticipating what Absurd Ventures has in store for us in the coming years

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Activision has recently announced the establishment of a new studio, Elsewhere Entertainment, located in Warsaw. The studio has been entrusted with the exciting challenge of creating a groundbreaking AAA franchise that will captivate players with its immersive storytelling and innovative gameplay. A significant number of employees were let go by the large corporation after the completion of Microsoft’s acquisition of Activision Blizzard King earlier this year.

According to IGN, Activision made the announcement in a blog post, sharing that the team will be based in Poland with additional resources in the US. The studio has assembled a team of highly skilled individuals who have worked on acclaimed titles such as The Last of Us, Uncharted, The Witcher, Destiny, Far Cry, and Tom Clancy’s The Division.

Activision’s response to IGN’s request for a studio logo or official artwork was rather unconventional. Instead of providing the requested materials, they sent over the Cambridge University dictionary definition of the word “elsewhere.”. However, with a discerning eye, one may catch a glimpse of something lurking in the background. The publication acknowledges that, whatever it may be, it has no connection to Call of Duty. Elsewhere Entertainment has been granted full access to Activision’s extensive resources and cutting-edge tools, enabling them to further enhance their production and development capabilities. We may have to wait a while before we find out what they have in store for us.

Curious about Activision’s latest venture, Elsewhere Entertainment? Opening a new studio after numerous layoffs—is it a tasteless move or simply another harsh reality of the video game industry? Feel free to share your thoughts in the comments section below.

 

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Rockstar Co-Founder Dan Houser is currently working on the development of an exciting new ‘Open World Action-Adventure’ game

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Last year, we reported that Rockstar co-founder Dan Houser had launched a new studio called Absurd Ventures, with the aim of developing original IP for all platforms and formats. The new outfit has recently started development on a game that boasts top-notch combat and third-person action in a variety of game modes.

This information is available, as Eurogamer discovered, from a recent job listing on the developer’s website. The company is looking for more people to join their team and contribute to an “open-world action-adventure game.”. According to Eurogamer, it seems that the project they are working on is still in its early stages. They are currently in the process of hiring for important positions like lead designer, lead gameplay designer, art director, and technical director.

Absurd Venture is dedicated to crafting immersive narrative experiences across a wide range of mediums, such as games, animation, books, graphic novels, live-action, and scripted podcasts. Their mission is to create captivating worlds, compelling characters, and engaging stories that span diverse genres. The former vice president of writing at Rockstar, who co-wrote both Red Dead Redemption games, has recently joined the studio. Additionally, Lazlow Jones, a former writer and producer at Rockstar, has also come on board.

Are you eagerly anticipating what Absurd Ventures has in store for us in the coming years? Feel free to share your thoughts in the comments section below.

 

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Assassin’s Creed Shadows, the physical version, requires an online connection for installation

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Players who choose to go with a physical copy of the recently announced Assassin’s Creed Shadows will need an Internet connection in order to finish the installation. This is unlikely to pose a problem for most Ubisoft fans, but it does align with a trend that is worth mentioning. It follows a requirement that was initially introduced in 2023’s Avatar: Frontiers of Pandora and will also be the case with the upcoming Star Wars Outlaws.

As reported by VGC, pre-orders for the game are now available, and a notice on the front box art at retailers such as Best Buy and GameStop states: “Internet connection is necessary for game installation.” For Avatar, players had to install a day-one patch before being able to start the game. However, both Shadows and Outlaws come with a warning prominently displayed on the front of the box.

The lack of a clear explanation for this requirement raises concerns about the long-term preservation of the game, particularly if the servers are eventually shut down. In December, Ubisoft made the decision to delist the original The Crew, effectively ending its run. This unfortunate event may not be the last time we see a game meet a similar fate.

What are your thoughts on Ubisoft’s requirement of an online connection for the installation of its flagship games? Feel free to share your thoughts in the comments section below.

 

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