Font psychology and its role in branding

The importance of selecting the right font in a design is typically neglected by those who don’t comprehend them. The significance of typography in branding is vital in delivering your brand’s message and identity. In a design, fonts play a key role in speaking to your customers, and how you use them can make a massive difference in the message you are conveying. Therefore, you need to use mac os font manager to access a myriad of fonts quickly, install them, and delete them when you please. Read along if you want to know more about font psychology and its role in branding.

What is the meaning of font psychology?

When brands visually communicate with their target audience, it is crucial to acknowledge how the design will be interpreted and perceived by the public. There are various ways to speak to your audience through designs. You may use lines, shapes, space, colors, or even textures. They can evoke varied perceptions and emotions from the viewer. In particular, fonts either leave a bad or good impression in the viewer’s mind. For instance, what would you interpret if you see a brand using Curlz MT as their typography? Many people would say that the font isn’t proper for use in the corporate world. But if the font is changed to Bodoni, it will feel like the brand is trying to build confidence and trust.

Font psychology is about showing the importance of fonts in branding and how viewers perceive specific font styles. Some font styles evoke strong emotions, while others leave a bad taste in the mind. It is essential to know that every font has a unique identity, and you need to find the ideal one to represent your brand.

What are the different types of font selections to choose from?

●     San serif fonts

San serif fonts are ideal for brands looking for a tech-savvy or minimalist font. San serifs do not have extra elements, and the fonts are readable and clean. Therefore, they’re a popular choice for brands that want an innovative, modern, and trustworthy appearance.

San serif fonts are Arial, Open Sans, Helvetica, and Lato. Popular brands known for using san serif fonts are Spotify, Google, and Netflix.

●     Serif fonts

Serif fonts are the ultimate choice for companies that want to showcase a formal tone to their branding design. Serif fonts are known for their traditional style, and they date back to the 15th-century. Baskerville, Times New Roman, and EB Garamond are a few examples of serif font styles.

These fonts are called serif fonts due to the small flick seen at the bottom and top of the letters. It is a prevalent choice for corporations that wish to showcase a professional image, and these fonts evoke strong emotions of formality, supremacy, and trust. These fonts are typically used by financial institutions, editorial magazines, schools, law firms, and jewelry lines.

●     Slab serif fonts

Similar to serif fonts, but slab serif fonts are larger in size, bolder, and a bit blocker. These fonts are typically used to display dramatic or hefty tones on advertisements, headlines, logos, posters, and book covers. Serifa, Arvo, Memphis, Clarendon, and Rockwell are some of the popular slab serif fonts that you can consider using for your brand.

Honda, Volvo, and Sony are some big enterprises that use these fonts for branding purposes.

●     Handwritten fonts

Are you looking for informal fonts? If so, you can consider using handwritten fonts. These are a fun alternative to the conventional serif fonts and lend an unorthodox, out-of-the-box look to your brand. These fonts usually work best for startups that portray a quirky and fun demeanor to reel in new talent.

Handwritten fonts are usually used for social media posts, logos, t-shirt designs, banners, or even book covers. Some examples of such fonts are Permanent Marker, Shoreline, and Amatic SC.

●     Script fonts

Script fonts are different from the traditional serif fonts, and they add more panache and detail to designs. These fonts are created to mimic the handwriting of a person, so the design gets a personal touch. If you can use these fonts correctly, it can make your design more elegant, playful, or happy. You can even use it to make your design appear traditional.

Pinterest, Kellogg’s, Coca-Cola, and Barbie are some companies that are seen using script fonts. So, if you are breaking your head over choosing the right font for branding purposes, this guide will help you make an informed decision.