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Font psychology and its role in branding

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2 years ago

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The importance of selecting the right font in a design is typically neglected by those who don’t comprehend them. The significance of typography in branding is vital in delivering your brand’s message and identity. In a design, fonts play a key role in speaking to your customers, and how you use them can make a massive difference in the message you are conveying. Therefore, you need to use mac os font manager to access a myriad of fonts quickly, install them, and delete them when you please. Read along if you want to know more about font psychology and its role in branding.

What is the meaning of font psychology?

When brands visually communicate with their target audience, it is crucial to acknowledge how the design will be interpreted and perceived by the public. There are various ways to speak to your audience through designs. You may use lines, shapes, space, colors, or even textures. They can evoke varied perceptions and emotions from the viewer. In particular, fonts either leave a bad or good impression in the viewer’s mind. For instance, what would you interpret if you see a brand using Curlz MT as their typography? Many people would say that the font isn’t proper for use in the corporate world. But if the font is changed to Bodoni, it will feel like the brand is trying to build confidence and trust.

Font psychology is about showing the importance of fonts in branding and how viewers perceive specific font styles. Some font styles evoke strong emotions, while others leave a bad taste in the mind. It is essential to know that every font has a unique identity, and you need to find the ideal one to represent your brand.

What are the different types of font selections to choose from?

●     San serif fonts

San serif fonts are ideal for brands looking for a tech-savvy or minimalist font. San serifs do not have extra elements, and the fonts are readable and clean. Therefore, they’re a popular choice for brands that want an innovative, modern, and trustworthy appearance.

San serif fonts are Arial, Open Sans, Helvetica, and Lato. Popular brands known for using san serif fonts are Spotify, Google, and Netflix.

●     Serif fonts

Serif fonts are the ultimate choice for companies that want to showcase a formal tone to their branding design. Serif fonts are known for their traditional style, and they date back to the 15th-century. Baskerville, Times New Roman, and EB Garamond are a few examples of serif font styles.

These fonts are called serif fonts due to the small flick seen at the bottom and top of the letters. It is a prevalent choice for corporations that wish to showcase a professional image, and these fonts evoke strong emotions of formality, supremacy, and trust. These fonts are typically used by financial institutions, editorial magazines, schools, law firms, and jewelry lines.

●     Slab serif fonts

Similar to serif fonts, but slab serif fonts are larger in size, bolder, and a bit blocker. These fonts are typically used to display dramatic or hefty tones on advertisements, headlines, logos, posters, and book covers. Serifa, Arvo, Memphis, Clarendon, and Rockwell are some of the popular slab serif fonts that you can consider using for your brand.

Honda, Volvo, and Sony are some big enterprises that use these fonts for branding purposes.

●     Handwritten fonts

Are you looking for informal fonts? If so, you can consider using handwritten fonts. These are a fun alternative to the conventional serif fonts and lend an unorthodox, out-of-the-box look to your brand. These fonts usually work best for startups that portray a quirky and fun demeanor to reel in new talent.

Handwritten fonts are usually used for social media posts, logos, t-shirt designs, banners, or even book covers. Some examples of such fonts are Permanent Marker, Shoreline, and Amatic SC.

●     Script fonts

Script fonts are different from the traditional serif fonts, and they add more panache and detail to designs. These fonts are created to mimic the handwriting of a person, so the design gets a personal touch. If you can use these fonts correctly, it can make your design more elegant, playful, or happy. You can even use it to make your design appear traditional.

Pinterest, Kellogg’s, Coca-Cola, and Barbie are some companies that are seen using script fonts. So, if you are breaking your head over choosing the right font for branding purposes, this guide will help you make an informed decision.

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Who doesn’t enjoy listening to a good story. Personally I love reading about the people who inspire me and what it took for them to achieve their success. As I am a bit of a self confessed tech geek I think there is no better way to discover these stories than by reading every day some articles or the newspaper . My bookcases are filled with good tech biographies, they remind me that anyone can be a success. So even if you come from an underprivileged part of society or you aren’t the smartest person in the room we all have a chance to reach the top. The same message shines in my beliefs. All it takes to succeed is a good idea, a little risk and a lot of hard work and any geek can become a success. VENI VIDI VICI .

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Gaming

Rest assured, the highly anticipated PS5 exclusive, Stellar Blade, will be available in its original, uncensored form across all regions

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9 hours ago

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April 22, 2024

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Fear not; for those worried about potential censorship issues with the PS5-exclusive Stellar Blade, set to release on April 26th, Sony has got you covered. ShiftUp, the developer, proudly assures players that the game will maintain its uncensored content across all regions, including Japan.

We have to admit, we didn’t anticipate this as a potential issue or a potential selling point. The main character, Eve, and her revealing costumes have been heavily showcased in the game’s pre-release marketing. Nevertheless, it is pleasing to witness ShiftUp’s evident enthusiasm as their vision prepares to reach the hands of a vast number of players.

Regarding Stellar Blade, Yoko Taro believes it surpasses NieR: Automata, and we were pleased to learn that the game will be considerate of your PS5 storage capacity. The demo is now available for you to try, and it has nearly doubled the daily active users of Final Fantasy 7 Rebirth. This is quite impressive, especially considering it is the game’s first console showing.

Will you be there to experience Stellar Blade on its release day? It’s certainly a relief to witness the game remaining uncensored until the last moment. Feel free to share your thoughts in the comments section below.

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Gaming

Sony is reportedly engaged in discussions to form a partnership for a potential bid on Paramount

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3 days ago

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April 19, 2024

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There hasn’t been much buzz lately about any new acquisitions in the world of video game intellectual property. According to a recent report, Sony is currently engaged in discussions with a well-funded partner to potentially acquire the renowned film studio Paramount, along with all the exciting possibilities that come with such a merger.

As reported in the New York Times (thanks, ResetEra), Sony Picture Entertainment is reportedly in discussions with Apollo Global Management, an investment firm, as per two sources familiar with the matter. In the past, Apollo had made an offer to acquire Paramount for a minimum of $26 billion, but their bid was ultimately turned down.

The terms of the joint bid are currently under discussion, and there is a chance that the two parties may decide against making a formal offer. Unnamed sources have revealed that Paramount is currently in exclusive discussions with Skydance, preventing any official offer from being made at this time. Investor opposition to the recent deal that Skydance brought seems to have been significant.

The potential impact of such an acquisition is immense. First and foremost, it would introduce adaptations of Sonic and Halo into the expanding media empire of the PlayStation platform holder. Following the announcement, Paramount’s stock experienced a significant 11% surge in after-hours trading.

What are your thoughts on the news? Is there a possibility of Sony acquiring Paramount? Feel free to share your thoughts in the comments section below.

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Geek Culture

Fallout Season 2 has been confirmed as the show continues to captivate audiences, making it one of Amazon’s most-watched series

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3 days ago

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April 19, 2024

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Amazon has just made the exciting announcement that a second season of the highly acclaimed Fallout TV adaptation is in the works. Fans can look forward to another thrilling installment of the series, which will be exclusively available on the Amazon Prime streaming service. Confirmation has arrived regarding the second batch of episodes for the series, following the acquisition of $25 million in Californian tax credits.

In just four days after its release, Fallout has already captivated audiences, quickly becoming one of Amazon Prime’s most-watched TV shows of all time. It has garnered immense popularity, rivaling even the acclaimed season of The Lord of the Rings: Rings of Power.

The Fallout TV show has caused a massive surge in sales for the newer games, resulting in a staggering 7,500% increase in purchases of Fallout 4 in Europe. Fallout 76, Fallout 3, and Fallout: New Vegas were also among the top 10 best-selling games across the continent last week. Next week, the highly anticipated PS5 version of Fallout 4 will be released, offering players an enhanced visual experience with new graphical modes. Additionally, players can look forward to exciting new content from the Creation Club.

Considering the potential for character development and narrative arcs, it would be intriguing to see where season two takes Lucy, Maximus, and The Ghoul. Without revealing any spoilers, it’s exciting to speculate on the possible directions their stories could go. We would greatly appreciate your feedback in the comments section.

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