A new Twitter homepage is going to be launched at Twitter.com just for the sake of newcomers who are not members of the social network. Although Twitter has a massive user base, the social network has had trouble attracting new users because of its micro-blogging nature that might not be as popular as it used to be. And because the Twitter homepage is as un-inviting as possible, even though there are some nice photos and tweets on there occasionally. Twitter users are still in love with the platform and they mostly appreciate the new features that are being added constantly, but new users who visit the domain don’t really stay there, because according to Twitter, they don’t feel like its the place for them and don’t register as members, which is the problem for the network.
In an attempt to grab some attention and attract new users, Twitter is going to launch a new homepage which will be found at Twitter.com as usual, but it will be radically different according to company insiders. There’s no information about the new Twitter homepage and we’re not clear about whether the new homepage design and interface will affect the user interface of existing Twitter members. Currently, the Twitter homepage, which is the most visited on the domain according to Twitter itself, is a bad example of a social networking pull factor. Facebook isn’t great about that either, but Facebook already has too many users.
Twitter needs to redesign its homepage and create one that will make the visitor feel like they truly should become a member of the community. The company could do that by making these visitors see the potential Twitter has for discussion, conversation, marketing and plain old social networking, right off the bat. In order to do that, the new homepage should include featured tweets, some additional information about what Twitter can do for you, why one would advertise with Twitter, and show people with which a user could connect. It could even include some Amplify or Periscope features, too, just to make the Twitter ecosystem seem more appealing. Whatever the case may be, visitors need to feel compelled to join the social network and it depends on Twitter’s web design and marketing team to make that happen, because the network needs more users.
They have already begun testing the new Twitter homepage for the past few months, according to various rumors and the screenshots that you can see above is the actual homepage which is said to become the new Twitter homepage sometime in the future. The screenshot is not an exact or final version of the homepage, but it’s something. Rumors say that this version has been in testing for quite some time, and it needs a few extra tweaks that will make the homepage as welcoming as possible. So, which do you like best? The new Twitter or the old Twitter?