Ads, the most annoying aspect of a lot of free Smartphone apps. They are definitely a problem especially when they show up in places where you don’t want them to show up. One of the places I’m talking about is the Lockscreen in Android devices.
I mean, some people might find it acceptable to see the ads displayed somewhere within the app itself. However, some of these apps are so intrusive they appear in the Lockscreen of the phone. Well, this is not going to happen anymore as Google has taken another step against this and banned Lockscreen ads.
Google’s new ruleset mentions that apps are prohibited to display ads on the lock screen of Android devices. Unless the exclusive purpose of the app is that of a Lockscreen, apps may not introduce ads or features that monetize the locked display of a device.
So yes, users will have to unfortunately deal with ads on apps that are built for that purpose. However, apps that are known for displaying ads on the Lockscreen like ES File Explorer or AVG’s antivirus will have to turn theirs off from now on.
I will play Devil’s advocate for a minute and say that Lockscreen ads aren’t that intrusive. I’d rather see a rule that deals with the annoying pop-up ads that show up despite even having the apps turned off. Some might say this issue has been already taken care of, but some apps still do this.
A lot of app developers usually yield to the backlash in regards to ad placement. However, there are still some choices in regards to intrusive ads that Google needs to get rid of. I just don’t see what’s wrong with having ads display on the bottom part of the app and not have popups at all, oh well.