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Spotify evaluates video courses to provide instruction in various areas such as music creation and excel

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Netflix has established a distinct market presence in the domains of music streaming, podcast entertainment, and audiobooks. In its continuous endeavors to enhance user engagement and financial investment on its platform, Spotify is introducing a novel content category known as e-learning.

Spotify is now conducting an initial launch in the United Kingdom to assess the viability of introducing an online educational platform consisting of freemium video courses. The course, which is developed in collaboration with external entities such as the BBC and Skillshare, offers a minimum of two complimentary courses. The overall cost of the course often falls within the range of £20 to £80. Currently, the costs will remain consistent for both basic and premium users.

In an interview, Mohit Jitani, the product director for the education business based in London, stated that pricing decisions are being tested. “Our primary objective with this launch is to gain a comprehensive understanding of the demand,” he stated. “Next, we will enhance our approach to make it more captivating and stimulating.”

The content will be available on both Spotify’s homepage and browse tabs, namely under the “Courses” section. It may be accessed both online and through the Spotify mobile app.

The courses are positioned between YouTube, Master Class, and LinkedIn Learning. The videos in the current catalog encompass a diverse array of topics, ranging from music production to Excel proficiency. Additionally, there are lessons on developing online learning materials to empower musicians and other individuals to become “education creators.”

While there are numerous online learning platforms available on the internet that offer interactive content and various media formats, including startups that aim to become the “Spotify for education” when searching for that term, Spotify’s educational strategy primarily revolves around providing one-way, on-demand video.

According to Jitani, certain courses may include supplementary material, albeit primarily in the form of additional documents rather than assessments or other forms of engagement. The individual refrained from providing an update regarding the potential implementation of gamification by Spotify in the future, as well as the potential inclusion of games in their future plans.

The initial collaborators for Courses include Skillshare, which will prioritize creative pursuits; PLAYvirtuoso, which offers courses in the music industry; BBC Maestro, which provides Master Class-like content; and Thinkific, which caters to individuals seeking to develop their abilities through online learning programs. According to Jitani, Spotify intends to customize its offerings through its course, taking into consideration the preferences and search queries of its users on the site. However, upon examining the catalogs of these individual suppliers, it becomes evident that the topics encompass a considerable range and depth.

According to Jitani, valuable insights would be gained into individuals’ genuine interests, leading to the emergence of numerous sectors centered around these topics. Subsequently, we will proceed to locate the most optimal content.

Third-party publishers who give Spotify a license own the content. However, the videos will be stored and purchased directly on Spotify’s platform. Regarding the distribution of money, the creator, publisher, and Spotify will each receive a portion of the sales, while content partners will be responsible for managing the payments made to the creators.

Spotify has not provided details regarding the allocation of the cut to specific individuals, nor has it indicated whether it will potentially provide any type of reduction or further advantage to existing premium members on the platform.

What is the purpose of education? What is the reason for choosing the UK?
The aforementioned action indicates Spotify’s strategic approach to further expanding its business operations, with the concurrent objective of establishing a trajectory towards enhanced profitability and improved profit margins. According to Jitani, the United Kingdom has been selected as the target market due to its significant market size and existing high level of engagement on a global scale.

Spotify experiences significant fluctuations in its financial performance within the current market. The company experienced three instances of workforce reductions in the previous year, and its financial performance has been predominantly unprofitable rather than successful. Notably, in February, the company reported a net loss of $81 million in its quarterly profits.

Indeed, the realms of online learning and professional development may appear unappealing for a firm mostly recognized for music streaming. However, there are three specific domains where it is logical.

As Spotify’s podcasting business expands, it is accumulating substantial data on user activities on the platform. It has identified a strong association between popular podcasts on Spotify and educational material.

According to Spotify, almost 50% of Spotify Premium customers have engaged with educational or self-help-oriented podcasts. Spotify has the capability to employ suggestion-surfacing techniques, similar to those employed for music and podcasts, in order to engage in cross-promotion. Consider, for instance, a podcast featuring a “business guru” who is now endorsing a paid course featuring that individual. Spotify is wagering that one will facilitate the sale of the other.

In addition, Spotify has been actively developing solutions aimed at assisting content creators in effectively managing and expanding their revenue streams. Providing educational materials focused on business management or enhancing music production aligns with this objective.

Furthermore, there is the video component. Spotify has been endeavoring to expand its presence in the video industry for nearly ten years.

That has not yet resulted in becoming a competitor to YouTube or Netflix. The company’s most recent earnings call included a single mention of video, with CEO Daniel Ek providing a vague description of video podcasting as “growing in a healthy way.”. However, earlier this month, it introduced music videos in specific regions, and now we are making a sincere endeavor to produce informative videos. It may still find its rhythm.

As Editor here at GeekReply, I'm a big fan of all things Geeky. Most of my contributions to the site are technology related, but I'm also a big fan of video games. My genres of choice include RPGs, MMOs, Grand Strategy, and Simulation. If I'm not chasing after the latest gear on my MMO of choice, I'm here at GeekReply reporting on the latest in Geek culture.

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Mark Zuckerberg reports that Threads has a total of 150 million users who engage with the app on a monthly basis

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Threads, Meta’s alternative to Twitter and X, is experiencing consistent and steady growth. During the Q1 2024 earnings call, Mark Zuckerberg stated that the social network currently has over 150 million monthly active members, which is an increase from 130 million in February.

Threads made significant progress in integrating with ActivityPub, the decentralized protocol that powers networks such as Mastodon, during the last quarterly earnings conference. In March, the firm granted U.S.-based users who are 18 years of age or older the ability to link their accounts to the Fediverse, enabling their posts to be seen on other servers.

By June, the business intends to make its API available to a broad range of developers, enabling them to create experiences centered on the social network. Nevertheless, it remains uncertain whether Threads will enable developers to create comprehensive third-party clients.

Meta just introduced their AI chatbot on various platforms like Facebook, Messenger, WhatsApp, and Instagram. Threads was conspicuously omitted from this list, perhaps because of its lack of built-in direct messaging capabilities.

Threads introduced a new test feature on Wednesday that allows users to automatically archive their posts after a certain length of time. Additionally, users have the ability to store or remove specific postings from an archive and make them accessible to the public.

Threads is around nine months old, and Meta has consistently expanded its readership. Nevertheless, Threads cannot be considered a viable substitute for X, as Instagram’s head, Adam Mosseri, explicitly stated in October that Threads will not “amplify news on the platform.” However, Meta’s social network continues to grow in popularity. According to app analytics company Apptopia, Threads now has more daily active users in the U.S. than X, as Business Insider reported earlier this week.

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TikTok Shop is now introducing its collection of pre-owned high-end fashion items to customers in the United Kingdom

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TikTok Shop, the social commerce marketplace of TikTok, is introducing a new section dedicated to secondhand luxury items in the United Kingdom. This move positions TikTok Shop in direct rivalry with existing platforms such as The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari. The offering has been present at TikTok Shop U.S. for a duration exceeding six months.

The addition of this new category enables clients in the United Kingdom to conveniently buy second-hand luxury garments, designer purses, and various accessories from within the TikTok application. Upon its inception, the platform offers a selection of only five British brands, namely Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt, and Break Archive.

Since its introduction in 2022, TikTok Shop has generated sales of approximately $1 billion or more in merchandise value. Nevertheless, despite its triumph, some contend that TikTok Shop is undermining the short-form video-sharing platform, alleging that counterfeit and substandard merchandise are inundating the market. The purchase of pre-owned luxury goods online carries the greatest danger of encountering counterfeit products, even for major e-commerce platforms such as Amazon, eBay, and others, which also struggle with ensuring authenticity.

TikTok Shop, like other resale marketplaces, implements an anti-counterfeit policy that ensures a complete reimbursement in the event that a seller is verified to have sold a counterfeit item. Bloomberg has disclosed that the corporation is engaged in discussions with luxury goods company LVMH to enhance efforts to combat counterfeiting.

Every secondhand brand on TikTok Shop in the U.S. must possess certificates from third-party authenticators. TikTok collaborated with authentication providers Entrupy and Real Authentication to verify the authenticity of designer handbags available on the platform.

Concurrently, a representative from TikTok informed me that the five British brands each possess their own internal verification procedure. They declined to provide the commencement date for accepting secondhand brands other than their own.

TikTok Shop’s introduction of a used luxury category is a calculated maneuver to access the expanding market for previously owned high-end goods. The secondhand luxury market is a prosperous industry valued at around $49.3 billion (€45 billion) in 2023, with global sales of pre-owned designer items.

Moreover, this expansion is in line with the growing inclination of individuals towards adopting preloved fashion, and it creates new opportunities for secondhand brands in the U.K. to access a broader client demographic. The prevalence of secondhand fashion on TikTok is apparent, as seen by more than 144,000 TikTok postings utilizing the hashtag #secondhandfashion, resulting in nearly 1.2 billion views.

Today’s statement follows closely after the U.S. House of Representatives passed a bill mandating that ByteDance sell TikTok or else risk a ban in the U.S. This bill seems to be gaining favor in the Senate. An embargo would have a significant impact on American merchants who sell their products on the application. As per the company’s statement, the brief video-sharing application produced a total of $14.7 billion in revenue for small- to mid-size enterprises in the year 2023.

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Airchat, developed by Naval Ravikant, is a social application that focuses on conversation rather than written messages

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Airchat is a recently developed social media application that promotes and encourages users to engage in open and spontaneous conversations.

Last year, a previous iteration of Airchat was released. However, yesterday the team, which included Naval Ravikant, the founder of AngelList, and Brian Norgard, a former product executive for Tinder, rebuilt the application and reintroduced it on both iOS and Android platforms. At present, Airchat is exclusively accessible via invitation. However, it has already achieved a ranking of #27 in the social networking category on Apple’s App Store.

Airchat has a user interface that is visually familiar and easy to understand. Users can follow other users, navigate through a feed of posts, and interact with those posts by replying, liking, and sharing them. The distinction comes from the fact that the content consists of audio recordings for both posts and replies, which are subsequently converted into written form by the application.

Airchat automatically starts sending messages, which you can quickly navigate through by vertically swiping up and down. If you have the desire, you have the option to pause the audio and only read the text. Additionally, users have the capability to exchange photographs and videos. However, it appears that audio is the main point of interest for everyone, and Ravikant explains that it has the potential to significantly change the way social apps function, especially when contrasted to text-based platforms.

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Upon my recent enrollment in Airchat, the majority of the messages I encountered pertained to the application itself. Notably, Ravikant and Norgard actively engaged in responding to inquiries and seeking input from users.

“All humans are inherently capable of harmonious interactions with one another; it simply necessitates the use of our innate communication abilities,” Ravikant stated. “The prevalence of online text-only media has created the false belief that people are unable to get along, when in reality, everyone is capable of getting along.”

Past instances have seen digital entrepreneurs placing their bets on speech as the upcoming significant trend in social media. However, Airchat’s utilization of asynchronous, threaded messages provides a distinct experience compared to the transient live chat rooms that briefly gained popularity on Clubhouse and Twitter Spaces. Norgard claimed that this method eliminates the obstacle of stage fright when it comes to participation, as individuals have the freedom to make multiple attempts at producing a message without anybody being aware.

Indeed, he stated that during discussions with the first users, the team discovered that the majority of individuals currently utilizing AirChat exhibit introverted and timid characteristics.

Personally, I have not yet persuaded myself to publish anything. I was primarily intrigued by observing how other individuals were utilizing the application. Additionally, I had a complex emotional connection with the auditory perception of my own speech.

However, there is value in listening to Ravikant and Norgard articulate their perspective instead of solely relying on written transcriptions, as the latter may overlook subtle aspects such as excitement and tone. I am particularly interested in observing how deadpan humor and shitposting are conveyed, or not, in audio format.

I also encountered some difficulty with the velocity. The application automatically sets the audio playing to double the normal speed, which I found to be artificial, especially considering that the main purpose is to promote human interaction. To reset the speed, simply press and hold the pause button. However, when the speed is set to 1x, I observed that I would begin to skim through longer postings while listening, and I would often jump forward before listening to the entire audio. However, perhaps that is acceptable.

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However, Ravikant’s conviction in the efficacy of speech to reduce hostility does not always obviate the requirement for content-filtering functionalities. According to him, the feed operates based on intricate regulations that aim to conceal spam, trolls, and those that either you or they may prefer not to receive messages from. However, at the time of publication, he had not yet replied to a subsequent user inquiry regarding content moderation.

When questioned about monetization, namely the introduction of advertisements, whether in audio format or otherwise, Ravikant stated that the company is currently not under any obligation to generate revenue. (He characterized himself as “not the exclusive investor” but rather as a significant stakeholder in the company.)

“Monetization is of little importance to me,” he stated. “We will operate this project with minimal financial resources if necessary.”

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