Google has demonstrated its interest in game streaming services with their intention of buying out popular service Twitch, only to have it snatched away by Amazon for close to a billion bucks. Since that opportunity has floated away, Google thought that since Youtube is already here, they should take advantage of its user base and roll out a new type of Youtube, called Youtube Live. As the focus of various video streaming services starts to shift towards game streaming, as the genre is becoming more and more popular and people are starting to get more money out of streaming games, Youtube Live aims to come to the aid of those people, all the while creating a new revenue opportunity for the company.
Youtube Live is going to be rolled out this year and will compete against Twitch, which is currently the most popular game streaming service on the internet. As console wars rage on and PC gamers continue voicing their self-proclaimed superiority, game streaming is a field in which a ton of money can be made, by both the company offering the service and the gamer offering the content. Youtube Live will be focusing on game streaming once it is launched, although an exact release date of the revamped platform has not been announced.
According to rumors, Youtube Live will promote game streaming and eSports, and will roll out later this year, possibly ahead of the Fall season. Since it is not a confirmed rollout, you should take it with a grain of salt. Now it’s perfectly understandable and a rather valid move on Google’s part to get in on game streaming with Youtube Live, which means that such a focus was to be expected. The particularities of the service are not yet clear, but Google should come out with an official announcement soon enough.
According to a report from The Daily Dot, Google has already hired game streaming experts to work on Youtube Live and to help it become just as good as Twitch is and become the leading platform for game streaming in the future. If the report turns out to be true, and all signs point towards that, Youtube Live might actually replace Twitch in a matter of months and Amazon might see its massive investment in the game streaming service go down the drain. At least that’s definitely what Google should be hoping for with the launch of the platform. Once we hear official word from Google or Youtube, we’ll keep you up to date on the development of this story. Until then, hang tight, Youtube Live is coming.