The new Microsoft ideal is to give Windows 10 for free, with free upgrades incoming for all those who have upgraded in the first year of availability. The interesting “freebie” marketing strategy of Microsoft seems to have paid off as analysts suggest that Windows 10 adoption is higher than expected. After a month since its release, Windows 10 has already become more popular than Mac OS X, which is quite the interesting development, according to analysts at NetMarketShare.
While Windows 7 and Windows XP are still the two most popular operating systems from Microsoft, Windows 10 is rapidly rising to the top of market share, with a current share of 7 %. After only one month, that market share is truly impressive, as long as the analysts are correct in their assumptions. The fact that Microsoft released Windows 10 for free influenced a lot of people into adopting the new OS or even buying the older Windows 7 or Windows 8.1 platforms in order to gain access to the free upgrade. Free stuff is always cool is what Microsoft thought, and they’re entirely right.
Windows 10 is slowly becoming the norm after a lot of positive feedback from Insiders and early adopters. Although the new OS has had its fair share of bugs and Microsoft has already released a couple of bug fixes, the OS seems table and pretty secure. Even though there have been some privacy concerns about the information that Microsoft collects through Windows 10, the consensus seems to be that Windows 10 is much improved compared to earlier versions and especially Windows 8.1. The addition of Microsoft Edge, the company’s own browser, is only beneficial as users seem to like the clean design and the extra Cortana integration.
That, as well as a rising interest in Microsoft products has driven adoption rates and market share up, which can already be considered a success for Microsoft. According to the report, 75 million people across the globe have already installed Windows 10 with no problems and are mostly happy with the new OS. Adoption of the OS is expected to grow over the next few months, as people who haven’t upgraded yet confessed that they intend to update as soon as possible. Windows 10 Mobile is also inbound this month as a release date for September 24 has been rumored, and that is going to only increase adoption.
It seems like things are looking up for Microsoft. Once the new suite of mobile devices goes official, interest in the company and in Windows 10 is expected to grow even more. Surpassing Mac OS X already, Windows 10 might soon become the most popular OS, and with good reason. Although it’s early to tell, Windows 10 seems as future-proof as it gets and its ambitions as well as performance only draw new people to the revamped Microsoft ecosystem.