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Google Talks has the potential to integrate Gemini AI into the iPhone

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There is ongoing deliberation between Apple and Google regarding a prospective agreement aimed at integrating Google’s Gemini generative AI capabilities into the iPhone.

The negotiations, initially documented by Bloomberg on Monday, seek to grant Apple a license for Gemini’s AI models to facilitate the development of novel functionalities for the iPhone in the upcoming year.

According to Bloomberg, if Gemini were to secure a deal, it would provide them with a significant advantage due to the vast number of prospective customers. However, this could also indicate that Apple’s progress in AI may not be as advanced as some had anticipated.

According to Paul Schell, an industry analyst at ABI Research, Apple seems to be lagging behind its competitors in addressing generative AI. This can be attributed, in part, to the rapid pace of innovation, which has resulted in a mismatch between the timing of its annual developer conference in summer and the release of its products in autumn.

Apple has indeed been actively enhancing its artificial intelligence capabilities. “Apple has been actively working on enhancing its on-device generative AI capabilities and acquiring companies to further advance this technology,” Schell stated.

According to the speaker, Apple has established a dedicated machine learning research branch with the aim of enhancing its capabilities in this field. Additionally, Tim Cook has expressed enthusiasm for generative AI in preparation for the release of iOS 18.

Component of the comprehensive AI strategy
According to Rob Enderle, the president and primary analyst at the Enderle Group, an advisory services organization based in Bend, Oregon, Apple lags significantly in the field of artificial intelligence (AI).

“It is remarkable,” he stated, “as Siri was among the pioneering digital assistants in the market. However, after its launch, it appeared to lose popularity, which is why they are currently lagging behind.”

According to William Kerwin, an equities analyst at Morningstar Research Services in Chicago, a potential collaboration with Google has the potential to align with Apple’s overarching AI plan.

According to the speaker, Apple has adopted a deliberate approach in making statements on generative AI, which is perceived as its customary tactic, as stated. Apple has consistently maintained a position as a premium follower in several marketplaces, prioritizing the release of outstanding goods rather than striving for first place.

“We did not anticipate Apple to create an exclusive generative AI model for licensing purposes, but rather concentrate on incorporating generative AI into its products,” he stated. This may encompass compact Apple-developed models residing on the edge or more extensive cloud-based models.

A prospective license arrangement with Google Gemini would be in accordance with this objective, wherein the model is outsourced and the emphasis is placed on incorporating it into products such as Siri.

Advantageous for Apple and Google
According to Tim Bajarin, the head of Creative Strategies, a technological advisory firm based in San Jose, California, Apple has used artificial intelligence (AI) into their product offerings since the introduction of the Knowledge Navigator in 1987. According to him, AI plays a crucial role in both Siri and Maps, and Apple has developed its own technology to provide AI-driven applications and solutions.

“Nevertheless, the cost of developing a comprehensive generative AI architecture independently is high, and these foundational AI architectures are already constructed and can be obtained through licensing,” he stated.

“Even if Apple were to develop its own Gemini-level model, it would likely lack the necessary infrastructure to cater to its extensive customer base,” he clarified. Apple has the potential to acquire a foundational generative AI framework from another company and develop more advanced and Apple-specific products using that AI engine.

A licensing agreement with Gemini has the potential to yield mutual benefits for both Apple and Google.

According to Charles King, the chief analyst at Pund-IT, a technology advisory firm located in Hayward, California, the licensing of Gemini would allow Apple to compensate for significant time lost in its own AI development endeavors.

Furthermore, he informed me that Apple will maintain its esteemed reputation for respecting customers’ privacy by employing verified third-party technology to train its AI systems.

Adoption of On-Device AI
“Many AI models currently necessitate cloud connectivity, which raises significant apprehensions regarding the exposure of confidential data,” stated Ross Rubin, the chief analyst at Reticle Research, a consumer technology consultancy organization based in New York City.

“Google offers a variant of Gemini called Gemini Nano, which may be attractive to Apple due to its ability to operate on-site,” he stated. “That is a method to maintain privacy while also enjoying the advantages of generative AI.”

According to Schell from ABI, Google has demonstrated a competitive advantage with its Gemini series of models. These models have been successfully implemented on some Pixel phones and select Samsung Galaxy devices. According to the speaker, Apple may potentially provide its customers with a well-developed generative AI model for certain or all of its products through a collaboration with Google.

According to the speaker, prominent chip vendors and original equipment manufacturers (OEMs) are increasingly shifting their focus towards on-device generative artificial intelligence (AI) due to its compelling value proposition in promoting productivity and data privacy. This is especially significant considering Apple’s established reputation as a pioneer in data protection.

“Therefore,” he stated, “I anticipate a multitude of noteworthy declarations regarding on-device generative AI at this year’s WWDC, which will be applicable to Apple’s PC, tablet, and smartphone products.” The World Wide Developers Conference (WWDC), organized by Apple, typically takes place in the month of June.

Advantages for Apple Users
According to Mark N. Vena, president and lead analyst at SmartTech Research in San Jose, Calif., Apple customers could gain advantages from a Gemini licensing agreement as it incorporates Google’s sophisticated search algorithms into their system, hence enhancing search capabilities.

According to the individual interviewed, the promotion of interoperability facilitates the smooth integration of Apple’s ecosystem with Google services, thereby enhancing convenience for users. Additionally, this integration has the potential to decrease development costs and time-to-market for Apple, as it allows for the utilization of Google’s established technology instead of constructing a comparable capability from the ground up.

“According to Greg Sterling, co-founder of Near Media, a news, commentary, and analysis website, Apple would gain numerous capabilities that it currently lacks, while Google would receive revenue and a prominent licensing partner,” stated Sterling.

The amount of cash that Google, which compensates Apple billions annually for being the default search engine for the Safari web browser, might receive from a licensing agreement is a fascinating inquiry.

Rubin proposed the possibility of the absence of licensing fees. Google compensates Apple for the exclusive right to operate search functionality on Apple’s platforms. Google receives compensation in the form of anonymized data for iPhone users, enabling them to have a comprehensive understanding of individuals’ mobile activities. Perhaps Google would be inclined to provide their technology at no cost in order to facilitate the ongoing updates to their AI engine.

No response was received from Apple or Google in response to a request for comment regarding this article.

As Editor here at GeekReply, I'm a big fan of all things Geeky. Most of my contributions to the site are technology related, but I'm also a big fan of video games. My genres of choice include RPGs, MMOs, Grand Strategy, and Simulation. If I'm not chasing after the latest gear on my MMO of choice, I'm here at GeekReply reporting on the latest in Geek culture.

Artificial Intelligence

AT&T reports to regulatory authorities following a compromise of customer data

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AT&T has commenced the process of informing U.S. state authorities and regulators about a security breach. They have confirmed the authenticity of the millions of customer records that were recently exposed online.

As part of a mandatory submission to the attorney general’s office in Maine, the telecommunications behemoth of the United States disclosed that it dispatched letters to alert over 51 million people of the compromise of their personal data in a security breach. This includes over 90,000 people residing in Maine. AT&T has also informed the attorney general of California about the hack.

AT&T, the largest telecommunications company in the United States, stated that the compromised data consisted of users’ complete name, email address, physical address, date of birth, phone number, and Social Security number.

The client information that was leaked dates back to mid-2019 and prior. AT&T has reported that the databases included accurate information about over 7.9 million of their existing customers.

AT&T responded around three years after a portion of the disclosed data initially surfaced on the internet, hindering any substantial examination of the data. Last month, the entire collection of 73 million leaked customer records was released online, enabling users to authenticate the authenticity of their data. Several of the records contained duplicate entries.

The disclosed data also contained encrypted account passcodes, which grant entry to consumer accounts.

Shortly after the complete information was made public, a security researcher informed us that the encrypted passcodes discovered in the leaked data were easily interpretable. AT&T changed the account passcodes after being informed on March 26 about the potential danger to users. It delayed publishing its article until AT&T finished resetting the passcodes of customers who were affected.

AT&T ultimately admitted that the compromised data pertains to their clientele, encompassing around 65 million individuals who were previously customers.

Under state data breach notification rules, companies are obligated to disclose incidents of data breaches that impact a significant number of individuals to U.S. attorneys general. AT&T has stated in its official notifications submitted in Maine and California that it is providing affected customers with identity theft protection and credit monitoring services.

AT&T has yet to determine the origin of the leak.

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Multiverse, the unicorn specializing in apprenticeships, acquires Searchlight with the intention of prioritizing artificial intelligence (AI)

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Multiverse is a unicorn company in the UK that helps people learn technology skills while they’re working. To improve its own skills, it has bought another company. The company acquired Searchlight, a startup that creates AI-based hiring and testing tools. Searchlight’s technology will be used to make new AI products for Multiverse so that it can offer more training services for businesses.

“Searchlight’s AI, platform, and exceptional talent will allow us to better diagnose the skills companies need and deliver impactful solutions,” said Euan Blair, founder and CEO of Multiverse. “Searchlight’s technology and team, along with our size and world-class learning, will help even more businesses and people.”

Kerry and Anna Wang, twin sisters, helped start Searchlight. Kerry is CEO, and Anna is CTO. Udemy, Zapier, Talkdesk, and other tech companies are already its customers, and Kerry said that they will continue to be treated until the end of their contracts. After that, Multiverse will stop using Searchlight’s job-seeking services so that it can focus on its own business.

The deal shows that AI is becoming more important for startups that work in both the work and school worlds. Some people use AI to get things done faster, while others say AI is taking over whole jobs. This purchase is related to another use of AI: edtech companies that focus on working situations want to use AI to make their professional training services more efficient so they can hire more people when positions open up. Their customers expect them to do so.

AI and hiring people have sometimes gone together in strange ways. Amazon famously had to get rid of an AI recruitment tool because it was naturally biased against women for technical jobs. This was because it was trained on typical recruitment data from men.

Searchlight’s CEO said that technology has come a long way since then, and people are more aware of how models are built and taught.

Wang said, “Our AI model can find a good fit for a role four times faster than a traditional interview.” She said that Searchlight was one of the first companies in the world to have its own AI models checked by a third party to make sure that the talent suggestions they made were fair. “We’re all trying to solve the same problem, which is making sure that everyone has equal access to economic opportunities.” Multiverse had a great business, but they want to grow into a platform for developing the whole workforce. Anna will be in charge of AI at Multiverse, and Kerry will be in charge of products.

Another thing you could think about is what role AI should play in learning and whether some of its effects are worse than good. Some people worry that if students rely too much on generative AI, it will be harder to tell what they are really learning. For example, students might use it to write articles or take tests. But in supplemental training settings, it can help tailor learning to each person’s needs on a large scale, and for some students, it can be more fun and interesting than more standard learning.

Blair started and runs Multiverse. Blair is the son of former U.K. Prime Minister Tony Blair and famous barrister Cherie Booth Blair. The company has about 1,000 customers right now, including Cisco, government agencies, financial services companies, and oil and gas companies.

Multiverse first became known for apprenticeships as an option for people wanting to work in areas that change quickly, like technology. Since then, it has grown to include professional training for people who already have jobs.

Ujjwal Singh, the CTO and CPO of Multiverse, said that the company already has some AI-based services live. For example, it has a personalized AI assistant guide for users. Now it’s clear that it wants to keep adding more technology to the platform to make it better overall and build trust with customers who want to buy and use more modern services.

The deal’s terms are not being made public, but to give you an idea, the Wang sisters, who are both impressive and successful Stanford graduates, took their business through Y Combinator in 2018. But in times like these, those calling cards aren’t the only thing that determines which startups do well and which don’t.

Searchlight raised almost $20 million all together, mostly through a fundraiser from a few years ago and a $17 million Series A round in 2021. Accel, Founders Fund, Emerson Collective, and Shasta Ventures were just a few of the well-known backers on its long list. Pitchbook thought it was worth $64 million in 2021.

Multiverse, on the other hand, was last worth $1.7 billion in 2022. It has been raising money like crazy over the last few years, getting several hundred million dollars from backers like General Catalyst and Lightspeed. The first company the company bought was Eduflow, which was also a YC company. When I asked Singh how the startup would pay for this round and if it was in the process of raising more money, he said that it still had “plenty” of cash.

We think that buyers are “happy” with how things turned out. “From the beginning, Anna and Kerry have thought carefully about how to build Searchlight’s AI models to fit with their vision,” Keith Rabois, who led the Series A, told in a statement. Innovative businesses like Multiverse are drawn to Searchlight’s unique technology. What’s good about this deal for Searchlight and Multiverse? It makes me happy.

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A government consultancy firm experienced a security breach in which hackers obtained unauthorized access and stole 340,000 Social Security numbers

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Greylock McKinnon Associates (GMA), a consulting business based in the United States, has revealed a data breach in which cybercriminals successfully obtained up to 341,650 Social Security numbers.

The disclosure of the data breach occurred on Friday through the official government website of Maine, which is used to publish alerts on data breaches.

GMA, in its notification of a data breach issued by mail to impacted individuals, disclosed that it had an unidentified cyberattack in May 2023 and swiftly implemented measures to address the situation.

GMA offers economic and litigation assistance to companies and U.S. government entities, such as the U.S. Department of Justice, in the pursuit of civil litigation. The U.S. Department of Justice (DOJ) acquired the personal information of the individuals impacted by the data breach in connection with a civil action case that GMA supported.

The motives and objectives of the Department of Justice’s civil litigation are undisclosed. No response was received from a spokeswoman for the Justice Department in regards to a request for comment.

GMA clarified that the individuals who were informed of the data breach are not the focus of the investigation or the related legal matters. Additionally, the cyberattack does not have any effect on your existing Medicare benefits or coverage.

We sought guidance from external cybersecurity experts to aid us in addressing the situation, and we promptly informed law enforcement and the Department of Justice. The firm stated that on February 7, 2024, they received confirmation of the individuals whose information was impacted and acquired their contact addresses.

GMA informed the victims that their personal and Medicare information was probably compromised in this incident. This includes their names, dates of birth, home address, certain medical details, and health insurance information, as well as Medicare claim numbers, which also contained their Social Security numbers.

The reason for GMA taking nine months to ascertain the full scope of the breach and inform the affected individuals remains uncertain.

GMA, as well as the company’s external legal advisor, Linn Freedman from Robinson & Cole LLP, did not promptly reply to a comment request.

 

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