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Apple is perplexed by your utilization of technology

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What specifically did Apple demolish?
I wonder if Apple CEO Tim Cook was surprised by the overwhelming disgust that many people felt after watching the most recent iPad advertisement. A mechanical press within it compresses a large number of inventive instruments. Observing a piano, which, if properly cared for, can endure for approximately 50 years, being compressed to promote a device that is intentionally designed to become outdated in less than 10 years, is exasperating. There was an immediate negative reaction.

The conveyed message was that Apple, a company with a market value of one trillion dollars, will completely dominate and eliminate all aesthetically pleasing and human elements, leaving only a thin, sleek device made of glass and metal.

Remarkably, the purpose of this is to promote and market a product. Apple promotes the purchase of the product that is causing harm to everything you hold dear. This represents a significant departure from the well-known “1984” advertisement, in which Apple portrayed itself as actively opposing dull uniformity. Indeed, the new advertisement is lacking in sensitivity and awareness – especially considering that Apple gained popularity by associating itself with individuals who are artistic and imaginative. However, it also adopts an excessively limited perspective on technology. Consider the scenario where one is so naive that they hold the belief that only recently developed technology is valuable.

That perspective on technology is inherently disrespectful. Long-lasting objects are all around us. Technology, in a more expansive context, is inherently optimistic. It serves as a luminous and valuable connection, linking our previous experiences to our forthcoming possibilities.

Language is the fundamental tool that enables us to construct all other forms of technology. Documenting our thoughts allowed us to tap into a wealth of accumulated knowledge and experience. The Pythagorean theorem’s initial discovery was of such great significance that it led to the formation of a cult. I acquired knowledge of this theorem during my sixth-grade education due to its fundamental role in the development of various subsequent concepts. The fundamental disciplines of language and mathematics set in motion a series of connected events that led to the creation of Apple.

There is still a role for the technology that Apple dominates in its advertisements. A television display offers a greater size and enhanced user experience compared to an iPad, particularly when mobility is not a requirement. This is why the majority of individuals still possess a television. A record player facilitates the additional pleasure of exchanging tangible items and social gatherings at record stores. Arcade video games are typically found in communal spaces where individuals congregate.

The iPad does not serve as a substitute for those experiences. At its optimal state, it enhances and harmonizes with them. I have yet to encounter a professional carpenter who exclusively relies on a multi-tool to complete their tasks. However, if your goal is to minimize the weight of your belongings while traveling, opting for a Swiss Army knife would likely be more advantageous compared to carrying an entire toolkit.

This advertisement exemplifies a specific mindset prevalent in Silicon Valley: it dismisses the past as antiquated rather than appreciating it as ingenious. These companies are compelled to do so because they have products to market. If Apple were to manufacture a product with the same level of sturdiness as a piano, their sales of computers would significantly decrease. Indeed, the company has a track record of intentionally impairing the performance of its own products, such as deliberately reducing the speed of its older iPhones, with the aim of boosting sales. Additionally, it has a track record of creating challenges when it comes to repairing and maintaining its products.

This advertisement portrays technology as expendable. I reacted with a sudden, involuntary movement when the piano was forcefully destroyed. However, it seems that none of the individuals within the company were aware of this, despite the fact that numerous people were required to approve this advertisement. The emotional significance of crushing is evident; by reversing the advertisement, as Reza Sixo Safai did, so that all the creative tools originate from the iPad, it immediately enhances the ad. Indeed, the iPad can serve as a creative instrument, which aligns with the intended implication of the commercial, doesn’t it?

Apple often implies that its older devices are outdated by introducing new versions that only modify their exteriors and aesthetics while keeping their functionality essentially unchanged. The primary focus of this advertisement is not on the iPad’s innovative applications but rather on its slim design. The main attractive feature is its unprecedented slimness. Apple’s preoccupation with its captivating new marketing feature caused it to overlook the essential tools that are integral to our enjoyment.

As Editor here at GeekReply, I'm a big fan of all things Geeky. Most of my contributions to the site are technology related, but I'm also a big fan of video games. My genres of choice include RPGs, MMOs, Grand Strategy, and Simulation. If I'm not chasing after the latest gear on my MMO of choice, I'm here at GeekReply reporting on the latest in Geek culture.

Artificial Intelligence

Google DeepMind Shows Off A Robot That Plays Table Tennis At A Fun “Solidly Amateur” Level

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Have you ever wanted to play table tennis but didn’t have anyone to play with? We have a big scientific discovery for you! Google DeepMind just showed off a robot that could give you a run for your money in a game. But don’t think you’d be beaten badly—the engineers say their robot plays at a “solidly amateur” level.

From scary faces to robo-snails that work together to Atlas, who is now retired and happy, it seems like we’re always just one step away from another amazing robotics achievement. But people can still do a lot of things that robots haven’t come close to.

In terms of speed and performance in physical tasks, engineers are still trying to make machines that can be like humans. With the creation of their table-tennis-playing robot, a team at DeepMind has taken a step toward that goal.

What the team says in their new preprint, which hasn’t been published yet in a peer-reviewed journal, is that competitive matches are often incredibly dynamic, with complicated movements, quick eye-hand coordination, and high-level strategies that change based on the opponent’s strengths and weaknesses. Pure strategy games like chess, which robots are already good at (though with… mixed results), don’t have these features. Games like table tennis do.

People who play games spend years practicing to get better. The DeepMind team wanted to make a robot that could really compete with a human opponent and make the game fun for both of them. They say that their robot is the first to reach these goals.

They came up with a library of “low-level skills” and a “high-level controller” that picks the best skill for each situation. As the team explained in their announcement of their new idea, the skill library has a number of different table tennis techniques, such as forehand and backhand serves. The controller uses descriptions of these skills along with information about how the game is going and its opponent’s skill level to choose the best skill that it can physically do.

The robot began with some information about people. It was then taught through simulations that helped it learn new skills through reinforcement learning. It continued to learn and change by playing against people. Watch the video below to see for yourself what happened.

“It’s really cool to see the robot play against players of all skill levels and styles.” Our goal was for the robot to be at an intermediate level when we started. “It really did that, all of our hard work paid off,” said Barney J. Reed, a professional table tennis coach who helped with the project. “I think the robot was even better than I thought it would be.”

The team held competitions where the robot competed against 29 people whose skills ranged from beginner to advanced+. The matches were played according to normal rules, with one important exception: the robot could not physically serve the ball.

The robot won every game it played against beginners, but it lost every game it played against advanced and advanced+ players. It won 55% of the time against opponents at an intermediate level, which led the team to believe it had reached an intermediate level of human skill.

The important thing is that all of the opponents, no matter how good they were, thought the matches were “fun” and “engaging.” They even had fun taking advantage of the robot’s flaws. The more skilled players thought that this kind of system could be better than a ball thrower as a way to train.

There probably won’t be a robot team in the Olympics any time soon, but it could be used as a training tool. Who knows what will happen in the future?

The preprint has been put on arXiv.

 

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Astronomy

Witness the rare celestial event of Mars and Jupiter reaching their closest proximity in the sky this week, a phenomenon that will not occur again until 2033.

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Mars and Jupiter will be only 0.3 degrees apart in the sky on August 14. From our point of view, this passage is very close. If you miss it, you won’t be able to see another one until 2033.

When two objects pass each other in the sky from our point of view, this is called a conjunction. Every time two planets came together, the closer one would block out the other because they would all be moving in a perfectly flat plane. The orbits of the planets are slightly different from those of the other planets, though, so they move slightly to the north and south of each other. Every time, that gap is a different size.

When two things happen close together, the results are especially stunning. Jupiter and Saturn were close enough to each other in 2020 that they could be seen in the same field of view through a telescope. This is a treat for people who like to observe the sky.

Being 0.5 degrees wide, the full moon will fit in any view that can hold the whole moon. This pair will also look good before and after the full moon.

But even with the naked eye, a close conjunction can make the sky look even more amazing. The contrast between the red of Mars and the white of Jupiter will be especially striking. However, Mars’ brightness changes a lot. When it’s at its brightest, it’s about the same brightness as Jupiter. Right now, it’s 16 times less bright. They are so bright that, unless there are clouds, you should be able to see them from all but the dirtiest cities.

Most people in the world will miss this sight, though, because they can’t see the pair of planets in the evening from anywhere on Earth. The exact time they rise depends on where you live, but it’s usually between midnight and 3 am. To see this, you will mostly need to get up before astronomical twilight starts so that you have time to get through the thickest part of the atmosphere.

For people in Europe, Africa, west Asia, and the Americas, the closest time will be 14:53 UTC, which is during the day. The mornings before and after, though, will look almost as close.

Mars and Jupiter meet about every two and a half years, but the most recent one was almost twice as far away and could only be seen in the morning. In 2029, the gaps will be just under two degrees. The next one will be even wider, at more than a degree.

When planets are close to each other, that doesn’t always mean that their distance from each other is very small. Mars has been around the Sun for 687 days, but it is now less than 100 days past its perihelion, which means it is closer than usual. Even though Jupiter is a little closer than usual, it’s not really that close. To be as close as possible to each other, Mars has to be at its farthest point, and Jupiter has to be at its closest point. So this one is not unusual.

But if you want to see something beautiful, you will have to wait more than nine years to see it again.

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Engineering

New concrete that doesn’t need cement could cut carbon emissions in the construction industry

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Even though concrete is a very common building material, it is not at all the most environmentally friendly choice. Because of this, scientists and engineers have been looking for alternatives that are better for the environment. They may have found one: concrete that doesn’t need cement.

Cement production, which is a crucial ingredient in concrete, ranks as the third most significant contributor to human-caused carbon emissions globally. Nevertheless, in recent years, a multitude of alternative techniques for producing more environmentally friendly concrete have surfaced. One proposed method involves utilizing industrial waste and steel slag as CO2-reducing additives in the concrete mixture. Another suggestion is to utilize spent coffee grounds to enhance the strength of the concrete while reducing the amount of sand required.

However, a certain company has devised a technique to produce cement-free concrete suitable for commercial enterprises.

The concrete has the potential to have a net reduction in carbon dioxide and has the ability to prevent approximately 1 metric ton of carbon emissions for every metric ton used. If this statement is accurate, the cement-free binder will serve as a noteworthy substitute for Portland cement. According to BGR, the new concrete also complies with all the industry standards of traditional cement concrete, ensuring that there is no compromise in terms of strength and durability.

While it is still in the early stages, the situation seems encouraging. C-Crete Technologies, a company specializing in materials science and holding the patents for a novel form of concrete, has utilized approximately 140 tons of this new cast-in-place (pourable) concrete in recent construction endeavors.

In September 2023, the company was granted an initial sum of almost $1 million, promptly succeeded by an additional $2 million, by the US Department of Energy to advance the progress of its technology. In addition, it has garnered numerous accolades that are facilitating its growth in operations.

The widespread adoption of cement-free concrete in future construction projects has the potential to significantly alter the environmental impact of the industry. Although C-Crete seems to be one of the few companies currently exploring these new alternatives on a large scale, it is likely that others will also start embracing them in the near future.

 

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