It’s no secret at this point that Apple has a stranglehold on the wearables market, with the Apple Watch and AirPods being the driving forces that most interested consumers go for. The company has been dominating that space for quite some time, and a new report reveals that nothing has changed in the first quarter of 2020.
A report by IDC has revealed that Apple’s total Q1 2020 wearables shipments reached 21.2 million, which comes out to a 59.9% year on year increase and a 23.7% share of the market. This is all the more impressive considering some problems in the supply chain due to the coronavirus.
IDC claims that the strong sales of both AirPods and Beats were due to the coronavirus, which is forcing many people to work from home who now need headphones to either hear other workers or block out proximity noise. They said the following:
“Consumers were clamouring for these sophisticated earpieces not only for the abilty to playback audio but also to help them increase productivity, as many of them were forced to work from home and sought ways to reduce surrounding noise while staying connected to their smartphones and smart assistants.”
In the runner-up slot is Xiaomi, who shipped 10.1 million units in the first quarter of this year and a 14% market share. Samsung comes in at third with 8.6 million units shipped and an 11.9% market share.
It will be interesting to see how things shape up for the remaining quarters of the year, as the ongoing pandemic will likely have a bigger impact on Q2 and possibly Q3. As always, we’ll keep you updated as more information becomes available.
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