World of Warcraft made big waves in the MMO scene when they allowed people to purchase WoW tokens and sell them on the auction house to other players for gold. This allowed people with expendable funds to spend some real-life money to legally pay for World of Warcraft gold. It also allowed players with an excess of gold to essentially play World of Warcraft for free.
It was a good decision all around, and one that has helped boost subscriber numbers along with the release of the latest World of Warcraft expansion, Legion. Blizzard has expanded on the WoW token feature today, however, by allowing WoW tokens to be redeemed for $15 of battle.net balance.
This is exciting news for those who are interested in purchasing items like pets and mounts for World of Warcraft that were previously only available for real money. Expensive services like realm transfers and race changes will also now be purchasable with gold. It will also make players of Blizzard’s other games happy, as battle.net balance can be used to buy items like Hearthstone card packs and heroes in Heroes of the Storm.
This news further connects Blizzard’s titles and will likely boost profit for Blizzard. The demand for WoW tokens will likely go up with these expanded features, leading to an increase in the gold price for the tokens. The increase in gold price for the tokens will lead to more people paying real money to convert it to gold, leading to an increase in revenue overall.