Since Instagram was acquired by Facebook, many have felt that they have done everything in their power to make the app worse. From displaying posts out of chronological order and hiding likes in some instances, fans have had no shortages of things to complain about.
However, the most popular change is one they stole from competitor SnapChat in the form of Stories, and now they will be stealing again from another competitor. It has been revealed recently (via Business Insider) that Instagram’s new “Reels” feature will be coming to the U.S. early next month, which originally debuted in Brazil late last year. This TikTok-style short-form video feature allows Instagram users to record and edit 15-second video clips with audio and music soundtracks.
Instagram users will be able to post these Reels to their Stories, as well as access them from a new, dedicated tab on their profiles. These Reels will be discoverable via the Explore page, and users will have the option of displaying Reels on their profiles and in followers’ Feeds.
According to NBC News, Facebook is set to launch Reels in over 50 countries in a matter of weeks. Considering the meteoric rise of TikTok, Instagram is hoping to get some of the users from that platform to hop over to theirs. It’s a move that certainly worked when they implemented the SnapChat-inspired Stories, so it will be interesting to see how it all pans out this time.