It was never this easy to identify a song or a tv show just by clicking a button on your mobile device. How does this work? Shazam is using a digital fingerprint of the audio and matches it in their database with millions of tracks and TV-shows, after that the artist and the tracks are listed to your phone with information such as lyrics, artists biography, recommended tracks and so on. But now Shazam is taking the next step in technological evolution, making it possible to identify objects like food, paintings and books.
“Shazam is already a verb. We want to expand the universe of what you can Shazam. The famous blue button that our users love will remain on the home screen but will be able to do much more.” said Rich Riley at this year’s Mobile World Congress. Shazam raised a lot of millions from some billionaires to add new members to the working team and sign other partnerships with other companies to further improve their app in a short amount of time. What Shazam is trying to do is to add some new features that will transform their app in an advanced form of Google Goggle but using your phone not external glasses. By photographing a product the app will automatically search the web for information about it also if it’s a product you can buy online you will be able to purchase it from your phone.
I personally think that by adding this “visual Shazaming”, Shazam will increase their fan base. The app is very efficient in searching for music, I was able to make my father happy by finding a song from which he could only remember some lyrics and he has been searching that song for more than 20 years (Renee – Lay me down), I found it easier through Shazam. If it will find product information as fast as it finds music, it is going to be a great success.