Microsoft Lumia is replacing Nokia

John Cusack

October 21, 2014

Microsoft is giving up the Nokia name for its upcoming smartphones and decided that future devices will simply be called Microsoft Lumia. Microsoft has been planning to drop Nokia branding from its products for a couple of months now. Certain documents that were leaked earlier this month attested the fact that Microsoft Lumia would be replacing the Nokia and Windows Phone moniker in the future. Microsoft has confirmed that it is indeed dropping the Nokia name and people will have to become familiarized with the Microsoft Lumia name instead.

The change to Microsoft Lumia will become apparent at Nokia France for starters, where all the branding on social media like Facebook and Twitter as well as on future phones will change from Nokia Lumia to Microsoft Lumia. While Microsoft hasn’t confirmed the rumors about the company discarding the Windows Phone name from its portfolio, most rumors and reports that we have found point towards the inevitable drop. Nokia will not be completely wiped by Microsoft, though, with the company continuing its development of navigation apps, namely the acclaimed Nokia HERE maps, and on its network infrastructure.

The Microsoft Lumia name was met with reticence by tech enthusiasts, most of them saying that Microsoft should have kept the Nokia name since that brand has a pretty interesting history all around the world. While Microsoft Lumia and Lumia in general are still fairly unknown brand names, Nokia will ring a bell to any person you ask, in any corner of the world. That is not surprising since Nokia has been around, impressing people, for decades before Microsoft bought the company. Microsoft finalized the Nokia acquisition in April 2014 and had spent $7 billion on Nokia’s Devices and Services division. Ever since the acquisition, Microsoft has been hinting at the fact that it would make the company its own completely and re-brand the whole thing. It seems Microsoft has finally delivered on that promise, so expect to see Microsoft Lumia phones popping up in the future. We wonder how well-known the Lumia name will become after the re-branding. What do you think about Microsoft’s choice to drop the Nokia name from its mobile products?