While Wal-Mart is busy trying to have your goods delivered straight to your fridge. Facebook has just announced the ability to “order food for pick-up or delivery, directly on Facebook.” This new service will be available for iOS, Android and Web users. It’s as weird as it sounds but this is a welcome addition.
Some of the participating restaurants include Papa John’s, Wingstop, Panera, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Five Guys and Jimmy John’s. But what’s interesting is that Facebook isn’t actually delivering the food, instead, they’ll be partnering up with food delivery services such as ChowNow, EatStreet, Delivery.com, Olo, and DoorDash. And I am here, wondering when they’ll partner up with SinDelantal.mx.
So, how will the service work? Users are to navigate to the Order Food section in the Explore menu. From there, they can search through every food option in the available alternatives. And on that point, they can place an order for it to be delivered or picked up at a later time.
If the restaurant has a partnership with the aforementioned delivery services, people can easily order with their existing login. And if the user doesn’t have an account with the partner delivery services, they can easily create a new one. This service comes at no additional cost whatsoever for any and all Facebook users.
This idea seems so surreal in so many levels. Considering the fact that companies like Wal-Mart are looking to do faster and more comfortable deliveries that don’t mess with other people’s time. It’s sort of odd to see Facebook jumping into the delivery service bandwagon. However, it would be easier to have your address book on your primary Social Network. Let’s hope this service is successful and expands.