As you all know by now, Google is planning a big event for September 29. Most of us in the tech community think that date marks the advent of the new Nexus line-up of devices, which we missed at IFA Berlin 2015. That’s the most likely development of things, as Android 6.0 Marshmallow, LG and Huawei ready themselves for a new era in the Google ecosystem. But what’s odd is how little we in fact know about the company’s plans. Does Nexus Protect ring a bell? No?
Nexus Protect is now part of the Google Play Store’s Devices section, although not in plain sight, but hidden in the deep dark corners of the underlying script and code, deciphered by Android Police. There’s a weird little pop-up that should come up on the main page of every device, since it’s present in code everywhere, even in the Italian version of the Google Play Store. But what’s Nexus Protect and why do we know about it? By mistake would be my best guess as to how this small, but significant piece of information was leaked.
The Nexus Protect pop-up text reads: “You can’t add this phone unless it has the same Nexus Protect choice as other phones in your cart. You can update your choice or purchase this phone in your next order.” We’re just as in the dark as you guys must be, as Google doesn’t have an Apple Care-like insurance policy in place in the Google Play Store. Inevitably, that leads us to believe that paying extra for insurance is going to be yet another investment to make once the new Nexus devices become official.
The LG Nexus 5 2015 and Huawei Nexus 6 2015 should land in the consumer market in October, when pre-orders are estimated to be opened. Both devices are currently a mystery, with only a few leaked images and benchmark results to suggest what to expect. Expectations are high mind you, as Android fans become more and more entwined with the growing environment of affordable, yet feature-filled smartphones.
Nexus Protect is most likely a warranty and/or insurance system that will be launched by Google alongside the new Nexus devices. With Android Pay already launched and the Mountain View giant creating their own version of an interconnected ecosystem, having an insurance plan to cover all Google devices is a good idea. With Google Fi also seen on new Nexus devices, we’re definitely in for quite a few surprises, most of which will most likely do with service more than they do with hardware, which is an interesting development to follow. We’ll update you as soon as we dig through and find out.
Rumor has it all current and future Nexus devices will come with their own Nexus Protect plans, but it is unclear whether older Nexus devices could still sign up for the care package. Our guess is not in a million years, as support for outdated hardware is not that popular with any OEM in the market. Whatever happens, we’re curious to see what exactly Nexus Protect means and what benefits it will bring to the Android ecosystem.