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Bungie’s Fumble is a PR Feeding Frenzy for Other Developers

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bungie's mistakes kick off a pr feeding frenzy

Developers are rushing in to gather up all the positive PR they can after Bungie’s recent fumbles

If you’re a Destiny fan or follow your gaming news closely you’ve no doubt heard about the fan rage storm that’s been rampaging over at Bungie HQ. After a disaster of an interview with Eurogamer about their latest expansion The Taken King things have only gotten worse for the ex-Halo dev. Announcing a special Red Bull DLC deal only a few days after their fan base exploded over the price and content in TTK Legendary Edition might not have been the best decision. They’ve alienated a good chunk of their player base and other developers are swooping in to take advantage of that.

Developers for games like Dying Light and Warframe have gone into a feeding frenzy trying to round-up all the positive PR they can. They are using all the mistakes Bungie has made lately and spun them into a positive light to shine on their own games. Starting with Dying Light developer Techland after the Red Bull promo DLC was announced for Destiny.

They kicked off the #DrinkforDLC campaign a huge jab at the Red Bull DLC, offering free in-game items for drinking water . Players who tweeted pictures of themselves drinking water with #DrinkforDLC would earn a free weapon docket in Dying Light. Now they’re offering even more free DLC for 10,000 #DrinkforDLC tweets they receive. Warframe developer Digital Extremes is digging into Bungie as well to mine for a little PR gold.

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Digital Extremes is offering Warframe players three free new emotes, firing a few big shots at Bungie over the emotes controversy. It’s impossible to miss how Digital Extremes, Techland, and other developers are taking open shots at Bungie to get into gamers good graces. So far it’s working for them and now we have to wonder if this will be a new trend in gaming.

Are game developers and publishers going to start openly ripping into each other when someone makes a mistake and makes their player base angry? We’ll have to wait until another controversy like Bungie pops up to be sure.

Source: Warframe, Dying Light

Just like most other people are here, Ryan is very passionate about gaming and technology. When he's not writing about video games, you'll likely find him talking about the latest gadgets.

Gaming

Ubisoft says that future Assassin’s Creed games will need more time to be made

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As Assassin’s Creed Shadows is about to sneak up on people in November, Ubisoft says that the time between developing games needs to be longer to find the “right balance.” Shadows has been in development for four years, longer than any other game in the series up to this point. That includes the huge open-world epics Assassin’s Creed Odyssey and Assassin’s Creed Valhalla.

Shadows lead producer Karl Onnée (thanks, GamesIndustry.biz) says that the latest AC game took 25% longer to make than Valhalla. He says this is necessary to keep the quality of the series that it is known for: “It’s always a balance between time and costs, but the more time you have, the more you can iterate.” You can speed up a project by adding more people to it, but that doesn’t give you more time to make changes.

Onnée says this has as much to do with immersion and aesthetics as it does with fixing bugs and smoothing out pixels. This is because the development team needs time to learn about each new historical setting: “We are trying to make a game that is as real as possible.” We’re proud of it, and the process took a long time. In feudal Japan, building a house is very different from building a house in France or England in the Middle Ages. As an artist, you need to learn where to put things in a feudal Japanese home. For example, food might not belong there. Get all the information you need and learn it. That process takes a long time.”

You’ll have to wait a little longer for Ubisoft to work on each game. Are you okay with that? In what part of Shadows are you now? Is it interesting to you? Leave a comment below and let us know.

 

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You can now pre-order Lollipop Chainsaw RePOP on PS5

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You can now pre-order Lollipop Chainsaw RePOP, a remaster that Dragami Games and Capcom both created. You can now pre-order the PS5 game on the PS Store for $44.99 or £39.99. If you have PS Plus, you can get an extra 10% off the price.

The company put out a new trailer with about three minutes of gameplay to mark the start of the pre-order period. Lollipop Chainsaw RePOP is a remaster of Grasshopper Manufacture’s crazy action game from 2012. You play as Juliet, a high school student who fights off waves of zombies.

The remaster adds RePOP mode, an alternative mode that swaps out the blood and gore for fun visual effects. It also adds a bunch of other features and improvements that make the game better overall. You can expect the graphics and sound to be better as well.

The game will now come out on September 12, 2024, instead of September 12, 2024. Are you excited to get back to this? Please cheer us on in the section below.

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This Call of Duty: Black Ops 6 zombies trailer is way too expensive

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Is there really anyone who is following the story of Call of Duty’s zombie mode? We’ve known about the story in a vague way for a while, but we couldn’t tell you anything about it. It looks like the “Dark Aether” story will continue in Black Ops 6, but we don’t really know what that means.

For those of you who care, here is the official blurb with some background: “Requiem, led by the CIA, finally closed the last-dimensional portal, sending its inhabitants back to the nightmare world known as the Dark Aether, after two years of fighting zombie outbreaks around the world during the Call of Duty: Black Ops Cold War timeline.”

Wait, there’s more! “Agent Samantha Maxis gave her life to seal this weird dimension from the inside out.” Even worse things were to come: senior staff members of Requiem were arrested without a reason by the Project Director, who turned out to be Edward Richtofen.

Black Ops 6 will take place about five years later, and it looks like it will show more about Richtofen’s goals and motivations. The most important thing is that you will probably be shooting an unimaginable number of zombies in the head. This week, on August 8, there will be a full reveal of the gameplay, so keep an eye out for that.

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