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Bungie’s Fumble is a PR Feeding Frenzy for Other Developers

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bungie's mistakes kick off a pr feeding frenzy

Developers are rushing in to gather up all the positive PR they can after Bungie’s recent fumbles

If you’re a Destiny fan or follow your gaming news closely you’ve no doubt heard about the fan rage storm that’s been rampaging over at Bungie HQ. After a disaster of an interview with Eurogamer about their latest expansion The Taken King things have only gotten worse for the ex-Halo dev. Announcing a special Red Bull DLC deal only a few days after their fan base exploded over the price and content in TTK Legendary Edition might not have been the best decision. They’ve alienated a good chunk of their player base and other developers are swooping in to take advantage of that.

Developers for games like Dying Light and Warframe have gone into a feeding frenzy trying to round-up all the positive PR they can. They are using all the mistakes Bungie has made lately and spun them into a positive light to shine on their own games. Starting with Dying Light developer Techland after the Red Bull promo DLC was announced for Destiny.

They kicked off the #DrinkforDLC campaign a huge jab at the Red Bull DLC, offering free in-game items for drinking water . Players who tweeted pictures of themselves drinking water with #DrinkforDLC would earn a free weapon docket in Dying Light. Now they’re offering even more free DLC for 10,000 #DrinkforDLC tweets they receive. Warframe developer Digital Extremes is digging into Bungie as well to mine for a little PR gold.

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Digital Extremes is offering Warframe players three free new emotes, firing a few big shots at Bungie over the emotes controversy. It’s impossible to miss how Digital Extremes, Techland, and other developers are taking open shots at Bungie to get into gamers good graces. So far it’s working for them and now we have to wonder if this will be a new trend in gaming.

Are game developers and publishers going to start openly ripping into each other when someone makes a mistake and makes their player base angry? We’ll have to wait until another controversy like Bungie pops up to be sure.

Source: Warframe, Dying Light

Just like most other people are here, Ryan is very passionate about gaming and technology. When he's not writing about video games, you'll likely find him talking about the latest gadgets.

Gaming

Sony Has a “Monopoly” on the High-End Japanese Gaming Market, According to a US Senator

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The never-ending saga surrounding Microsoft’s proposed $69 billion acquisition of Activision Blizzard has a new participant.  Today, Senator Maria Cantwell, a Democrat from the state of Washington, said some things about the subject that were hard to understand.

The senator, whose remarks were reported on by ResetEra, spoke at a Senate finance committee hearing on “the president’s 2023 Trade Policy Plan,” which we are sure was quite interesting.

Senator Cantwell said that she had been told that Sony “controls a monopoly of 98% of the high-end game market” despite the fact that “Japan’s government has allowed Sony to engage in blatant anti-competitive conduct through exclusive deals and payments to game publishers, establishing games that are among the most popular in Japan.”

This 98% statistic is highly deceptive because it ignores PC, Nintendo, and mobile games and instead refers to Sony’s adoption rate over Microsoft in Sony’s native country of Japan, a fact that shouldn’t surprise anyone who is even somewhat familiar with the video game business.

What can we do to rectify these problems and create a level playing field, she said of US Trade Representative Katherine Tai after charging Japan’s Federal Trade Commission with improperly failing to look into this purported “exclusionary conduct”?

It is absurd to claim that Sony has a monopoly on the Japanese video game market, as Luke Plunkett of Kotaku correctly points out, “because Sony doesn’t even have a 98% share of the market for the God of War series, a title they own, as Steam is getting 30% of every sale on PC.”

It goes without saying that we can’t expect elected officials to be experts in every field, but this is a visible step at a time when the ongoing attempt to buy the company is at a very important point.

Is it significant that Microsoft, along with Nintendo, maintains its headquarters in Redmond, Washington—Senator Cantwell’s district—or that Microsoft has given Cantwell more than $500,000 over the past two decades?  Let us leave that up to you.

 

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Consoles

Eating trash, Pizza Possum destroys the PS5

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Pizza Possum is an arcade action game in which you, a possum, attempt to consume as much trash as you can without being discovered.  It is a web-based sequel to the anarchy simulator Untitled Goose Game.It will eventually be available on the PS5.

We couldn’t help but notice that the possum in the title doesn’t look like the cute Australian possum that comes out at night to visit people.On the other hand, it looks like the horrible North American opossums are the ones that will attack trash cans and cause general chaos.Even though we think the second choice was better in terms of theme, we prefer the first one and are happy to explain why.

Your thoughts on Pizza Possum?  Does it possess the necessary mass appeal to successfully skitter along the back fenceline while setting the dog off in the process?

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Consoles

The Mercenaries, a free piece of DLC for Resident Evil 4 Remake, launches on April 7

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Resident Evil 4 is now out, and the excellent remake can be bought right away.Even though you probably plan to play it all this weekend, you can take comfort in the fact that The Mercenaries, Resident Evil’s almost-required challenge mode, will be available as free DLC on April 7.

The mode’s exact details are still unknown, but if it’s anything like previous versions, you can expect some pretty hard tasks to test your skills.

You’re stumped about something? If you are still debating whether to purchase Resident Evil 4 Remake, be sure to look at our exhaustive guide for the answer or our in-depth review. Are you spending this weekend playing Resident Evil 4? Are you anticipating The Mercenaries?

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