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Bungie’s Fumble is a PR Feeding Frenzy for Other Developers

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bungie's mistakes kick off a pr feeding frenzy

Developers are rushing in to gather up all the positive PR they can after Bungie’s recent fumbles

If you’re a Destiny fan or follow your gaming news closely you’ve no doubt heard about the fan rage storm that’s been rampaging over at Bungie HQ. After a disaster of an interview with Eurogamer about their latest expansion The Taken King things have only gotten worse for the ex-Halo dev. Announcing a special Red Bull DLC deal only a few days after their fan base exploded over the price and content in TTK Legendary Edition might not have been the best decision. They’ve alienated a good chunk of their player base and other developers are swooping in to take advantage of that.

Developers for games like Dying Light and Warframe have gone into a feeding frenzy trying to round-up all the positive PR they can. They are using all the mistakes Bungie has made lately and spun them into a positive light to shine on their own games. Starting with Dying Light developer Techland after the Red Bull promo DLC was announced for Destiny.

They kicked off the #DrinkforDLC campaign a huge jab at the Red Bull DLC, offering free in-game items for drinking water . Players who tweeted pictures of themselves drinking water with #DrinkforDLC would earn a free weapon docket in Dying Light. Now they’re offering even more free DLC for 10,000 #DrinkforDLC tweets they receive. Warframe developer Digital Extremes is digging into Bungie as well to mine for a little PR gold.

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Digital Extremes is offering Warframe players three free new emotes, firing a few big shots at Bungie over the emotes controversy. It’s impossible to miss how Digital Extremes, Techland, and other developers are taking open shots at Bungie to get into gamers good graces. So far it’s working for them and now we have to wonder if this will be a new trend in gaming.

Are game developers and publishers going to start openly ripping into each other when someone makes a mistake and makes their player base angry? We’ll have to wait until another controversy like Bungie pops up to be sure.

Source: Warframe, Dying Light

Just like most other people are here, Ryan is very passionate about gaming and technology. When he's not writing about video games, you'll likely find him talking about the latest gadgets.

Gaming

Raiden, the famous shmup series, will come back as a twin-stick shooter on PS5, PS4, and PC

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Raiden has a long and interesting history as a vertical shooter in arcades. However, the series is going to get a Super Stardust HD makeover, which means it will switch to a twin-stick format. It comes out in Japan on October 31. There’s no word yet on when it will come out in the West, but we wouldn’t be surprised if it did.

A Gematsu translation of the game’s website says that the full version will have an arcade mode with up to six stages. There will also be an “Unlimited” option for people who want to be at the top of the rankings. It sounds like a pretty straightforward package in terms of what’s inside, but we think the action will be what makes it worth it.

There’s a trailer up top that should help you figure out what to expect. There are, however, different versions of Raiden 3, Raiden 4, and Raiden 5 that you can play right now on the PS5 and PS4, if you can’t wait for this game to come out in the West.

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Bandai Namco and Nike designed Tekken 8 sneakers with tag-team designs

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Nike, the maker of high-quality shoes, is working with Bandai Namco, the company that makes the Tekken series, to make a pair of sneakers. The fun competition is part of the franchise’s 30th anniversary celebrations. You can get your own pair for $250 or the equivalent in your country, though they’ll probably be worth a lot more on the sneakerhead black market.

Two pairs of Tekken 8 x Nike Air Foamposite One Fist sneakers are set to come out in September 2024, according to shoe fan Sole Retriever (thanks, VGC). The designs are based on Kazuya and Jin, two main characters in the series. You can get them at Nike and some other stores. People who like hypebeasts and fighting games are likely to buy these quickly, so if you like Tekken and shoes that make people talk, you should probably act fast.

Should Bandai Namco and Nike work together? What do you think? Are you going to fight for your own pair? Make sure to take good care of your shoes and keep their value in the comments section below.

 

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You can now preorder the official Elden Ring: Shadow of the Erdtree strategy guide

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There will soon be a new book in Future Press’s Books of Knowledge series, which is FromSoftware’s officially licensed line of hardcover strategy guides. This will help players who are having trouble with Elden Ring’s Shadow of the Erdtree expansion. The base game came with two books, and now you can get the unholy trinity for $45 (or the equivalent amount in your currency). It will ship on September 30th.

Like the first two games, The Lands Between and Shards of Shattering, Shadow of the Erdtree is both a complete guide to how to play and a beautiful artbook with full-page pictures of enemies, landscapes, and weapons. This big book has 352 pages and is likely to sell out quickly, based on how quickly the ones that came before it did.

Do you know a lot about strategy guides? You could read the first two Books of Knowledge. If so, what did you think of them? Leave a comment below and let us know.

 

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