It’s definitely more than just a trend at this point, but eSports have become a big part of the industry. We’ve come so far in terms of development that even other sports teams have their own eSports divisions. However, a big surprise came around the moment Fernando Alonso, a Spanish F1 Racing competitor announced an eSports team expansion.
McLaren Honda driver Fernando Alonso has launched an eSports team in partnership with Logitech, with Alonso serving as a team principal. The FA Racing G2 Logitech G team will expand across multiple games in various platforms. This team’s announcement came with a Tweet from Fernando himself:
We are excited to officially announce our joint venture with @alo_oficial to create @FAracingG2 supported by @LogitechG! pic.twitter.com/t3j3dsWUlh
— G2 Esports (@G2esports) November 23, 2017
The team creation came shortly after McLaren appointed Rudy van Buren as an official sim driver following a “World’s Fastest Gamer” competition. McLaren is also the first racing team with its own eSports director. One of the first competitors for the team is the F1 eSports league finalist Cem Bolukbasi.
Alonso explained the move as a logical extension. Each F1 driver is a “gamer at heart,” he said, and virtual racing opens doors for a younger audience that might not get a chance to race in the real world.
Another reason behind this decision is the marketing aspect, since the scene is very popular among younger audiences, it’s easier to have a promotional tool that can get fans excited and might even lead to some taking up motorsport as a career.
This is going to be simply amazing to look at. Especially considering that eSports teams are having such a big mainstream appeal nowadays. We saw the fact that the Olympic games committee is thinking about adding eSports to their lineup. And now, we’re seeing competitive teams coming from all sorts of places. This is definitely the best moment to be an aspiring competitive gamer, so start honing your skills!
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