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Android

Super Mario Run Turns A Tidy Profit

Featured Image courtesy of bgr.com
Super Mario Run Turns A Tidy Profit
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Matt Davis
January 31, 2017

Nintendo’s first real mobile game, Super Mario Run, has done surprisingly well. The game is available to try for free, but for those who wish to unlock the full experience, Super Mario Run is unlockable for $10. The price is relatively expensive in a market where most mobile games are available for a dollar or two, but Nintendo reports that more than 5% of players have paid to unlock the full game. While that may not seem like a lot of players, the majority of cheaper mobile games see a purchase rate of less than 5%.

The Wall Stree Journal reported that Super Mario Run has been downloaded more than 78 million times. With the 5% conversion rate, that amounts to roughly 53 million dollars in revenue for Nintendo. Though these metrics are impressive, Nintendo CEO Tatsumi Kimishima said in an earnings report that the company had hoped for a purchase rate percentage in the double digits. This report also reported third quarter earnings for the company of 569 million dollars with the biggest profit coming from the wild success of Pokemon Sun And Moon which shipped 15 million copies. The Wii U sold terribly this holiday season, but that’s not surprising considering production will stop soon in preparation for the Nintendo Switch.

This report also reported third quarter earnings for the company of 569 million dollars with the biggest profit coming from the wild success of Pokemon Sun And Moon which shipped 15 million copies. The Wii U sold terribly this holiday season, but that’s not surprising considering production will stop soon in preparation for the Nintendo Switch.

Though this is the first mobile game from Nintendo, it certainly won’t be the last. Fire Emblem: Heroes is set for a launch this Thursday and an Animal Crossing game for mobile will be released sometime after April of this year. It’s unlikely that these titles will pull the same numbers as Super Mario Run, but it looks like Nintendo’s capitalizing on the success of their first release and expanding future development for mobile devices.

 

 

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Android
January 31, 2017
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Matt Davis

Who doesn’t enjoy listening to a good story. Personally I love reading about the people who inspire me and what it took for them to achieve their success. As I am a bit of a self confessed tech geek I think there is no better way to discover these stories than by reading every day some articles or the newspaper . My bookcases are filled with good tech biographies, they remind me that anyone can be a success. So even if you come from an underprivileged part of society or you aren’t the smartest person in the room we all have a chance to reach the top. The same message shines in my beliefs. All it takes to succeed is a good idea, a little risk and a lot of hard work and any geek can become a success. VENI VIDI VICI .

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