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In Conversation With Yu-Gi-Oh! Duel Links Producer Kenichi Kataoka

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I recently got the chance to interview Yu-Gi-Oh! Duel Links Producer, Kenichi Kataoka. You may not know his name, but you’ve definitely seen his work. He’s worked on the game practically since its inception. In our interview, Kenichi took us through Duel Links’ inner workings while dropping small tidbits of what we can expect to see in future updates.

Just Lunning: What makes a card a good fit for the Duel Links card selection?

Kenichi Kataoka: We add cards to the game in a way that promotes Deck diversity. Therefore, we try to add cards that are not too overpowered for the Duel Links metagame.

JL: You have somewhat recently added the card Ojamandala, a card which does not exist in the OCG/TCG but comes straight from the anime. What made you decide to branch out the card pool from the original format? And is this something we can expect more of in the future?

K: As stated above, our interest is to promote Deck diversity. “Ojamandala” was added to the game as we believed it could create new, unique strategies. We are considering adding more non-TCG cards in the future.

JL: How did you get into Yu-Gi-Oh?

K: I first got into the series during the manga’s original run in Shonen Jump.

JL: As you know, the TCG is releasing products for in-paper Speed Dueling. Has Duel Links been a part of that discussion?

K: We aren’t directly involved, but we do keep in touch with the people working on it.

JL: What was the most well-received in-app event?

K: It’s different depending on the demographic. For casual players, the Pegasus event. For hardcore players, the KC Cup.

JL: Recent TCG sets have included small card support engines for old decks (Amazon, for example) which were lackluster in paper but extremely strong in Duel Links. Are there cards in the TCG specifically designed to be eventually included in Duel Links?

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K: So far, no cards have been designed specifically for Duel Links. However, our level designers often strive to make archetypes that saw little use in the TCG popular in Duel Links.

JL: How does the testing process for cards differ between the card game and Duel Links?

K: It differs little from the TCG side. However, we do have to take Skills into consideration when testing, as it is a unique feature to Duel Links that affects the gameplay greatly.

JL: How important is community feedback when implementing new features/events into Duel Links?

K: We value community feedback very much. We keep an eye on major online communities, as well as our survey results, which (if not in Japanese) we translate into Japanese and share amongst the dev team. It would be safe to say that all our new events and features reflect user feedback to a certain degree.

JL: Has the massive success of Duel Links been a surprise to the team? It looks to easily be the most popular Yu-Gi-Oh! video game of all time.

K: We knew the game would be popular, as we were confident in its quality. What surprised us was the quantity of people it attracted. Duel Links was created with all Yu-Gi-Oh! fans (OCG/TCG, anime, and manga) in mind, but we greatly underestimated how huge that audience is. We simply did not realize how many people around the world love Yu-Gi-Oh!

JL: Duel Links’ Steam release was fairly well received. Is there a chance we could see it ported to other consoles like the Nintendo Switch?

K: We have considered this in the past, but currently have no plans to do so. The main reason being that Duel Links is a game that is constantly updated, and the slower pace of consoles would not be a good fit.

JL: How did the plot for Duel Links come together? Has Noah’s Virtual World from the Yu-Gi-Oh! Anime played a part in the creation of the Duel Links virtual world?

K: Duel Links wasn’t really inspired by a single source, and is a whole new world in and of itself. However, we did structure the world of Duel Links in a way that it can accommodate all Yu-Gi-Oh! anime series as well as hold various events.

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JL: Being an online only game, hacking can be a major problem for the community. How much work goes into protecting the game from hackers or other online threats?

K: We always keep an eye out for hacking and cheating, and check our user inquiries regarding such things regularly. All I can say is that we do put a lot of our resources into preventing hacking and cheating.

JL: Are there any plans to go back and update older card boxes?

K: There are no plans as of now.

JL: How often is the meta of Duel Links looked at? Is there a temptation to try immediately shake things up if a meta becomes stale or if a particular deck becomes dominant?

K: We look at the metagame and how players are playing the game every day, and share the information amongst the dev team. The temptation to drastically alter the meta is definitely there, but we try to hold ourselves back as we don’t want older cards that players invested in to become outdated too fast.

While this wasn’t touched on during our interview, Duel Links is rumored to receive a story mode in 2019. The story is said to take place in the games’ recently added Yu-Gi-Oh! 5Ds world. Kenichi also hinted that his staff is currently brainstorming how to incorporate a draft mode into the game.

Yu-Gi-Oh! Duel Links is currently available on iOS, Android, and Steam.

I'm a comedy writer living in NYC with a devotion to the PlayStation brand and a nasty anime obsession. When I'm not writing for the site, you can find me playing games or watching some form of television.

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Google Chrome now has a ‘picture-in-picture’ feature

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Google is getting ready to make a big change to how its Chrome browser works. This is because new browsers from startups like Arc are making the market more competitive. The company said on Wednesday that it will be adding a new feature called “Minimized Custom Tabs” that will let users tap to switch between a native app and their web content. When you do this, the Custom Tab turns into a small window that floats above the content of the native app.

The new feature is all about using Custom Tabs, which is a feature in Android browsers that lets app developers make their own browser experience right in their app. Users don’t have to open their browser or a WebView, which doesn’t support all of the web platform’s features. Custom tabs let users stay in their app while browsing. Custom tabs can help developers keep users in their apps longer and keep them from leaving and never coming back.

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If you make the Custom Tab into a picture-in-picture window, switching to the web view might feel more natural, like you’re still in the native app. People who send their customers to a website to sign up for accounts or subscriptions might also find this change useful, since it makes it easier for users to switch between the website and the native app.

After being shrunk down to the picture-in-picture window, the Custom Tab can be pushed to the side of the screen. Users can tap on a down arrow to bring the page back to the picture-in-picture window when it is full screen.

The new web experience comes at a time when Google is making it easier for Android users to connect to the web. People can find their way to the web with AI-powered features like Circle to Search and other integrations that let them do things like circle or highlight items.

The change is coming to the newest version of Chrome (M124), and developers who already use Chrome’s Custom Tabs will see it automatically. Google says that the change only affects Chrome browsers, but it hopes that other browser makers will add changes like these.

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TikTok Shop is now introducing its collection of pre-owned high-end fashion items to customers in the United Kingdom

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TikTok Shop, the social commerce marketplace of TikTok, is introducing a new section dedicated to secondhand luxury items in the United Kingdom. This move positions TikTok Shop in direct rivalry with existing platforms such as The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari. The offering has been present at TikTok Shop U.S. for a duration exceeding six months.

The addition of this new category enables clients in the United Kingdom to conveniently buy second-hand luxury garments, designer purses, and various accessories from within the TikTok application. Upon its inception, the platform offers a selection of only five British brands, namely Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt, and Break Archive.

Since its introduction in 2022, TikTok Shop has generated sales of approximately $1 billion or more in merchandise value. Nevertheless, despite its triumph, some contend that TikTok Shop is undermining the short-form video-sharing platform, alleging that counterfeit and substandard merchandise are inundating the market. The purchase of pre-owned luxury goods online carries the greatest danger of encountering counterfeit products, even for major e-commerce platforms such as Amazon, eBay, and others, which also struggle with ensuring authenticity.

TikTok Shop, like other resale marketplaces, implements an anti-counterfeit policy that ensures a complete reimbursement in the event that a seller is verified to have sold a counterfeit item. Bloomberg has disclosed that the corporation is engaged in discussions with luxury goods company LVMH to enhance efforts to combat counterfeiting.

Every secondhand brand on TikTok Shop in the U.S. must possess certificates from third-party authenticators. TikTok collaborated with authentication providers Entrupy and Real Authentication to verify the authenticity of designer handbags available on the platform.

Concurrently, a representative from TikTok informed me that the five British brands each possess their own internal verification procedure. They declined to provide the commencement date for accepting secondhand brands other than their own.

TikTok Shop’s introduction of a used luxury category is a calculated maneuver to access the expanding market for previously owned high-end goods. The secondhand luxury market is a prosperous industry valued at around $49.3 billion (€45 billion) in 2023, with global sales of pre-owned designer items.

Moreover, this expansion is in line with the growing inclination of individuals towards adopting preloved fashion, and it creates new opportunities for secondhand brands in the U.K. to access a broader client demographic. The prevalence of secondhand fashion on TikTok is apparent, as seen by more than 144,000 TikTok postings utilizing the hashtag #secondhandfashion, resulting in nearly 1.2 billion views.

Today’s statement follows closely after the U.S. House of Representatives passed a bill mandating that ByteDance sell TikTok or else risk a ban in the U.S. This bill seems to be gaining favor in the Senate. An embargo would have a significant impact on American merchants who sell their products on the application. As per the company’s statement, the brief video-sharing application produced a total of $14.7 billion in revenue for small- to mid-size enterprises in the year 2023.

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Airchat, developed by Naval Ravikant, is a social application that focuses on conversation rather than written messages

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Airchat is a recently developed social media application that promotes and encourages users to engage in open and spontaneous conversations.

Last year, a previous iteration of Airchat was released. However, yesterday the team, which included Naval Ravikant, the founder of AngelList, and Brian Norgard, a former product executive for Tinder, rebuilt the application and reintroduced it on both iOS and Android platforms. At present, Airchat is exclusively accessible via invitation. However, it has already achieved a ranking of #27 in the social networking category on Apple’s App Store.

Airchat has a user interface that is visually familiar and easy to understand. Users can follow other users, navigate through a feed of posts, and interact with those posts by replying, liking, and sharing them. The distinction comes from the fact that the content consists of audio recordings for both posts and replies, which are subsequently converted into written form by the application.

Airchat automatically starts sending messages, which you can quickly navigate through by vertically swiping up and down. If you have the desire, you have the option to pause the audio and only read the text. Additionally, users have the capability to exchange photographs and videos. However, it appears that audio is the main point of interest for everyone, and Ravikant explains that it has the potential to significantly change the way social apps function, especially when contrasted to text-based platforms.

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Upon my recent enrollment in Airchat, the majority of the messages I encountered pertained to the application itself. Notably, Ravikant and Norgard actively engaged in responding to inquiries and seeking input from users.

“All humans are inherently capable of harmonious interactions with one another; it simply necessitates the use of our innate communication abilities,” Ravikant stated. “The prevalence of online text-only media has created the false belief that people are unable to get along, when in reality, everyone is capable of getting along.”

Past instances have seen digital entrepreneurs placing their bets on speech as the upcoming significant trend in social media. However, Airchat’s utilization of asynchronous, threaded messages provides a distinct experience compared to the transient live chat rooms that briefly gained popularity on Clubhouse and Twitter Spaces. Norgard claimed that this method eliminates the obstacle of stage fright when it comes to participation, as individuals have the freedom to make multiple attempts at producing a message without anybody being aware.

Indeed, he stated that during discussions with the first users, the team discovered that the majority of individuals currently utilizing AirChat exhibit introverted and timid characteristics.

Personally, I have not yet persuaded myself to publish anything. I was primarily intrigued by observing how other individuals were utilizing the application. Additionally, I had a complex emotional connection with the auditory perception of my own speech.

However, there is value in listening to Ravikant and Norgard articulate their perspective instead of solely relying on written transcriptions, as the latter may overlook subtle aspects such as excitement and tone. I am particularly interested in observing how deadpan humor and shitposting are conveyed, or not, in audio format.

I also encountered some difficulty with the velocity. The application automatically sets the audio playing to double the normal speed, which I found to be artificial, especially considering that the main purpose is to promote human interaction. To reset the speed, simply press and hold the pause button. However, when the speed is set to 1x, I observed that I would begin to skim through longer postings while listening, and I would often jump forward before listening to the entire audio. However, perhaps that is acceptable.

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However, Ravikant’s conviction in the efficacy of speech to reduce hostility does not always obviate the requirement for content-filtering functionalities. According to him, the feed operates based on intricate regulations that aim to conceal spam, trolls, and those that either you or they may prefer not to receive messages from. However, at the time of publication, he had not yet replied to a subsequent user inquiry regarding content moderation.

When questioned about monetization, namely the introduction of advertisements, whether in audio format or otherwise, Ravikant stated that the company is currently not under any obligation to generate revenue. (He characterized himself as “not the exclusive investor” but rather as a significant stakeholder in the company.)

“Monetization is of little importance to me,” he stated. “We will operate this project with minimal financial resources if necessary.”

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