Apple’s new iPad Pro is once again surprising everyone with its popularity and hype. Launched in tandem with the Apple Pencil and Smart keyboard, the iPad Pro is one of the first hybrid devices Apple made, although Tim Cook won’t appreciate me calling the iPad Pro a hybrid. The iPad Pro has only been available for a couple of weeks, but analysts are already over the roof with their predictions about how much the tablet will make Apple in revenues.
According to RBC Capital Markets analysts, at least 3 million of Apple’s iPad Pro are expected to be sold in three months since its launch. Estimates of analysts suggest that the Cupertino company is expected to make approximately $2.4 billion revenue out of iPad Pro sales only. The estimations were based on the iPad Pro price for the cheapest model, which sits at around $800. If Apple sold 3 million of the base models, their overall profit out of sales would be $2.4 billion. If we count more expensive iPad Pro prices, that sum is bound to increase.
These predictions assume that Apple’s iPad Pro is going to be a hit, but the company has not yet disclosed how sales are going. Tim Cook seemed to be confident in the last few press conferences, but his agitated state of late does suggest that there might be trouble within the company. However, until now, the iPad Pro tablet seems to be quite successful, with a lot of positive reviews coming in already. Although these predictions are only estimates, we wouldn’t be surprised if the analysts’ numbers end up being accurate.
Moreover, following the iPad Pro teardown done by iFixit and the components that revealed, correlated with the descriptive statements from the analyst agency, the general consesus is that Apple is making $200 in profit off of every iPad Pro they sell. That’s a pretty big number, but it’s not surprising since the profits the company makes on iPhone sales are also pretty close to $200 per unit. I guess we might have found the golden rule Apple is following when discussing revenue opportunities and estimates. Although this information is only speculative at this time, since Apple has not disclosed financial information about iPad Pro sales or development.
It’s interesting to corroborate analyst information with hardware teardowns to see what each device is made of, how easy it is to fix and whether the customer is getting ripped off. The iPad Pro has a very low repairability score of 3 out of 10, but the components within are durable and generally fail-safe. If Apple is making $200 off of every iPad Pro sold, their revenue is bound to stay as high as until now – if not higher.