It’s a rough week for YouTube star Felix Kjellberg, known online by the handle PewDiePie. YouTube announced that it had canceled the second season of the YouTuber’s reality show, “Scare PewDiePie” and taken the channel off of Google’s premium advertising platform intended for “brand safe” channels. Disney’s Maker Studios also announced that they were severing ties with PewDiePie, which may be a decent blow to Kjellberg’s income. The reason both YouTube and Disney dumped PewDiePie lies in the fact that nine videos were found by the Wallstreet Jounal featuring Nazi imagery and Anti-Semitic content.

A Maker studios representative told the journal that “Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case, and the resulting videos are inappropriate.”

PewDiePie is among some of the most successful stars on YouTube, with a total view count of over 14 billion and over 53 million subscribers. In 2016, he was on Time’s magazine’s list of the world’s 100 most influential people.

Most recently, PewDiePie paid a couple of Indian men to hold up a sign that said “Death to all Jews” and responded to critics by saying that it was “just a joke”.

Kjellberg defended his content in a recent tumblr post, saying “I think of the content that I create as entertainment, and not a place for any serious political commentary. I know my audience understand that, and that is why they come to my channel. Though this was not my intention, I understand that these jokes were ultimately offensive.”

PewDiePie clearly went way too far with this content. While racist jokes may be funny among certain groups, placing it on a platform to be viewed by millions and paying random people to hold up a sign calling for the death of a race is clearly not a smart choice. It’s hard to feel bad for Kjellberg as these decisions he made were clearly in poor taste.