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Who is Shuntaro Furukawa? A Look Into Nintendo’s New President

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A few hours ago, the current Nintendo President Tatsumi Kimishima has announced his retirement from the company in June. The person who will be taking the chair now is none other than Shuntaro Furukawa. A lot of people wonder who this 46-year-old man is and why he is the new leader of Nintendo. Well, we’re going to take a few minutes to talk about Nintendo’s new President.

Shuntaro Furukawa is a man born and raised in Tokyo, Japan. His year of birth is 1972 and he spent a long time playing Famicom games like many of the children of that generation. Furukawa has worked in Nintendo ever since 1994. However, he has been focusing on marketing more than anything else. Currently, he’s the leader of Nintendo’s Global Marketing Department.

Of course, there is also the fact that he has spent over 10 years working in Germany. In 2012 he helped The Pokemon Company as its outside Director as well. The basic conclusion that has to be drawn from this is that he has been affiliated with Nintendo for quite a long time, so he isn’t a name unknown for the insiders at the company.

He’s an individual who is very fluent in 3 different languages – English, German and Japanese – and has helped with some of Nintendo’s latest projects to become the success they are today. In fact, he was involved with a lot of marketing efforts for the Nintendo Switch and, well, we know how much of a success that console has been for Nintendo.

Not only that, his recent interviews have made him look like a visionary and a person who defies the status quo. “As a member of management with Super Mario’s creator Shigeru Miyamoto (…) I expect to say what needs to be said to run the company.” He said to Bloomberg in an interview.

A final, but no-less-important detail to be mentioned about Nintendo’s new Prez is the positive reaction analysts had over Furukawa’s new appointment. “Furukawa comes across as thoughtful, very knowledgeable and quite well informed,” said Atul Goyal, an analyst at Jefferies Group, who has met him several times in person.

“The key thing here is that management is getting younger,” said Satoshi Kurihara, an analyst at Tokai Tokyo Research Institute. “They will have to execute the Switch’s growth plan, so in that sense, this is a new start.”

Now that you know who Nintendo’s new President is. Do you think he will bring Nintendo to the top of the charts? Do you think the younger blood can be a great asset? There’s a lot to be discussed about this person so you can leave your comments below!

I always wanted to be a journalist who listens. The Voice of the Unspoken and someone heavily involved in the gaming community. From playing as a leader of a competitive multi-branch team to organizing tournaments for the competitive scene to being involved in a lot of gaming communities. I want to keep moving forward as a journalist.

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Ubisoft says that future Assassin’s Creed games will need more time to be made

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As Assassin’s Creed Shadows is about to sneak up on people in November, Ubisoft says that the time between developing games needs to be longer to find the “right balance.” Shadows has been in development for four years, longer than any other game in the series up to this point. That includes the huge open-world epics Assassin’s Creed Odyssey and Assassin’s Creed Valhalla.

Shadows lead producer Karl Onnée (thanks, GamesIndustry.biz) says that the latest AC game took 25% longer to make than Valhalla. He says this is necessary to keep the quality of the series that it is known for: “It’s always a balance between time and costs, but the more time you have, the more you can iterate.” You can speed up a project by adding more people to it, but that doesn’t give you more time to make changes.

Onnée says this has as much to do with immersion and aesthetics as it does with fixing bugs and smoothing out pixels. This is because the development team needs time to learn about each new historical setting: “We are trying to make a game that is as real as possible.” We’re proud of it, and the process took a long time. In feudal Japan, building a house is very different from building a house in France or England in the Middle Ages. As an artist, you need to learn where to put things in a feudal Japanese home. For example, food might not belong there. Get all the information you need and learn it. That process takes a long time.”

You’ll have to wait a little longer for Ubisoft to work on each game. Are you okay with that? In what part of Shadows are you now? Is it interesting to you? Leave a comment below and let us know.

 

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You can now pre-order Lollipop Chainsaw RePOP on PS5

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You can now pre-order Lollipop Chainsaw RePOP, a remaster that Dragami Games and Capcom both created. You can now pre-order the PS5 game on the PS Store for $44.99 or £39.99. If you have PS Plus, you can get an extra 10% off the price.

The company put out a new trailer with about three minutes of gameplay to mark the start of the pre-order period. Lollipop Chainsaw RePOP is a remaster of Grasshopper Manufacture’s crazy action game from 2012. You play as Juliet, a high school student who fights off waves of zombies.

The remaster adds RePOP mode, an alternative mode that swaps out the blood and gore for fun visual effects. It also adds a bunch of other features and improvements that make the game better overall. You can expect the graphics and sound to be better as well.

The game will now come out on September 12, 2024, instead of September 12, 2024. Are you excited to get back to this? Please cheer us on in the section below.

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This Call of Duty: Black Ops 6 zombies trailer is way too expensive

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Is there really anyone who is following the story of Call of Duty’s zombie mode? We’ve known about the story in a vague way for a while, but we couldn’t tell you anything about it. It looks like the “Dark Aether” story will continue in Black Ops 6, but we don’t really know what that means.

For those of you who care, here is the official blurb with some background: “Requiem, led by the CIA, finally closed the last-dimensional portal, sending its inhabitants back to the nightmare world known as the Dark Aether, after two years of fighting zombie outbreaks around the world during the Call of Duty: Black Ops Cold War timeline.”

Wait, there’s more! “Agent Samantha Maxis gave her life to seal this weird dimension from the inside out.” Even worse things were to come: senior staff members of Requiem were arrested without a reason by the Project Director, who turned out to be Edward Richtofen.

Black Ops 6 will take place about five years later, and it looks like it will show more about Richtofen’s goals and motivations. The most important thing is that you will probably be shooting an unimaginable number of zombies in the head. This week, on August 8, there will be a full reveal of the gameplay, so keep an eye out for that.

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