A few hours ago, the current Nintendo President Tatsumi Kimishima has announced his retirement from the company in June. The person who will be taking the chair now is none other than Shuntaro Furukawa. A lot of people wonder who this 46-year-old man is and why he is the new leader of Nintendo. Well, we’re going to take a few minutes to talk about Nintendo’s new President.
Shuntaro Furukawa is a man born and raised in Tokyo, Japan. His year of birth is 1972 and he spent a long time playing Famicom games like many of the children of that generation. Furukawa has worked in Nintendo ever since 1994. However, he has been focusing on marketing more than anything else. Currently, he’s the leader of Nintendo’s Global Marketing Department.
Of course, there is also the fact that he has spent over 10 years working in Germany. In 2012 he helped The Pokemon Company as its outside Director as well. The basic conclusion that has to be drawn from this is that he has been affiliated with Nintendo for quite a long time, so he isn’t a name unknown for the insiders at the company.
He’s an individual who is very fluent in 3 different languages – English, German and Japanese – and has helped with some of Nintendo’s latest projects to become the success they are today. In fact, he was involved with a lot of marketing efforts for the Nintendo Switch and, well, we know how much of a success that console has been for Nintendo.
Not only that, his recent interviews have made him look like a visionary and a person who defies the status quo. “As a member of management with Super Mario’s creator Shigeru Miyamoto (…) I expect to say what needs to be said to run the company.” He said to Bloomberg in an interview.
A final, but no-less-important detail to be mentioned about Nintendo’s new Prez is the positive reaction analysts had over Furukawa’s new appointment. “Furukawa comes across as thoughtful, very knowledgeable and quite well informed,” said Atul Goyal, an analyst at Jefferies Group, who has met him several times in person.
“The key thing here is that management is getting younger,” said Satoshi Kurihara, an analyst at Tokai Tokyo Research Institute. “They will have to execute the Switch’s growth plan, so in that sense, this is a new start.”
Now that you know who Nintendo’s new President is. Do you think he will bring Nintendo to the top of the charts? Do you think the younger blood can be a great asset? There’s a lot to be discussed about this person so you can leave your comments below!