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Apple Spending $1B to Create New Austin Campus

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In a move to expand within the US Apple has decided to build a $1B campus in Austin, Texas. Apple also plans to set up other offices in numerous cities mostly on the west coast while also expanding their operations in other cities. Other cities include San Diego, Culver, and Seattle. In addition to building offices in those cities, Apple plans on expanding offices in New York, Pittsburg, and Boulder. The Austin campus is expected to eventually employ 15,000 individuals. The other expansions are expected to employ thousands and hundreds more than they already do. Apple already employs 90,000 people in the US.

Apple proposed several years ago to expand in the US in an effort to create more jobs and bring more business to America. They expect to spend $20B in their expansion over the next five years. Apple has been slowly trying to bring in more business and workers into their expansion projects. Many expect them to be successful in their US endeavors. Each separate office location is expected to employ at least 1000 people. Apple has been investing heavily into other US businesses and expanding their reach even deeper. Apple is making a strong effort to bring jobs and employment back to the US where the company was founded. Whether this is to take advantage of the tax breaks or perhaps only to employ more American workers none can truly tell.

Geek Culture

WD Black’s PS5 SSDs Now Offer 4TB for $550

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Western Digital’s PlayStation-licensed SSDs are available for PS5 upgrades. The WD_BLACK SN850P NVMeTM SSD, a collaboration we knew was coming, costs $549.99 USD for the 4TB.

To clarify, you don’t need a licensed SSD to upgrade your machine, and there are cheaper options. PlayStation printing costs more. However, such licensing provides security, so we don’t judge.

Is this official partnership good? Will you buy a sweet SSD? Fast-load comments.

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Blizzard is developing two Diablo 4 expansions

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Diablo 4’s post-launch support will keep you playing for years, according to Blizzard. General manager Rod Fergusson confirmed two expansions and free content updates.

“As I sit here, we’re about to launch the main game; we’re finishing up season one; we’re working on season two; we’re working on expansion one; we’re kicking off expansion two,” he told PC Gamer on the Kinda Funny Xcast. These two DLCs may release sooner than expected. Fergusson says the live service model lets Blizzard release content faster than Diablo III.

With tens of hours of content in the base game, Diablo 4 is massive. This could be Destiny 2 or Genshin Impact, with seasons and DLC. That thought excites or frightens you. Leave a comment and check out our Diablo 4 guide for help with the PS5 and PS4 games.

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Geek Culture

Summer Game Fest’s Geoff Keighley Says E3 Killed Itself

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Geoff Keighley hosts the Summer Game Fest showcase and has been the subject of some of our most transcendent art.

Keighley commented on E3’s death and the persistent, pernicious perception that he pulled the trigger (repeatedly) just days before this year’s show on June 8.

“I think E3 sort of killed itself,” Keighley told VGC. I understand why people say [Summer Game Fest killed E3], but I think we created Summer Game Fest because I saw E3’s wheels falling off.”

Keighley’s history is inextricably linked to E3’s, making the slow-motion murder almost Shakespearean.

“Everyone we’ve been working with, we’ve been working with for months around Summer Game Fest,” Keighley said, suggesting that both could have existed. “So there was a world where Summer Game Fest and E3 would have co-existed, and we had talked a lot to ReedPop [the E3 event organizer] about that possibility because they were focused much more on a big trade event and consumer event, and that’s not what we were doing with Summer Game Fest.”

“I didn’t really see it as competitive; I questioned the viability of what their plan was, but if the industry wanted that and wanted to support that, I think people could have done both,” Keighley says of the possibility of E3 competing with Summer Game Fest for game announcements. Some companies considered announcing their game with us and making it consumer-playable at E3.

What’s your take on Keighley’s role? Right time, right place, or Machiavellian mastermind?

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