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Podcast Outlets Gimlet And Anchor Acquired By Spotify

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Streaming has become a massive outlet for media over the years, turning into the premiere method of listening to various music and podcasts all over the world. While the music download industry has been taken over by the likes of Apple iTunes, music and media streaming is ruled by another company: Spotify. And starting today, the popular streaming service is opening its doors for two podcasting companies, Gimlet Media and Anchor, to broaden its scope even more.

Gimlet — a premiere podcasting company offering tons of exclusive, top-tier shows — and Anchor — a podcast creation outlet for rising podcasters — are now a part of the Spotify family in a move that looks to expand the streaming brand. Music streaming has already been the company’s trademark feature, but now with shows like Reply All, The Pitch and Conviction are added to the service.

“These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience as well as enhance the Spotify brand” — Spotify CEO and co-founder, Daniel Ek

The press release from Spotify noted its fourth quarter earnings of 2018, and with the profit increase exceeding expectations came these two big acquisitions. By beefing up their podcast library with Gimlet and adding a source for future podcasters to start-up their own shows with Anchor, Spotify doesn’t seem content with being the world’s leader in music streaming; but in podcasting, as well.

By purchasing Gimlet, Spotify offers listeners the exclusive options of enjoying hit shows that expand through their impressive library of content. Podcasts have blown up in the previous half decade, making the move to become a powerful name in the future of engaging media an all-too important one for the multi-million dollar company.

And with landing Anchor, Spotify is now one of the leading sources in allowing content creators a space to chase their podcasting dreams. Anchor provides an easy-to-use program and tool kit that allows beginners and expert creators the chance to have their shows heard, with the added possibility of earning some dough while they’re at it. If you’re just hopping into the podcasting business, it’s might benefit you best to start with Anchor.

Spotify CEO, Daniel Ek, doesn’t appear to be slowing the expansion train anytime soon, either. Spotify is eyeing more acquisitions later in the year looking to spend somewhere between $400 and $500 million dollars in future assets. Edging itself to stay ahead of the pack in terms of new podcasting applications, Spotify is lining itself up to stay on top for quite a while.

With the future of audio seemingly comfortable to stay in the arms of the convenient streaming platform, Spotify is making bold moves to stay ahead of the pack as an industry leader — similar to how Netflix is leading the way for video streaming services. Spotify continues its growth with rising numbers of both its regular subscribers, as well as premiere members. If the fourth quarter earnings of 2018 is anything to go by, Spotify is making the right moves in securing its spot at the top of the streaming industry. And adding quality podcasting programs only looks benefit Spotify in the near future.

 

Source: Spotify Press, (2)

Writer and avid gamer, Chris will put together an article to keep the reader engaged, informed and moderately happy for a solid 4 minutes. That my friend, is no easy feat.

Apps

Threads finally starts its own program to check facts

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Meta’s latest social network, Threads, is launching its own fact-checking initiative after leveraging Instagram and Facebook’s networks for a brief period.

Adam Mosseri, the CEO of Instagram, stated that the company has recently implemented a feature that allows fact-checkers to assess and label false content on threads. Nevertheless, Mosseri refrained from providing specific information regarding the exact timing of the program’s implementation and whether it was restricted to certain geographical regions.

The fact-checking partners for Threads—which organizations are affiliated with Meta—are not clearly specified. We have requested additional information from the company and will revise the story accordingly upon receiving a response.

The upcoming U.S. elections appear to be the main driving force behind the decision. India is currently in the midst of its general elections. However, it is improbable that a social network would implement a fact-checking program specifically during an election cycle rather than initiating the project prior to the elections.

In December, Meta announced its intention to implement the fact-checking program on Threads.

“At present, we align the fact-check ratings from Facebook or Instagram with Threads. However, our objective is to empower fact-checking partners to evaluate and assign ratings to misinformation on the application,” Mosseri stated in a post during that period.

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Google developed several pioneering social applications for Android, such as Twitter and various others

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Here is a lesser-known piece of startup history that may not be widely known outside of the technology companies themselves: Google itself developed the initial iterations of well-known Android applications, such as Twitter. The revelation was made during a recent podcast featuring Sara Beykpour, the former senior director of product management at Twitter and current co-founder of the AI news startup Particle.

Beykpour discusses her involvement in Twitter’s past in a podcast with Lightspeed partner Michael Mignano. She details her employment at Twitter in 2009, where she started as a tools engineer, during a time when the company had a workforce of approximately 75 individuals. Subsequently, Beykpour transitioned to working on mobile applications at Twitter during a period when third-party applications were gaining traction on different platforms, such as BlackBerry and iOS. Twitter bought one of those applications, called Loren Brichter’s Tweetie, and used it as the basis for its initial official iOS app.

Beykpour stated that Twitter’s Android app originated from Google.

The Twitter for Android client was a prototype app that Google created and gave to them, according to her statement on the podcast. “During that period, Google developed all the popular social apps such as Foursquare and Twitter, resulting in a similar appearance among them.”

Mignano interrupted, requesting clarification on the matter. Did Google develop applications in order to encourage companies to adopt Android?

“Yes, precisely,” Beykpour replied.

Following that, Twitter took over control of the Google-developed Android app and started to improve its features. According to her, Beykpour was the company’s second Android engineer.

Google documented its efforts on the Android Twitter client in a blog post in 2010. However, the media coverage during that time failed to acknowledge Google’s contribution, resulting in this aspect of internet history being overlooked. Google’s post details the integration of early Android best practices into the Twitter app. Beykpour informed TechCrunch that Virgil Dobjanschi, the post’s author, held the primary role of software engineer.

“We were expected to direct any inquiries to him,” she recalls.

Beykpour also recounted additional anecdotes regarding Twitter’s early stages. As an example, she was involved in the development of Vine, Twitter’s video app, after returning to Twitter from working at Secret. She faced pressure to release Vine on Android before Instagram launched its own video product. According to her, she managed to meet the deadline by introducing Vine approximately two weeks prior to the release of Instagram Video.

The latter had a significant impact on Vine’s metrics, and according to Beykpour, it was the main factor that caused the downfall of the popular app.

She claimed that, even though it took several years for Vine to finally shut down, “that was the day when the signs of its demise became evident.”

At Twitter, Beykpour spearheaded the discontinuation of Vine’s product—an application that remains highly popular, to the extent that even Elon Musk, the new owner of Twitter/X, continues to playfully hint at its potential revival. However, Beykpour believes that Twitter made a sound decision regarding Vine, as he acknowledges that the app was not experiencing growth and was costly to maintain. She concedes that others may have a different perspective, possibly contending that Vine lacked sufficient resources or support from leadership. However, the ultimate reason for the closure was Vine’s effect on Twitter’s financial performance.

Beykpour also recounted a captivating anecdote regarding his experience working on Periscope. She left Secret and joined the startup just as Twitter purchased it. She recalls the necessity of rejoining Twitter using an alias in order to maintain secrecy about the acquisition for a period of time.

During her presentation on Twitter, she also discussed the challenges associated with acquiring the necessary resources to create and enhance products and features specifically designed for power users, such as journalists.

“Twitter faced difficulties in defining its user,” she stated, as it “relied heavily on conventional OKRs and metrics.” However, it was a reality that only a small proportion of individuals engage in tweeting, and within this subset, only a portion of them are responsible for creating the content that is truly desired by everyone. Beykpour acknowledges that quantifying this subset was a challenging task.

Currently at Particle, her expertise in developing Twitter is influencing the approach for the AI news application, which aims to facilitate the connection between individuals and the news that is relevant to their interests and happening in their vicinity.

“Particle represents a new approach to consuming your daily news,” Beykpour states in the podcast. The objective of the app is to offer a comprehensive and diverse outlook on news while also granting users access to journalism of exceptional quality. The startup is seeking alternative methods to generate revenue from reporting, in addition to advertisements, subscriptions, or micropayments. Nevertheless, the precise details of Particle’s approach are still under deliberation. The startup is presently engaging in discussions with potential publisher partners regarding the remuneration for their contributions.

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Mark Zuckerberg reports that Threads has a total of 150 million users who engage with the app on a monthly basis

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Threads, Meta’s alternative to Twitter and X, is experiencing consistent and steady growth. During the Q1 2024 earnings call, Mark Zuckerberg stated that the social network currently has over 150 million monthly active members, which is an increase from 130 million in February.

Threads made significant progress in integrating with ActivityPub, the decentralized protocol that powers networks such as Mastodon, during the last quarterly earnings conference. In March, the firm granted U.S.-based users who are 18 years of age or older the ability to link their accounts to the Fediverse, enabling their posts to be seen on other servers.

By June, the business intends to make its API available to a broad range of developers, enabling them to create experiences centered on the social network. Nevertheless, it remains uncertain whether Threads will enable developers to create comprehensive third-party clients.

Meta just introduced their AI chatbot on various platforms like Facebook, Messenger, WhatsApp, and Instagram. Threads was conspicuously omitted from this list, perhaps because of its lack of built-in direct messaging capabilities.

Threads introduced a new test feature on Wednesday that allows users to automatically archive their posts after a certain length of time. Additionally, users have the ability to store or remove specific postings from an archive and make them accessible to the public.

Threads is around nine months old, and Meta has consistently expanded its readership. Nevertheless, Threads cannot be considered a viable substitute for X, as Instagram’s head, Adam Mosseri, explicitly stated in October that Threads will not “amplify news on the platform.” However, Meta’s social network continues to grow in popularity. According to app analytics company Apptopia, Threads now has more daily active users in the U.S. than X, as Business Insider reported earlier this week.

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