While Tim Cook, Apple’s CEO was endorsing the number of Apple Music users who pay subscription, 6.5 million users to be exact, Spotify snatched the No.1 position in the iPhone App Stores ‘Top Grossing’ charts for the first time in US. Before that, Spotify, had the highest rank of No.3 which was hit earlier this year.
There are a number of factors which could’ve determined this bump for Apple Music, one of which could be the launch of the new iPhone 6s and 6s plus or it could be Apple Music’s fault, which has helped to introduce the idea of on-demand streaming to a larger audience of iPhone users, who could’ve compared the other options that they had and change their subscription to Spotify.
But the big problem is the timing of the happening, right when Apple Music’s free trial had finished, somebody else took their spot. Just after the trial started, Apple said that it had 11 million trial users. But who knows maybe from those 6.5 million users some of them forgot to cancel their subscription and they will sure have a surprise after they will see the bill.
According to the most recent public data that the company released in May, Apple Music has 15 Million users with free trials users included, but Spotify has 20 Million paying users out of 75 million active users.
However, Spotify hit number 1 in the Top Grossing rank before, but it was only for a few hours, now it remains to see how long Spotify can maintain that first spot.