Industry and Service
YouTube Introduces TrueView for Reach Program with Shorter Ads
Earlier today, YouTube has introduced a new development on ads so advertisers can maximize their reach with shorter versions of them. In other words, users might be getting shorter ads a lot more frequently than just longer ads that are skippable.
Now, advertisers will have the benefit of building bumper-like or longer ads to gain broader reach, while still allowing the ads to be skipped after 5 seconds like all TrueView ads.
This change is also meant to be of benefit towards Content Creators themselves. In previous occasions advertisers only paid when the viewer watches at least 30 seconds or to the end of the video.
Now, with the TrueView modification that’s going to be effective from today onwards, YouTube aims to combine the best of two worlds in a scheme that seemingly benefits everyone involved.
The company says the addition will expand advertisers’ options with TrueView ads. Depending on campaign objectives, advertisers can opt for TrueView for Views (standard) ads, TrueView for Action, or TrueView for Reach – all of which are skippable after 5 seconds.
The announcement made by YouTube states that “this format can help you to raise awareness among a broad set of customers — and do so within our 95% viewable and 95% audible environment.”
Now, you may have seen I have been sprinkling the words “Probably” or “Seemingly” a lot throughout this news. The reason why I did this is to emphasize that this concept works on paper but could leave a lot to be desired in execution.
As such, we can only expect to see the results of the new implementation after some real results come in. If it’s worth something, Samsung Electronics America said it was able to reach 50+ percent more people at half the CPM with TrueView for Reach, with Pepsi France saying that the format has seen higher completion rates for their 10-second video.
Industry and Service
Best Practices for Using Composite IBC Totes
According to the International Organization for Standardization (IOS), totes are classified into two categories. Let us take a closer look:
First, there are intermediate bulk container (IBC) totes that are described as rigid. These are often made from metal, wood, or fiberboard. They are designed as a single unit and do not call for additional support when they are filled up.
Then there is the composite kind. These are made up of a cage that supports and protects the inner lining when weight is added. As a result, the lining and the cage work in tandem as one unit.
In this read, we are going to dive into the gist of things and explore practices that you should implement when it comes to using your 330 reconditioned IBC totes. Keep in mind that these are general requirements and you should seek specific advice from your supplier as your needs may be different.
-If you intend to store products meant for human use, ensure the totes are food grade. This helps ascertain harmful interactions or reactions do not happen during transportation or storage.
-When handling items with extremely low flashpoints, store them in totes that are explosion-proof. Some materials, however, will need permeation barriers to prevent them from diffusing through the lining.
-In regards to hazmat transit, the container’s material as well as filling material compatibility should undergo thorough testing. These tests, however, can differ between European and American regions. They are put into place to determine the best material to use for your situation and so, is imperative to allocate enough time for comprehensive testing.
The Best Practices for Filling & Handling/Shipping IBC Totes
In order to fill a tote, the following three things should be done:
-Close the outlet valve
-During filling, the process should be performed at atmospheric pressure, and shouldn’t go beyond 70ºC/158ºF. Therefore, the tote should not be pressurized.
-During the cooling stage, the receptacle should be vented. This is to prevent vacuum deformation from occurring. Once this is done, ensure the cap is screwed in tightly.
- Handling or Shipping
-The totes should be well-secured to make sure no damage occurs during transit
-Never use tie ropes on the totes with the intention of moving them this way.
-If you are using a pallet jack or a forklift to handle the IBC totes, the forks should reach the pallets’ entire length.
- Storage or Stacking
-Prior to stacking, it is imperative to identify the plate for stack testing. This helps determine whether the IBC totes are stackable.
-Always put nesting into consideration. It means arranging the totes in a way that they fit closely together. An effective way to do this is by using a two on two configuration.
-During transportation, the stack should not go beyond two layers
-When emptying a tote, only do it through the lower outlet valve.
-Open the top before emptying to avoid a vacuum collapse
-If you are emptying through a pipe or a pump, make sure that it is supported and does not rely on the cage. If you use the cage to support the pump or pipe, the vibrations are likely to cause damage to the cage.
These are some of the general practices when handling composite IBC totes. It is also important to note that these practices are just the tip of the iceberg. As such, we recommend forming a relationship with a supplier that has been in the field for years to ensure that you always make informed decisions.
The Matter standard is now supported by Google’s smart home appliances
Only if goods truly support it can the Matter standard facilitate the use of smart home appliances from different brands. You don’t even need to download or install any updates because Google has just announced that it has enabled Matter compatibility for its Nest and Android devices. This means that Matter can now be controlled by the Google Home speaker, Google Home Mini, Nest Mini, Nest Audio, Nest Hub (1st and 2nd gen), Nest Hub Max, and the new Nest WiFi Pro.
Additionally, Google has made Matter compatibility available for Fast Pair on Android, which will let you to connect Matter-enabled devices to your home network “as rapidly as you can pair a set of headphones.” This functionality will make it simple to integrate your devices with apps and smart home ecosystems once they are linked. The tech behemoth has also upgraded the Nest Wi Pro, Nest Hub Max, and Nest Hub (2nd gen) to include Thread border router functionality. In this manner, you can utilize them to link items that support Thread, the networking standard for low-power gadgets like smart locks.
Since 2019, the Connectivity Standards Alliance, of which Google is a member, has been working on the Matter standard to address the fragmentation issue in the smart home market and make it simpler to use products from various manufacturers. It had to postpone Matter’s release a few times before it was eventually able to roll out the standard’s version 1.0 definition and product certification program this October. It had originally planned to introduce the standard in 2021. Soon after Matter was released, Samsung said that it is collaborating with Google to make it simple to add devices that are already configured with SmartThings to Google Home and vice versa. One of the other founders of the Alliance, Amazon, also provided a list of the 17 Echo devices that will support the standard as of this month.
The number of products that are Matter-enabled is now somewhat small, but according to Google, this holiday season and early 2023 will witness an increase. With the exception of the aforementioned Google items, all devices that implement the standard will be identified by the Matter badge and will function with all other Matter devices right out of the box.
CES 2023 :Learn the latest information from the greatest technology event of the year
Although the CES doesn’t start until tomorrow, we’re back in Vegas for the event, and several exhibitors have already shown their new items at numerous press conferences and media events. In addition to more news from TV manufacturers, gaming laptop manufacturers, smart home firms, and other companies, we are starting to see some of the early automotive news that typically headlines CES today. Here is a summary of the top news from Day 1 of CES 2023 in case you haven’t caught up yet.
Since last night
But first, even though we covered the most of yesterday’s launches in a different video, more things were announced last night after we had finished filming that. For instance, Withings demonstrated the $500 pee-scanning U-Scan toilet computer.
It’s a 90mm block that you install inside your toilet bowl as a deodorizer and employs a microfluidic device that functions like a litmus test to identify the components in your pee. Although Withings is developing a consumer-focused version that will evaluate your nutrition and hydration levels and forecast your ovulation and period cycles, you will need to decide the precise tests you wish to run in your module. Prior to launching in the US, it is still awaiting regulatory approval from the European Union.
We also witnessed the Fufuly pulsing cushion by Yukai Engineering, which was less… gross news. Although a vibrating cushion may sound like something out of an anime, the concept is that cuddling something that might simulate real-life pulsation may have calming effects. Another thing that could calm anxiety? watching a video of adorable birds! Additionally, Bird Buddy unveiled a brand-new intelligent feeder with a built-in camera so you can watch your feathered friends while they build nests. The most recent version, which is intended for hummingbirds, uses AI to recognize the different breeds that are in the area and, in conjunction with a motion sensor, determines when they are ready for a feast.
Speaking of nibbles, there was a ton of food-related technology news last night, like as the $1,000 stand mixer from GE Profile that has a digital scale and voice controls. We also observed OneThird’s freshness scanners, which determine the freshness of produce using near-infrared lasers and secret algorithms. Even the shelf life of an avocado can be determined instantly, preventing food waste!
We also witnessed the Wisear neural earbuds that let you control playback by clenching your jaw, the blood pressure monitor that hooks onto your finger from Valencell, and Loreal’s robotic lipstick applicator for people with limited hand or arm mobility. Smart speakers, smart pressure cookers, smart VR gloves, smart lights, and more were available.
Let’s move on to the recent news. Prior to the onslaught that is set to happen tomorrow, there was only a little trickle of auto news. Volkswagen debuted the ID.7 EV sedan, tempting us with only the name and a rough body form. BMW, meanwhile, revealed the I Vision Dee, or “Digital Emotional Experience,” to provide additional information about its futuristic I Vision concept vehicle development. It’s a simplified design with a heads-up display that spans the entire front windshield. Many of the Dee’s characteristics are anticipated to be incorporated into production vehicles starting in 2025, notably BMW’s new NEUE KLASSE (new class) EV platform. BMW’s Mixed Reality slider will also be available on the Dee to regulate how much digital stuff is shown on the display.
The premium 2023 TVs from Samsung were also not unveiled until the evening, with this year’s models emphasizing on MiniLED and 8K technologies. Additionally, it added more sizes to its selection and unveiled new soundbars with Dolby Atmos capability at all price points. While this was going on, competitor LG unveiled a 97-inch M3 TV that can wirelessly receive 4K 120Hz content, allowing you to deal with fewer connections in your living room and… more soundbars. Leave it to LG and Samsung to essentially duplicate each other’s actions.
Hisense, a competitor with comparatively smaller TVs, today announced its 85-inch UX Mini LED TV, which has more than 5,000 local dimming zones and a maximum brightness of 2,500 nits. Startup Displace, meanwhile, demonstrated a brand-new 55-inch wireless OLED TV that can be attached to any surface via vacuum suction, doing away entirely with the requirement for a wall mount or stand. You can even live without a power cord thanks to its four inbuilt batteries. Essentially, this is a fully functional, portable TV.
We also noticed more HP, MSI, and ASUS laptops. A laptop with glasses-free 3D, a sizable Zenbook Pro 16X with lots of space for thermal dissipation, and a Zenbook 14X with a ceramic build are all products of ASUS. Both of the latter Zenbooks include OLED displays. In the meantime, HP unveiled a new line of Dragonfly Pro laptops that are designed to simplify the purchasing process for customers by removing the majority of configuration options. The Windows version exclusively uses an AMD CPU and has a column of hotkeys on the right of the keyboard that provide shortcuts to camera settings, a control center, and 24/7 tech support, whilst the Dragonfly Pro Chromebook has an RGB keyboard and Android-like Material You theming capabilities. The last of these buttons can be programmed to open a particular program, file, or website.
The first of some audio news is now being presented to us, starting with JBL. The business presented its array of five soundbar models for 2023, all of which will support Dolby Atmos. New true wireless earbuds with a “smart” casing including a 1.45-inch touchscreen and controls for volume, playback, ANC, and EQ presets were also introduced. Nearly simultaneously, HP unveiled the Poly Voyager earphones, which are comparable to the JBL in terms of controls and have a touchscreen on the carrying case. However, the Voyager also features a Broadcast mode that enables you to connect the case to an older device with a headphone port (like while you’re on an airline) via the provided 3.5mm to USB-C connection, so you can view movies during a flight without having to bring along a second set of headphones.
Not only today but also the remainder of the week will see a ton more CES news. I was unable to tell you about Citizen’s latest wristwatch or Samsung’s new, more affordable Galaxy A14 smartphone. Keep checking back for updates on all CES 2023 news.
- Gadgets8 years ago
Why the Nexus 7 is still a good tablet in 2015
- Mobile Devices8 years ago
Samsung Galaxy Note 4 vs Galaxy Note 5: is there room for improvement?
- Editorials8 years ago
Samsung Galaxy Note 4 – How bad updates prevent people from enjoying their phones
- Mobile Devices8 years ago
Nexus 5 2015 and Android M born to be together
- Gaming8 years ago
New Teaser For Five Nights At Freddy’s 4
- Mobile Devices8 years ago
Google not releasing Android M to Nexus 7
- Gadgets8 years ago
Moto G Android 5.0.2 Lollipop still has a memory leak bug
- Mobile Devices8 years ago
Nexus 7 2015: Huawei and Google changing the game