Were you always wishing that your iPhone 7 or 7 Plus was just a little more…vibrant? Do you want a flashy colored phone while supporting a great cause? Apple has combined charity with an exciting new Red color for their newest iPhones. The phones are titled iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition, and represent a celebration of Apple’s ten year partnership with (RED). (RED) is a charity founded in 2006 by Bono and Bobby Shriver with a goal of making it easier for companies and consumers to partner up to combat AIDS and HIV.
This partnership gives consumers a way to fight HIV and AIDS while getting a trendy new handset out of the deal. If you were looking to upgrade and needed a good reason, consider grabbing a (PRODUCT)RED Special Edition iPhone and contributing towards AIDS research and treatment. Apple’s website featured some statements from the leadership in both Apple and (RED)
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The phone will retail starting at $749. It’s pricey, but for a good cause and it looks totally sweet. Are you guys going to pick up the latest iPhone color? Let us know in the comments below!