Connect with us

Gaming

The Xbox company will become “untenable,” according to Phil Spencer, if it continues to be “irrelevant” on mobile

blank

Published

on

blank

According to the president of gaming at Microsoft, if the company doesn’t gain a presence on mobile, Xbox will find it difficult to survive as a worldwide brand.

Phil Spencer has reiterated prior statements that the $68.7 billion deal is primarily motivated by Microsoft’s plans for mobile gaming, despite the fact that the company’s proposed acquisition of Activision Blizzard is frequently framed as the Xbox maker seeking to purchase Call of Duty.

“The notion that Activision is solely focused on Call of Duty on console is a construct that might be developed by our console opponent,” he said on The Verge’s Decoder podcast (transcribed by VGC).

The Xbox CEO continued without mentioning Sony by name but made mention of the reservations the PlayStation maker has expressed to competition authorities who are now reviewing the purchase.

I’ve not heard that Nintendo has sent any objections about the deal, Spencer said.

While console and PC revenues have remained “relatively flat,” he claimed that over the past five or six years, all of the growth in the $200 billion global gaming industry has come from the mobile segment.

When asked about a recent statement Microsoft made to a regulator about being a minor role on PCs and mobile devices, Spencer responded, “I don’t think anybody needs that quote from us to understand how unimportant we are in mobile. Anyone who chooses to play a game on their phone would be able to view that on their own.

“And PC as well. Our trials and tribulations over the last five, six years in PC gaming are well kind of documented, and we continue to work at it, and I love the work that the Xbox app team has been on, and our PC studio is doing great work on PC, but it takes time,” he added.

He continued, “In terms of the Activision opportunity, and I keep saying this over and over, and it is true, it definitely starts with a view that people want to play games on every device that they have. And in a funny way, when you think about the installed base in phones, the smallest screen that we play on is actually the biggest screen.

“That’s just a situation where the business will eventually become kind of untenable, for any of us, if we don’t achieve relevancy as a gaming brand over time. Running a global business will be extremely difficult if we can’t locate clients on phones or on whatever screen that someone wants to play on.

According to Spencer, the console and PC gaming industries are both declining as a percentage of the broader gaming market since the whole industry is expanding while both are seeing relatively flat sales.

“And then when you look at the biggest gaming companies out there, Tencent being the biggest gaming company in the world, so much of their revenue comes from mobile, and then they put their business success that they’ve earned through the work that they’ve done into the market acquiring other studios at a very fast rate,” the author continued.

blank

 

“That puts a lot of us out there who are perhaps traditionally segmented to one screen and one device in the position of, OK, if you play this out over 10 years, if console itself is not going to grow, and PC will grow in certain years and not [other] years, and mobile continues to grow, how do you continue to run the business and stay competitive with others that are out there either acquiring talent, building new business models, new distribution, or building new franchises?

 

“Meeting your customers where they want to play is vital if you’re trying to run an at-scale global gaming business, and increasingly, people are wanting to play on their mobile devices.”

Activision Blizzard reported this week that for the three months ending in September 2022, there were 368 million monthly active users. 240 million players were accounted for by Candy Crush developer King, 31 million by World of Warcraft and Diablo developer Blizzard, and 97 million by Call of Duty publisher Activision.

King has more players than all other Activision Blizzard divisions put together, and it also brings in more money. So, Spencer was informed, Microsoft is actually purchasing the Candy Crush company as opposed to the Call of Duty company.

Of course, he answered. Additionally, Call of Duty Mobile and Diablo Mobile, which are well-known titles with an Activision and a Blizzard presence and significant mobile players, are not included in the Candy Crush King total.

The record-breaking $12.7 billion Take-Two and Zynga merger that was completed earlier this year would be easily surpassed by the proposed $68.7 billion acquisition of Activision Blizzard, making it the largest deal in the history of the video game industry.

In exchange, Zynga agreed to host Grand Theft Auto: Vice City, Borderlands, NBA 2K, and BioShock alongside its wildly popular FarmVille and Words With Friends social mobile game franchises.

The same reason Take-Two looked at Zynga and thought we need to expand our mobile capability, according to Spencer, can be found in the entirety of what Activision Blizzard King does, where their consumers come from, and where they earn money.

blank

 

“Activision Blizzard King, in my opinion, did a better job of achieving that earlier, unquestionably better than we did, and they’re now in a position where they have great PC franchises, great console franchises, and great mobile franchises. Their mobile capabilities are what really sets them apart for us.

By acquiring Activision Blizzard, Microsoft has announced ambitions to develop a “next generation game store” to compete with Apple and Google.

It suggested that Xbox would try to scale the Xbox Store to mobile devices in order to draw players to a new Xbox Mobile Platform by “building on Activision Blizzard’s existing communities of gamers.”
“However, a significant change in consumer behavior is necessary to move customers away from the Google Play Store and App Store on mobile devices. Microsoft aspires to encourage gamers to explore new things by providing well-known and well-liked content.

In the same interview with The Verge, Spencer stated that he is willing to promise Sony and authorities that Call of Duty will remain on PlayStation for a longer period of time than currently planned.

As Editor here at GeekReply, I'm a big fan of all things Geeky. Most of my contributions to the site are technology related, but I'm also a big fan of video games. My genres of choice include RPGs, MMOs, Grand Strategy, and Simulation. If I'm not chasing after the latest gear on my MMO of choice, I'm here at GeekReply reporting on the latest in Geek culture.

Gaming

Evaluating Fallout 76’s Value in 2024

blank

Published

on

blank

If you’ve been keeping up with the new Fallout show on Amazon Prime, chances are you’ve been relying on PS Plus Extra and PS Plus Premium to access and enjoy one of Bethesda’s legendary RPGs. We decided to bypass the highly acclaimed Fallout New Vegas and Fallout 3, opting instead to explore the vast landscapes of West Virginia in Fallout 76. Infamous for its initial reception, Todd Howard’s “Fallout with Friends” has evolved significantly over the past six years. However, does that imply the game is of high quality? Is it worth playing in 2024?

As we ventured out of Vault 76 for the very first time, we were determined to find the answers to those burning questions. Recalling our escapades on the Push Square YouTube channel, we encountered quest-giving NPCs—a feature that was surprisingly absent upon release—awe-inspiring bases built by fellow players—and an abundance of loot that could easily burden us 76 times over.

In the midst of the vast array of open-world online experiences, we found ourselves quite enthralled by the combination of 50s classics playing in the background as we obliterated the heads of ghouls. And to top it off, we were able to enjoy all of this with our friends. Exploring the wasteland in the company of a ragtag band of survivors adds a unique element to Fallout 76, setting it apart from other games in the series. However, does it manage to prevent us from uninstalling and transitioning to one of the mainline entries in the series? To discover more, be sure to watch the complete video!

Continue Reading

Gaming

The cast of the Sonic the Hedgehog 3 film has added an exciting new addition with the inclusion of Shadow, who will be voiced by the talented Keanu Reeves

blank

Published

on

blank

After a long wait, it appears that the search for a capable Hollywood actor to bring the brooding Shadow the Hedgehog to life has come to an end. Keanu Reeves, a renowned actor known for his iconic roles in film franchises such as The Matrix and John Wick, as well as his involvement in the highly anticipated game Cyberpunk 2077, has officially been cast for the role.

Speculation has been running wild lately, but The Hollywood Reporter has officially confirmed the casting, citing reliable sources in the know. News of Sonic the Hedgehog 3 being showcased at Cinemacon has quickly spread. Reeves is sure to bring his own special touch to the role, but it’s uncertain how well he will mesh with the mustachioed Dr. Robotnik, as Jim Carrey is set to reprise the character.

What are your thoughts on Keanu Reeves being cast as Shadow the Hedgehog in Sonic the Hedgehog 3? Please avoid sharing fan art in the comments section below.

Continue Reading

Gaming

Get ready for a metaphorical rollercoaster ride with ReFantazio Livestreams!

blank

Published

on

blank

ATLUS has just announced their latest event, the “ATLUS Exclusive: Metaphor: ReFantazio” broadcast. Fans can look forward to an exciting 30-minute showcase of never-before-seen gameplay from the publisher/developer. How exciting is that to anticipate?

According to Gematsu, director Katsura Hashino will serve as the host of the broadcast, which will debut on YouTube on April 22. The English version will include dubbed audio and English subtitles, and we have also expanded the list of timezones available.

  • North America: 3 pm PDT, 4 pm MDT, 5 pm CDT, and 6 pm EDT.
  • UK/Ire: 11pm BST
  • Europe: 12am CEST / 1am EEST
  • Asia/Oceania: 7am JST, 6am AWST, 8am AEST.

Additionally, there is a scheduled stream for the next day, April 23rd, with the specific times listed below. Get ready for the “ATLUS Exclusive Debut Commemoration Special—Metaphor: Stalkers Club Final,” where fans can indulge in the captivating presence of hosts Mafia Kajita and Tomomi Isomura. They will thoroughly analyze and delve into all the information disclosed during the initial broadcast. Sayawaka, a visitor who is the author of the associated manga’s story, will be with them.

  • North America: 7 am PDT, 8 am MDT, 9 am CDT, and 10 am EDT.
  • UK/Ire: 3pm BST
  • Europe: 4pm CEST / 5pm EEST
  • Asia/Oceania: 11pm JST, 10pm AWST, 1am AEDT

What are your thoughts on the influx of information about Metaphor: ReFantazio? Are you planning to watch any of the upcoming broadcasts? Share your authentic thoughts in the comments section below.

 

Continue Reading

Trending