Umi is a rising star in the Chinese market, but the company is now targeting the international market as well. Umi smartphones have become popular in the last few months thanks to their affordable prices and high-quality hardware and features. The new Umi Emax Mini is one of their latest launches, which you can buy from Amazon for only £139.99 unlocked. You can also find a dozen cheap accessories for the smartphone or even the Umi Iron for the same price, if you’re interested.
The Umi Emax Mini is a balanced smartphone that positions itself as a handset between the mid-range and flagship genres. Although it’s closer to the higher-end tier, its cheap price and a couple of its features can still be considered mid-range properties. Nonetheless, the handset boasts with all the future-proof features one modern smartphone user would need, as you will see below.
The Umi Emax Mini comes with a 5-inch FHD IPS display with a 1080*1920 resolution and a polycarbonate build that is reminiscent of fan favorites such as the Nexus 5 and the Moto G. The handset packs a punch with a Snapdragon 615 (hence the mid-range mention), 2 GB RAM and 16 GB internal storage with an extra microSD card slot for expansion. The handset supports 4G LTE and comes with Android 5.0 Lollipop out of the box. The power is provided by a pretty big 3050 mAh battery which should make for three days of battery life.
The Umi Emax Mini camera setup is comprised of a 13 MP sensor with flash on the rear and an 8 MP sensor on the front. With that price tag and these features, the Umi Emax Mini is a pretty good deal for a mid-range/flagship smartphone. Competing against the slightly inferior Moto G with a better camera and a longer battery life, this smartphone might be a good pick for a daily driver for Android fans.
The Umi Emax Mini is available to purchase through Amazon UK only at the moment, and you can even get some neat accessories like cases and screen protectors as well as headphones to go with it, for pretty affordable prices. Umi is striving to impress the international market and the Umi Emax Mini as well as the Umi Iron are pretty balanced attempts at doing so. It’s going to be a difficult competition for Umi, but their high-quality hardware should definitely attract quite a few Android fans out there.