Opinion Pieces
Are Esports Fans Going to Buy Traditional Products?

Thanks to esports tremendous growth, many mainstream companies, and companies that have little to do with gaming in the first place, have all asked themselves the same question: can they benefit from this bold new untapped market?
The answer is yes, but to be marketing in esports successfully, you would need to know how to approach the tech-savvy, young audiences who have plenty of disposable income but also very little patience for traditional advertising and any attempt to bait them into purchases.
Esports marketing agencies have cautioned that while esports fans are receptive, companies should not try to brand their products as something else and stick to their core principles. Esports enthusiasts, as Newzoo calls the vibrant and growing esports audiences, are open to purchasing a car from BMW or Mercedes, or buying sportswear from Adidas, on the condition that those products are marketed adequately, Adrun, an esports marketing agency expert says.
Yes, Esports Fans Will Buy Your Products
Adrun experts estimate that esports fans will continue to make purchases and that non-endemic companies do have a chance to position themselves very well in the market. However, all marketing efforts must be made on the lines of good, honest advertising, whereby the product a company such as Toyota is trying to sell is not sold under a false pretence.
After all, with some 600-700 million esports enthusiasts, not counting China, the market is enormous and esports fans are inclined to make purchases from traditional product ranges, whether this is sportswear, cars, smart gadgets, or something completely different.
The key to being successful in advertising to such crowds, however, remains unchanged. Endemic and non-endemic companies must create marketing opportunities that do not create a false narrative, Adrun experts warn.
For any brand that is just starting out in esports, Adrun recommends to identify what specific needs esports fans might have and try to commit there. Of course, establishing a brand’s presence first is smart enough.
Creating Targeted Esports Product
To be taken seriously, any organization advertising in esports must do something to contribute, rather than just pile on. Adrun has given many examples of marketing in esports that have worked very well. For example, KFC now has an official esports arm and sponsors teams, competitions and players.
Meanwhile, BMW has opened a brick-and-mortar arena in China, marking a very strong penetration in one of the world’s most vertical markets where being successful as an esports marketer remains a challenge.
However, both companies have invested a lot of time, effort and money to be able to establish a notable presence in the sector and give themselves the best chance to secure and reach new audiences. While the initial investment can be big in esports, it’s worth it, most marketing agencies estimate. However, there is no need to push too strongly. Most esports marketing agencies recommend that any brand that wishes to establish a footprint in the sector should start to build up clinically, without any urgency, and focus on delivering a quality product.
Hardware
8 Effective Ways to Cut Energy Costs During Summer

As the temperature rises during the summer months, so does our energy consumption. Air conditioners, fans, and other cooling systems work hard to keep us comfortable, but they can also lead to skyrocketing energy bills. However, with a few smart strategies and adjustments to your daily routine, you can significantly reduce your energy costs without sacrificing your comfort. In this article, we will explore eight effective ways to cut energy costs during the summer season.
Utilize Natural Ventilation:
- Make the most of cooler evenings and early mornings by turning off your air conditioner and opening windows and doors to allow fresh air to circulate through your home. Consider using window fans or installing attic fans to draw in the cooler air and expel warm air. By relying on natural ventilation, you can reduce your reliance on energy-consuming cooling systems.
Optimize Your Thermostat Settings:
- Set your thermostat to a higher temperature when you are away from home or during the night when you’re sleeping. A recommended temperature is around 78°F (25.5°C) for a balance between comfort and energy efficiency. Consider using a programmable or smart thermostat to automate temperature adjustments, ensuring optimal energy savings without compromising your comfort suggest Corgihomeplan.co.uk.
Take Advantage of Shade:
- Direct sunlight can significantly increase the temperature inside your home. Utilize window coverings, such as blinds, shades, or curtains, to block out the sun’s rays during the hottest parts of the day. Additionally, consider installing outdoor shading devices, such as awnings or pergolas, to prevent direct sunlight from entering your windows and heating up your living space.
Enhance Insulation:
- Proper insulation is essential to keep your home cool in the summer and warm in the winter. Inspect your doors, windows, and walls for any leaks or gaps that can let in warm air. Seal these areas with weatherstripping or caulk to prevent cool air from escaping and warm air from entering. Adequate insulation not only helps cut energy costs but also improves overall energy efficiency.
Use Energy-Efficient Appliances and Lighting:
- Upgrade to energy-efficient appliances and lighting fixtures to reduce your overall energy consumption. Look for appliances with the ENERGY STAR label, as they meet strict energy efficiency guidelines. Similarly, replace traditional incandescent bulbs with energy-saving LED lights, which consume less energy and emit less heat. These small changes can make a big difference in reducing your energy bills.
Practice Smart Cooling Habits:
- Instead of solely relying on air conditioning, adopt smart cooling habits to stay comfortable. Use ceiling fans or portable fans to create a cooling breeze, as they consume significantly less energy than air conditioners. Additionally, dress appropriately for the weather, opting for lightweight and breathable clothing, and stay hydrated to help regulate your body temperature naturally.
Maintain and Clean Your Cooling Systems:
- Regular maintenance of your cooling systems is crucial to ensure they operate efficiently. Clean or replace air filters regularly, as dirty filters obstruct airflow and make your system work harder. Schedule professional maintenance at the beginning of the summer season to inspect and tune up your air conditioning unit. Properly maintained systems operate more efficiently and consume less energy.
Unplug Electronics and Appliances:
- Many electronic devices and appliances continue to consume energy even when they’re not in use. Unplug chargers, gaming consoles, televisions, and other devices when you’re not actively using them. Consider using power strips or smart power plugs that allow you to turn off multiple devices with a single switch, ensuring they’re not drawing power in standby mode.
Conclusion:
With these eight effective ways to cut energy costs during the summer, you can enjoy a cool and comfortable living space without the burden of exorbitant energy bills. Implementing these energy-saving strategies not only helps
Industry and Service
Best Practices for Using Composite IBC Totes

According to the International Organization for Standardization (IOS), totes are classified into two categories. Let us take a closer look:
First, there are intermediate bulk container (IBC) totes that are described as rigid. These are often made from metal, wood, or fiberboard. They are designed as a single unit and do not call for additional support when they are filled up.
Then there is the composite kind. These are made up of a cage that supports and protects the inner lining when weight is added. As a result, the lining and the cage work in tandem as one unit.
In this read, we are going to dive into the gist of things and explore practices that you should implement when it comes to using your 330 reconditioned IBC totes. Keep in mind that these are general requirements and you should seek specific advice from your supplier as your needs may be different.
-If you intend to store products meant for human use, ensure the totes are food grade. This helps ascertain harmful interactions or reactions do not happen during transportation or storage.
-When handling items with extremely low flashpoints, store them in totes that are explosion-proof. Some materials, however, will need permeation barriers to prevent them from diffusing through the lining.
-In regards to hazmat transit, the container’s material as well as filling material compatibility should undergo thorough testing. These tests, however, can differ between European and American regions. They are put into place to determine the best material to use for your situation and so, is imperative to allocate enough time for comprehensive testing.
The Best Practices for Filling & Handling/Shipping IBC Totes
- Filling
In order to fill a tote, the following three things should be done:
-Close the outlet valve
-During filling, the process should be performed at atmospheric pressure, and shouldn’t go beyond 70ºC/158ºF. Therefore, the tote should not be pressurized.
-During the cooling stage, the receptacle should be vented. This is to prevent vacuum deformation from occurring. Once this is done, ensure the cap is screwed in tightly.
- Handling or Shipping
-The totes should be well-secured to make sure no damage occurs during transit
-Never use tie ropes on the totes with the intention of moving them this way.
-If you are using a pallet jack or a forklift to handle the IBC totes, the forks should reach the pallets’ entire length.
- Storage or Stacking
-Prior to stacking, it is imperative to identify the plate for stack testing. This helps determine whether the IBC totes are stackable.
-Always put nesting into consideration. It means arranging the totes in a way that they fit closely together. An effective way to do this is by using a two on two configuration.
-During transportation, the stack should not go beyond two layers
- Emptying
-When emptying a tote, only do it through the lower outlet valve.
-Open the top before emptying to avoid a vacuum collapse
-If you are emptying through a pipe or a pump, make sure that it is supported and does not rely on the cage. If you use the cage to support the pump or pipe, the vibrations are likely to cause damage to the cage.
The Takeaway
These are some of the general practices when handling composite IBC totes. It is also important to note that these practices are just the tip of the iceberg. As such, we recommend forming a relationship with a supplier that has been in the field for years to ensure that you always make informed decisions.
Deals
Comfort and Durability Combined: A Review of Crocs Unisex-Adult Classic Clogs

Crocs Unisex-Adult Classic Clogs are a type of footwear that has gained popularity in recent years. These shoes have become increasingly popular due to their comfort, durability, and unique design. In this review, we will discuss the various features of the Crocs Unisex-Adult Classic Clogs, including their comfort, design, and durability.
Comfort One of the most notable features of Crocs Unisex-Adult Classic Clogs is their comfort. These shoes are made from a lightweight and flexible material called Croslite, which is a type of closed-cell resin. This material conforms to the shape of your feet, providing a custom fit that feels like you’re walking on air. The Croslite material is also odor-resistant, making these shoes a great choice for people who spend a lot of time on their feet.
In addition to their comfortable material, Crocs Unisex-Adult Classic Clogs also have a unique design that promotes comfort. The shoes feature a roomy, spacious toe box that allows your toes to move freely. The shoes also have a contoured footbed that provides arch support and helps to reduce pressure on your feet.
Another factor that contributes to the comfort of these shoes is their slip-on design. Crocs Unisex-Adult Classic Clogs do not have laces or straps, so you can easily slip them on and off without having to worry about adjusting them or tying them up. This makes them a great choice for people who are always on the go and need a pair of shoes that they can easily slip on and off.
Design Crocs Unisex-Adult Classic Clogs have a distinctive design that sets them apart from other types of footwear. The shoes feature a slip-on design with a rounded toe and a closed heel. The shoes also have ventilation holes on the top and sides, which help to keep your feet cool and dry.
One of the things that many people love about Crocs Unisex-Adult Classic Clogs is their variety of colors and designs. These shoes come in a wide range of colors, from classic black and white to bright, eye-catching hues like neon green and hot pink. There are also designs that feature patterns or graphics, such as polka dots or cartoon characters.
Durability Crocs Unisex-Adult Classic Clogs are known for their durability. The shoes are made from a tough, water-resistant material that is designed to withstand daily wear and tear. The shoes are also easy to clean, so you can quickly wipe them down if they get dirty.
Another factor that contributes to the durability of Crocs Unisex-Adult Classic Clogs is their slip-resistant sole. The shoes have a non-marking sole that provides excellent traction, even on wet or slippery surfaces. This makes them a great choice for people who work in environments where slip-resistant footwear is required.
One of the reasons why Crocs Unisex-Adult Classic Clogs are so durable is because they are designed to last. The shoes are made with high-quality materials and are built to withstand the demands of everyday wear. They are also backed by a one-year warranty, which gives you peace of mind knowing that you are investing in a quality product.
Pros There are many benefits to wearing Crocs Unisex-Adult Classic Clogs. Here are some of the pros of these shoes:
- Comfortable: These shoes are made from a lightweight and flexible material that conforms to the shape of your feet, providing a custom fit that feels like you’re walking on air.
- Durable: Crocs Unisex-Adult Classic Clogs are made from a tough, water-resistant material that is designed to withstand daily wear and tear.
- Slip-resistant: The shoes have a non-marking sole that provides excellent traction, even on wet or slippery surfaces.
Cons – Design
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