Here’s a shocker, the CEO of YouTube, Susan Wojckicki has talked about increasing regulatory staff and to protect YouTube. YouTube plans to add more human moderators and to increase its use of machine learning to cut down on content that violates the video-sharing site’s policies.
The CEO mentions in a blog post published Monday evening that Google will increase the number of employees reviewing content to more than 10,000 in 2018. Mentioning that they have learned from their past experiences taking down “Extremist” content and applying it to other “Problematic” content.
The changes come in response to the “Adpocalypse 3.0”, where YouTube Content Creators suffered a decrease in revenue again. This was due to the fact that there were videos with children that were the target of sexually inappropriate comments.
YouTube has since killed a lot of accounts and removed more than 150,000 videos from the website. Turning off comments in over 625,000 videos targeted by alleged child predators. As much as some content creators would like to stay away from this, the problem is too big for them to stay out of.
The company will also focus on training its machine-learning algorithm to help human reviewers identify and terminate accounts and comments violating the site’s rules. Wojckicki has also mentioned that they will take a new approach to advertising on YouTube.
“We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should,” she wrote.
This could be seen in two ways, for one, Content Creators will now get a swifter resolution for monetary issues. However, this could also mean that more aggressive methods of censorship could be used and, depending on the staff that’s hired, we could see even more unjustified takedowns against creators of content like Horror, much like After Dark Analysis a few months ago.