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Photo and Video

Fuji launches the Fujifilm X30

Fuji launches the Fujifilm X30
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Matt Davis
September 6, 2014

Fujifilm just released the Fujifilm X30 compact camera. Well, I say compact, but it’s not that small really. It’s comparable in size to an Olympus E-PL7 or Sony NEX-7. The Fujifilm X30 has a sensor of 8.8mm by 6.6mm. The fact that bigger sensors produce better image quality is a proven theorem – over and over. So it’s a mirrorless size camera, with half the sensor, and integrated zoom lens. It’s priced in the same range as the Olympus E-PL7, but doesn’t offer interchangeable lenses and has a sensor of 12 Megapixels. The Fujifilm X30 might seem like an utter failure, but it does have some redeeming factors.

First of all, Fuji has really revamped its image processing in cameras, attracting fans that desire a certain film look. They offer a variety of shooting options that emulate certain 35mm films. The colours of the Fujifilm cameras have always been held in high regard by enthusiasts, but I can’t help but feel that this camera is a bit odd due to its large size for a compact camera. It offers a 28-112mm equivalent with a f/2.0-2.8 lens – which wouldn’t be possible today with bigger sensors. The Fujifilm X30 sensor isn’t such an odd ball when you consider the lens. Its main use might be as a travel or pocket camera for seasoned amateurs and professionals. The camera also features Wi-Fi, so it fits the profile of enthusiast camera really well.

We’ve seen mobile phone camera technology evolve greatly in the past 5 years, but it can’t come close to a serious camera, even a compact like the X30 – add to that the fact that it has a 4x optical zoom with very big aperture. The Fujifilm X30 also features a tilt screen and 2 rings on the lens that can be used for various purposes – including electronic manual focus and scene settings. I can’t help think they could have made it smaller. At just under 3 x 2.5 x 5 inches it’s not exactly a compact. By comparison, the Olympus E-PL7 is smaller, has a similar price, bigger sensor, more megapixels and better features. The Fujifilm X30 is not a compact, it’s not all purpose, it’s really neither here nor there.

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Photo and Video
September 6, 2014
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Matt Davis

Who doesn’t enjoy listening to a good story. Personally I love reading about the people who inspire me and what it took for them to achieve their success. As I am a bit of a self confessed tech geek I think there is no better way to discover these stories than by reading every day some articles or the newspaper . My bookcases are filled with good tech biographies, they remind me that anyone can be a success. So even if you come from an underprivileged part of society or you aren’t the smartest person in the room we all have a chance to reach the top. The same message shines in my beliefs. All it takes to succeed is a good idea, a little risk and a lot of hard work and any geek can become a success. VENI VIDI VICI .

Related ItemscameraCompactfeaturesFujifilmOlympus E-PL7priceX30

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