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Valve no longer automatically fulfilling key requests from devs

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Valve's Steam Platform

Update: Since this screenshot leaked, a Valve representative has given the following response, clearing up once and for all the reason behind this policy.

“Steam keys have always been available for free to our partners to help them sell PC games at physical retail and on other digital stores. In return, we’ve asked that partners offer Steam customers a fair deal, similar to what they’re offering on other stores. None of that is changing.

But over the last few years, new features and additions to Steam have changed the way Steam keys were being used, for instance as a means for game-shaped objects to monetize on Steam through methods other than actually selling fun games to customers. Most notably, this meant farming Steam Trading Cards. We shared a lot of info about that issue, and our response to it, here.

While our changes did impact the economics of trading card farming for new products coming to Steam, there are still a lot of games and game-shaped objects using Steam keys as a way to manipulate Steam systems. As a result, we’re trying to look more closely at extreme examples of products on Steam that don’t seem to be providing actual value as playable games-for instance, when a game has sold 100 units, has mostly negative reviews, but requests 500,000 Steam keys. We’re not interested in supporting trading card farming or bot networks at the expense of being able to provide value and service for players.  

It’s completely OK for partners to sell their games on other sites via Steam keys, and run discounts or bundles on other stores, and we’ll continue granting free keys to help partners do those things. But it’s not OK to negatively impact our customers by manipulating our store and features.” (Source: Gamasutra)

So bundle sites such as Humble Bundle and even marketplaces like Green Man Gaming have nothing to fear. It seems this is aimed more at devs taking advantage of the Trading Card System, effectively stopping card farming and the profit that can come with that.

Phew.

Original Post: Valve could be looking to implement a new policy that limits how many keys will be available to developers, removing the automatic fulfillment process entirely.

In a screenshot that was leaked to Reddit and appeared on Twitter, Sean Jenkin, a software engineer at Valve, implies that Valve may soon start denying requests for keys by developers.

It reads, “If we are denying keys for normal size batches it’s likely because your Steam sales don’t reflect a need for as many keys as you’re distributing, and you’re probably asking for more keys because you’re offering cheaper options off Steam and yet we’re bearing the costs.”

“For example, say you’ve sold a few thousand copies on Steam but have requested/activated 500k keys, then we are going to take a deeper look at your games, your sales, your costs, etc.”

This has apparently leaked from a private Steam group so it’s important to take it with a pinch of salt. It does, however, fall in line with Valve’s attempts at dealing with illegitimate key sellers and gray markets.

Whether this is an attempt at dealing with shady key dealers, combating developers taking advantage of the key generation system or an aggressive tactic in a market they pretty much dominate is unsure.

It also makes sense that Valve would move in this direction if they’re having to shoulder a huge amount of cost when it comes to their infrastructure but only seeing limited returns directly.

What is definitive is that if this change is forceful in its implementation, it could have an effect on everyone from bundle sites to grey market sellers and more. The promising take from the screenshot is that the numbers used in the hypothetical situation have a massive disparity, (‘few thousand sold’ vs ‘500k keys requested’) meaning if Valve continues to follow this logic, indie developers should be relatively unaffected.

It’ll be interesting to see Valve’s official line on this as the story progresses.

 

UK based gaming writer, raised on a diet of Street Fighter and Isometric RPG's. I enjoy playing every game I can get my grubby little hands on.

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Helldivers 2 has quickly become one of Sony’s top-selling games in the US

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Helldivers 2 proved to be a surprising success, highlighting the unpredictable nature of the gaming industry. As per Circana analyst Mat Piscatella, it currently ranks as Sony’s seventh highest grossing game in the United States to date, trailing behind a trio of Spider-Man titles, a couple of God of War games, and Ghost of Tsushima. It’s only been on the market for less than three months and is not even being sold at full price.

According to Piscatella, a significant factor contributing to the game’s success is its release on PC. He mentioned that, based on Circana’s Player Engagement Tracker, the game has consistently ranked first in terms of active users on Steam in the US since its launch, including April. The release of Helldivers 2 on both PlayStation and PC has been an extraordinary triumph.

He stated that Helldivers 2 has already become the seventh highest-grossing Sony-published game in history. Without a PC, it would not currently be considered one of the top 20 games. While I’m emphasizing the success of the PC SKU, it’s important to note that I’m not disregarding the success of the PlayStation SKU. I just wanted to clarify that. This launch has proven to be incredibly successful.

Prior to the release of Helldivers 2, Sony made it clear that they would be launching their live service-style titles simultaneously on both the PS5 and PC. The success of this approach will undoubtedly strengthen their strategic vision. It will be intriguing to witness if the company reveals official sales figures in the near future, as the title appears to be one of the platform holder’s most successful sellers to date.

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The developer of Stellar Blade for the PS5 Expressing gratitude to the fans for their unwavering support amidst a recent controversy surrounding censorship

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Shift Up, the Korean developer, seems to be reconsidering its contentious alterations to the Stellar Blade outfit. In a message to fans, they have urged everyone to stay tuned for updates and expressed gratitude for the passionate feedback from players. For those who may not be aware, a petition gained significant attention over the weekend when gamers discovered changes made to a few of the game’s costumes through a day-one patch.

The launch day update includes a fantastic New Game + mode, but some players were disappointed by the changes made to protagonist Eve’s outfit. These alterations sparked debates about censorship. Director Hyung-Tae Kim later clarified that this was the studio’s original vision, but he acknowledged that it may require further persuasion to win over users. Internal discussions were also underway to address any concerns.

There is no definitive confirmation regarding the reversal of the outfits, but considering the language used in the statement and the widespread controversy surrounding the alterations, it is highly likely that a future patch will restore the original costumes. If you want to get a sneak peek at all of Eve’s different outfits and learn how to unlock them, be sure to take a look at our comprehensive guide, All Outfits and How to Get Them.

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Will Stellar Blade be available for PC?

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It’s quite possible. Fans all over the world are interested in Shift Up’s highly anticipated action-adventure game, Stellar Blade. With its captivating post-apocalyptic setting reminiscent of Nier and a compelling protagonist named Eve, it’s no wonder the game has generated such widespread attention.

The game consistently impresses with its stunning visuals and high-octane action, leaving players in awe with each new trailer.

Yet, just like other noteworthy second-party and third-party game releases, fans are pondering: Will Stellar Blade be available on PC?

In this article, we delve into the details to determine the platform availability of the highly anticipated title.

Will Stellar Blade be available on PC? Allow me to provide you with the answer.

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Unfortunately, Stellar Blade will not be available on PC, at least not initially. Currently, the game is only available on PlayStation 5 starting on April 26, 2024.

Regrettably, it appears that there is no indication of a potential PC release for Stellar Blade in the future. In most cases, trailers for PlayStation timed-exclusive titles conclude with a disclaimer that specifies the duration of their exclusivity.

In the Final Fantasy 7 Rebirth launch trailer, it is explicitly stated that the game will only be accessible on other platforms starting on May 29, 2024.

Regrettably, when it comes to the stellar blade, there is no indication of such.

It’s important to note that Sony Entertainment Interactive published Stellar Blade, unlike Final Fantasy 7 Rebirth. This means that the chances of it being released on PC or other platforms in the near future are even slimmer.

However, it is worth noting that there is a chance the game might be released on PC in the future, given PlayStation’s track record of bringing their exclusive titles to the platform. However, it could be a while before this comes to fruition.

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