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#HunttheTruth Raises Sticky Questions & Becomes a Dominating Marketing Campaign

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#HuntTheTruth puts Master Chief Under the Microscope

The latest episode of #HuntTheTruth leaves the Master Chief labeled a villain and blows up on social media

If you’re a Halo lore fan or someone just now trying to get into the series story leading up to Halo 5: Guardians then you’ve probably been tuning into #HuntTheTruth each week. A podcast released each Sunday, its story has been building to a fever point that reached an all new high this week. During episode 8 Drip, Drip, Drip the Master Chief is labeled a terrorist calling into question his motives and whose side he’s even on. All of which has left fans reeling, generating huge amounts of discussion about the podcast.

#HuntTheTruth has only been airing episodes for a month now but it has already become “the second most talked about ad campaign online and the number one gaming podcast on iTunes”. An explosive launch to the top that has as much to do with its engrossing cliffhanger storyline as it does its all star cast that includes: Keegan-Michael Key (Key and Peele), Cobie Smulders (Age of Ultron), Kumail Nanjiani (Silicon Valley), and several other big names.

#HuntTheTruth has also been run alongside an ARG (Augmented Reality Game) called HuntTheSignal, a mirrored TV commercials, and a second ARG to unveil the cover art. All coming together with the common goal of engaging the Halo community in the series storyline more than ever before. Judging by the numbers gathered by the series, Sysomos English mentions 343 Industries has more than succeeded in their goals:

  • Total listens have hit 2.15 million across iTunes and Soundcloud – and counting!
  • The three separate announce trailers for “Halo 5: Guardians” have been viewed more than 217 million times total on television and online.
  • More than 250,000 fans have visited websites for the “Halo 5: Guardians” ARG.
  • To-date “Halo 5: Guardians” has been referenced nearly 960,000 times across social media since the start of the campaign.

In fact Halo 5: Guardians became the most discussed marketing campaign of March in only 11 days, blowing away the competition. Shockingly things are only getting started with the Halo 5: Guardians marketing campaign and #HuntTheTruth. New episodes will be releasing for the podcast every Sunday leading up to its shocking two part finale on June 14th just before Microsoft takes the stage at E3. Leading up to that 343i is promising a flood of new twists and turns for the Master Chief whose goals should become clear soon.

In the meantime they’ve released the #HuntTheTruth cast list to help keep fans guessing about who is truly pulling the strings and showcase the series all star talent:

#HuntTheTruth Podcast Cast

Petra Janecek, Journalist – Cobie Smulders

Benjamin Giraud, Journalist – Keegan-Michael Key

Deon Govender, John’s boxing coach – Phil LaMarr

Ellie Bloom, John’s childhood friend – Tara Strong

Thomas Wu, Internment Survivor – Phil LaMarr

Gabriella Dvørak, ONI Vice Admiral – Jennifer Hale

Mshak Moradi, Conspiracy Theorist – Kumail Nanjiani

Anthony Petrosky, ODST – Troy Baker

Michael Sullivan, ONI PR – Jerry Trainor

Jakob Walker, UNSC Marine – Steve Blum

Ray Kurzig, Ben’s Research friend – Phil LaMarr

Franklin Mendez, Senior CPO who trained MC – Stacy Keach

FERO, Rebel Leader – Janina Gavankar

Katrina, Ellie Bloom’s Friend – Laura Bailey

Just like most other people are here, Ryan is very passionate about gaming and technology. When he's not writing about video games, you'll likely find him talking about the latest gadgets.

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Helldivers 2 has quickly become one of Sony’s top-selling games in the US

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Helldivers 2 proved to be a surprising success, highlighting the unpredictable nature of the gaming industry. As per Circana analyst Mat Piscatella, it currently ranks as Sony’s seventh highest grossing game in the United States to date, trailing behind a trio of Spider-Man titles, a couple of God of War games, and Ghost of Tsushima. It’s only been on the market for less than three months and is not even being sold at full price.

According to Piscatella, a significant factor contributing to the game’s success is its release on PC. He mentioned that, based on Circana’s Player Engagement Tracker, the game has consistently ranked first in terms of active users on Steam in the US since its launch, including April. The release of Helldivers 2 on both PlayStation and PC has been an extraordinary triumph.

He stated that Helldivers 2 has already become the seventh highest-grossing Sony-published game in history. Without a PC, it would not currently be considered one of the top 20 games. While I’m emphasizing the success of the PC SKU, it’s important to note that I’m not disregarding the success of the PlayStation SKU. I just wanted to clarify that. This launch has proven to be incredibly successful.

Prior to the release of Helldivers 2, Sony made it clear that they would be launching their live service-style titles simultaneously on both the PS5 and PC. The success of this approach will undoubtedly strengthen their strategic vision. It will be intriguing to witness if the company reveals official sales figures in the near future, as the title appears to be one of the platform holder’s most successful sellers to date.

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The developer of Stellar Blade for the PS5 Expressing gratitude to the fans for their unwavering support amidst a recent controversy surrounding censorship

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Shift Up, the Korean developer, seems to be reconsidering its contentious alterations to the Stellar Blade outfit. In a message to fans, they have urged everyone to stay tuned for updates and expressed gratitude for the passionate feedback from players. For those who may not be aware, a petition gained significant attention over the weekend when gamers discovered changes made to a few of the game’s costumes through a day-one patch.

The launch day update includes a fantastic New Game + mode, but some players were disappointed by the changes made to protagonist Eve’s outfit. These alterations sparked debates about censorship. Director Hyung-Tae Kim later clarified that this was the studio’s original vision, but he acknowledged that it may require further persuasion to win over users. Internal discussions were also underway to address any concerns.

There is no definitive confirmation regarding the reversal of the outfits, but considering the language used in the statement and the widespread controversy surrounding the alterations, it is highly likely that a future patch will restore the original costumes. If you want to get a sneak peek at all of Eve’s different outfits and learn how to unlock them, be sure to take a look at our comprehensive guide, All Outfits and How to Get Them.

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Will Stellar Blade be available for PC?

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It’s quite possible. Fans all over the world are interested in Shift Up’s highly anticipated action-adventure game, Stellar Blade. With its captivating post-apocalyptic setting reminiscent of Nier and a compelling protagonist named Eve, it’s no wonder the game has generated such widespread attention.

The game consistently impresses with its stunning visuals and high-octane action, leaving players in awe with each new trailer.

Yet, just like other noteworthy second-party and third-party game releases, fans are pondering: Will Stellar Blade be available on PC?

In this article, we delve into the details to determine the platform availability of the highly anticipated title.

Will Stellar Blade be available on PC? Allow me to provide you with the answer.

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Unfortunately, Stellar Blade will not be available on PC, at least not initially. Currently, the game is only available on PlayStation 5 starting on April 26, 2024.

Regrettably, it appears that there is no indication of a potential PC release for Stellar Blade in the future. In most cases, trailers for PlayStation timed-exclusive titles conclude with a disclaimer that specifies the duration of their exclusivity.

In the Final Fantasy 7 Rebirth launch trailer, it is explicitly stated that the game will only be accessible on other platforms starting on May 29, 2024.

Regrettably, when it comes to the stellar blade, there is no indication of such.

It’s important to note that Sony Entertainment Interactive published Stellar Blade, unlike Final Fantasy 7 Rebirth. This means that the chances of it being released on PC or other platforms in the near future are even slimmer.

However, it is worth noting that there is a chance the game might be released on PC in the future, given PlayStation’s track record of bringing their exclusive titles to the platform. However, it could be a while before this comes to fruition.

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