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#HunttheTruth Raises Sticky Questions & Becomes a Dominating Marketing Campaign

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#HuntTheTruth puts Master Chief Under the Microscope

The latest episode of #HuntTheTruth leaves the Master Chief labeled a villain and blows up on social media

If you’re a Halo lore fan or someone just now trying to get into the series story leading up to Halo 5: Guardians then you’ve probably been tuning into #HuntTheTruth each week. A podcast released each Sunday, its story has been building to a fever point that reached an all new high this week. During episode 8 Drip, Drip, Drip the Master Chief is labeled a terrorist calling into question his motives and whose side he’s even on. All of which has left fans reeling, generating huge amounts of discussion about the podcast.

#HuntTheTruth has only been airing episodes for a month now but it has already become “the second most talked about ad campaign online and the number one gaming podcast on iTunes”. An explosive launch to the top that has as much to do with its engrossing cliffhanger storyline as it does its all star cast that includes: Keegan-Michael Key (Key and Peele), Cobie Smulders (Age of Ultron), Kumail Nanjiani (Silicon Valley), and several other big names.

#HuntTheTruth has also been run alongside an ARG (Augmented Reality Game) called HuntTheSignal, a mirrored TV commercials, and a second ARG to unveil the cover art. All coming together with the common goal of engaging the Halo community in the series storyline more than ever before. Judging by the numbers gathered by the series, Sysomos English mentions 343 Industries has more than succeeded in their goals:

  • Total listens have hit 2.15 million across iTunes and Soundcloud – and counting!
  • The three separate announce trailers for “Halo 5: Guardians” have been viewed more than 217 million times total on television and online.
  • More than 250,000 fans have visited websites for the “Halo 5: Guardians” ARG.
  • To-date “Halo 5: Guardians” has been referenced nearly 960,000 times across social media since the start of the campaign.

In fact Halo 5: Guardians became the most discussed marketing campaign of March in only 11 days, blowing away the competition. Shockingly things are only getting started with the Halo 5: Guardians marketing campaign and #HuntTheTruth. New episodes will be releasing for the podcast every Sunday leading up to its shocking two part finale on June 14th just before Microsoft takes the stage at E3. Leading up to that 343i is promising a flood of new twists and turns for the Master Chief whose goals should become clear soon.

In the meantime they’ve released the #HuntTheTruth cast list to help keep fans guessing about who is truly pulling the strings and showcase the series all star talent:

#HuntTheTruth Podcast Cast

Petra Janecek, Journalist – Cobie Smulders

Benjamin Giraud, Journalist – Keegan-Michael Key

Deon Govender, John’s boxing coach – Phil LaMarr

Ellie Bloom, John’s childhood friend – Tara Strong

Thomas Wu, Internment Survivor – Phil LaMarr

Gabriella Dvørak, ONI Vice Admiral – Jennifer Hale

Mshak Moradi, Conspiracy Theorist – Kumail Nanjiani

Anthony Petrosky, ODST – Troy Baker

Michael Sullivan, ONI PR – Jerry Trainor

Jakob Walker, UNSC Marine – Steve Blum

Ray Kurzig, Ben’s Research friend – Phil LaMarr

Franklin Mendez, Senior CPO who trained MC – Stacy Keach

FERO, Rebel Leader – Janina Gavankar

Katrina, Ellie Bloom’s Friend – Laura Bailey

Just like most other people are here, Ryan is very passionate about gaming and technology. When he's not writing about video games, you'll likely find him talking about the latest gadgets.

Gaming

The developers of Baldur’s Gate 3 expressed their feelings of immense pressure when they began working on their highly ambitious new RPG

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Continuing the legacy of Baldur’s Gate 3 falls into the hands of a different studio, as Larian Studios moves on to focus on their own original intellectual property. Given the studio’s impressive track record, there is a great deal of anticipation surrounding their upcoming project. The team allegedly experienced immense pressure when embarking on their enigmatic upcoming project, and founder and CEO Swen Vincke expresses gratitude that the studio has successfully overcome that initial obstacle.

In an interview with GamesRadar+ after the Digital Dragons conference in Poland, Vincke discussed the immense pressure the developers experienced when trying to follow up on the success of BG3: “In a pivotal moment, we found ourselves under immense pressure, but I confidently declared, ‘Team, let’s cast aside all distractions and focus on the task at hand.” Isn’t that correct? We’re going to create another game. “And we’ll prioritize that.”

Expanding on the topic, Vincke emphasized that the studio’s upcoming project must be a game that the developers themselves would be eager to play. Although it may appear daunting, the developer’s gut instinct has carried them this far. “Clearly, it’s a highly ambitious endeavor.” If we are unable to trust our instincts due to overwhelming external pressures or the fear of meeting people’s expectations, our chances of success will be slim, resulting in a catastrophic outcome. Our main priority should be creating a game that we genuinely enjoy playing. And if it’s that, then we’ll be fine.”

What are your expectations for Larian Studios’ future projects? Can you even fathom the daunting task of attempting to create a successor to BG3 from the ground up? Take the time to carefully articulate your thoughts in the comments section below.

 

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Discover the intricate storyline and futuristic setting of The First Descendant in its captivating trailer

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The First Descendant is an impressive co-op looter shooter that has caught our attention. It is a game that has the potential to be similar to Destiny, and its visuals are truly breathtaking, especially considering it runs on Unreal Engine 5. Along with a thorough explanation of the game’s lore, the developers themselves treated us to a story trailer. However, the game’s setting still remains enigmatic, thanks to the overwhelming presence of unique names and overused genre tropes.

According to our findings, the turmoil started approximately a century ago when the Vulgus, interdimensional beings, emerged. They wreaked havoc on society, capturing humans for sacrificial and experimental purposes. Furthermore, the sudden appearance of the Colossuses resulted in the complete destruction of the planet. The remaining humans congregated in Albion, bracing themselves for the ultimate showdown.

The Magisters, a particular group of Vulgus renowned for their exceptional technical prowess, were with them. Through a collaboration with the Magisters, a fascinating gene called “Arche” has been unearthed in select individuals, granting them the ability to tap into incredible powers passed down from their forebears. The “Descendants” possess extraordinary abilities, allowing them to effortlessly defeat numerous Vulgus enemies. When they combine their powers, they can even bring down the colossal Colossuses.

What are your thoughts on The First Descendant? Does it capture your attention? Get ready to face hordes of adversaries as you navigate the comments section from a third-person viewpoint.

 

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Death Stranding 2 is currently in the ‘adjustment phase’ after completing filming and recording

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The highly anticipated sequel, Death Stranding 2, is inching closer to its release. Recent reports suggest that the motion capture filming and recording for the game have been successfully completed. Now, the project will enter an “adjustment phase,” where the renowned creator Hideo Kojima will fine-tune every aspect until it meets his exacting standards.

As reported by Famitsu (translated by Automaton, thanks to GamesRadar+), Kojima recently made an appearance on a radio broadcast to discuss the ongoing development of the game. The meticulous director announced the completion of filming and recording for the cast of Death Stranding 2, leaving some uncertainty about whether he was referring to the English or Japanese cast.

Additionally, Kojima mentions that the game is currently going through an “adjustment phase” that he anticipates will last for at least a year. This phase will focus on refining gameplay and visual elements, giving the QA team ample time to address any lingering bugs or glitches. We’ll have to exercise patience and wait until the latter half of 2025 to get our hands on it, at the very least.

 

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