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#HunttheTruth Raises Sticky Questions & Becomes a Dominating Marketing Campaign

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#HuntTheTruth puts Master Chief Under the Microscope

The latest episode of #HuntTheTruth leaves the Master Chief labeled a villain and blows up on social media

If you’re a Halo lore fan or someone just now trying to get into the series story leading up to Halo 5: Guardians then you’ve probably been tuning into #HuntTheTruth each week. A podcast released each Sunday, its story has been building to a fever point that reached an all new high this week. During episode 8 Drip, Drip, Drip the Master Chief is labeled a terrorist calling into question his motives and whose side he’s even on. All of which has left fans reeling, generating huge amounts of discussion about the podcast.

#HuntTheTruth has only been airing episodes for a month now but it has already become “the second most talked about ad campaign online and the number one gaming podcast on iTunes”. An explosive launch to the top that has as much to do with its engrossing cliffhanger storyline as it does its all star cast that includes: Keegan-Michael Key (Key and Peele), Cobie Smulders (Age of Ultron), Kumail Nanjiani (Silicon Valley), and several other big names.

#HuntTheTruth has also been run alongside an ARG (Augmented Reality Game) called HuntTheSignal, a mirrored TV commercials, and a second ARG to unveil the cover art. All coming together with the common goal of engaging the Halo community in the series storyline more than ever before. Judging by the numbers gathered by the series, Sysomos English mentions 343 Industries has more than succeeded in their goals:

  • Total listens have hit 2.15 million across iTunes and Soundcloud – and counting!
  • The three separate announce trailers for “Halo 5: Guardians” have been viewed more than 217 million times total on television and online.
  • More than 250,000 fans have visited websites for the “Halo 5: Guardians” ARG.
  • To-date “Halo 5: Guardians” has been referenced nearly 960,000 times across social media since the start of the campaign.

In fact Halo 5: Guardians became the most discussed marketing campaign of March in only 11 days, blowing away the competition. Shockingly things are only getting started with the Halo 5: Guardians marketing campaign and #HuntTheTruth. New episodes will be releasing for the podcast every Sunday leading up to its shocking two part finale on June 14th just before Microsoft takes the stage at E3. Leading up to that 343i is promising a flood of new twists and turns for the Master Chief whose goals should become clear soon.

In the meantime they’ve released the #HuntTheTruth cast list to help keep fans guessing about who is truly pulling the strings and showcase the series all star talent:

#HuntTheTruth Podcast Cast

Petra Janecek, Journalist – Cobie Smulders

Benjamin Giraud, Journalist – Keegan-Michael Key

Deon Govender, John’s boxing coach – Phil LaMarr

Ellie Bloom, John’s childhood friend – Tara Strong

Thomas Wu, Internment Survivor – Phil LaMarr

Gabriella Dvørak, ONI Vice Admiral – Jennifer Hale

Mshak Moradi, Conspiracy Theorist – Kumail Nanjiani

Anthony Petrosky, ODST – Troy Baker

Michael Sullivan, ONI PR – Jerry Trainor

Jakob Walker, UNSC Marine – Steve Blum

Ray Kurzig, Ben’s Research friend – Phil LaMarr

Franklin Mendez, Senior CPO who trained MC – Stacy Keach

FERO, Rebel Leader – Janina Gavankar

Katrina, Ellie Bloom’s Friend – Laura Bailey

Just like most other people are here, Ryan is very passionate about gaming and technology. When he's not writing about video games, you'll likely find him talking about the latest gadgets.

Gaming

Gran Turismo 7 Update 1.46 introduces an exciting addition to the roster of exclusive cars available in the PS5 and PS4 racing game

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Gran Turismo 7 has just received an exciting update to version 1.46 on both PS5 and PS4. This latest update introduces a unique addition to the game: the Škoda Vision Gran Turismo, a car that you won’t come across in any other game. Škoda makes its debut in the franchise with a visionary study of a single-seater, all-electric racing concept car, designed exclusively for the Polyphony Digital racer.

Once you’ve downloaded update 1.46, you’ll have the opportunity to test drive not one but two additional cars: the AFEELA Prototype 2024 and the iconic Chevrolet Chevelle SS 454 Sport Coupe ’70. Get ready for an exhilarating ride! Watch as they take to the track in the video above.

Additionally, the update introduces a new menu for players to tackle in the GT Café. At Collector Level 38, players have the opportunity to delve into the fascinating world of Ferrari 12-cylinder engines, gaining knowledge and expanding their collection. In World Circuits, players can look forward to exciting new events such as the Japanese Clubman Cup 550, the American FR Challenge 550, and the Vision Gran Turismo Trophy. For all the avid fans of Photo Mode, there’s an exciting opportunity to explore the captivating city of San Diego in a brand new Scape.

What are your thoughts on the latest update for Gran Turismo 7? Feel free to leave your thoughts in the comments section.

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ReFantazio Takes a Different Approach to Romance, Setting Itself Apart from the Persona Games

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Atlus’ highly anticipated RPG, Metaphor: ReFantazio, appears to incorporate familiar systems reminiscent of the developer’s acclaimed Persona series. The game features turn-based battles that heavily rely on exploiting enemy weaknesses. Additionally, players have the ability to summon warrior spirits during combat. However, the most significant aspect of this game, which will be discussed in this article, is the bonding system. Through this system, players can spend time with important characters and gain deeper insights into their personalities and stories.

In contrast to the Persona games, the bonding system ends at that point. Unfortunately, players will be unable to pursue romantic relationships with their beloved waifus, which may come as a disappointment to those who have developed strong feelings for Hulkenberg, the party’s charismatic red-haired elven knight.

According to Siliconera, the absence of romance came up during a recent question and answer session. Atlus emphasized the continued opportunity to develop meaningful relationships with your allies while also introducing additional narratives through substories. In addition, familiarizing yourself with the supporting characters will grant you access to new archetypes, which serve as the game’s character classes.

In the Persona games, romance is not obligatory; rather, it serves as a means to customize your playthrough. However, it is quite unexpected that Metaphor has chosen not to pursue such a venture, considering the significant amount of discussion it typically generates!

Were you anticipating any romantic elements in Metaphor? If you’re not satisfied with your pre-order, feel free to share your thoughts in the comments section below.

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Shift Up unveils the intriguing details behind the physical packaging of Stellar Blade for the PS5

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It appears that many

are eagerly anticipating the launch of the highly anticipated PS5 exclusive, Stellar Blade. Shift Up, the developer, has shared a lengthy video showcasing the “secrets” found in the physical box of the game for PS5. From what we can gather, these secrets include a reversible cover/dust jacket and a download code for cosmetic items.

We must clarify that while we do appreciate the variant cover, it may be more appealing than the game’s standard art. However, it is not something we would typically classify as a “secret.”. However, what’s interesting is that Shift Up has confirmed through the comments section that this will be the case in all regions. Additionally, the visually striking action RPG will remain uncensored worldwide.

It’s refreshing to witness a developer going the extra mile for physical collectors, and it’s evident that the developer is determined to leave a favorable mark in the console realm. Stellar Blade is set to make its highly anticipated debut this Friday, April 26th, exclusively on the PS5.

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